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As we live and work in an era of unprecedented global transparency and digital experience-sharing, feedback has never been more business-critical than today. Feedback, both negative and positive, is constantly being shared about companies, products, and experiences.

Consistently measuring SEO results and success is crucial to maintaining an effective SEO strategy. But what exactly should you be basing your SEO success off of? With so many different measurement strategies, you need to make sure

In the recent years programmatic advertising has quickly gained a substantial amount of popularity, especially among digital advertisers. It’s estimated that they will be dedicating even more of their budgets to programmatic video inventory in 2019. It

Private messaging apps such as WhatsApp, direct messaging via social media, emails, etc. are all referred to as “Dark Social” by marketers because content shared through these platforms are particularly difficult to track and analyze. This is

The best way to improve your performance is to determine your starting point. Your potential customer does not have the patience to sit around waiting for a slow website to show up on their smartphone or desktop;

Digital marketing is forever changing and revolutionizing the way the industry interacts with consumers. The rapid evolution of digital marketing is more significant than ever. According to a survey by Adobe, 76% of those asked felt “that marketing

Brittni Wright November 26, 2018 0 Comments

Consumers took Black "Friday" by storm this year setting ground-breaking records with the largest online presence in its history. 2018's Black Friday shopping festivities also started earlier than ever. Right after Thanksgiving dinner, consumers everywhere jumped straight

Brittni Wright September 27, 2018 0 Comments

Amazon has earned their powerhouse title over the years since starting their business in 1997 selling books. With growth of 39% year over year in net sales, a 12x jump in earnings per share (EPS), and over

Brittni Wright September 11, 2018 0 Comments

SEO, or search engine optimization, is crucial to the success of any business in any industry. SEO refers to non-paid marketing techniques with the goal of increasing your search engine visibility and ranking high on the first

Google Ads is a phenomenal tool to help promote your business and generate visibility and leads for your company. Google, in addition to other search engines, is filled with competition where one small mistake could potentially cost