Tag Archive for: copywriting skills

How to Refine Your Content Marketing Skills

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In advertising there are few things more important than copy. Your specific choice of words are what strike a chord with your audience. They are the reason that readers continue to the end of your article. So, how do you become an expert in content marketing?

Well, this article makes no guarantees but the digital marketing experts here at Onimod Global are confident that the following tips will greatly improve your content marketing abilities.

Making Headlines

Your content should always begin with an attention-grabbing headline. Such a headline can be difficult to create as you must not only convey the essence of the content but you must also peak the interest of the viewer.

Some general rules to remember when generating a remarkable headline are as follows:

  1. Be Specific: Get right to the point of your article in the headline. Make sure that the audience is aware of what the article is really all about.
  2. Be Descriptive: Try to paint a picture with your words. This does not mean that you need to use overly complicated jargon from a thesaurus, but rather that you should describe the subject of the piece carefully and colorfully.
  3. Ask A Question: This particular method can easily become cheesy but the key is to sound less like a 30-second infomercial and more like a concerned colleague or friend that is personally addressing the reader. Focus on appealing to the needs and wants of the reader rather than simply trying to sell your product.
  4. Do Your Homework: Did you know that the best opener for a headline is “X Reasons Why..”? These are the types of things that you should know if you wish to consider yourself a serious content marketing specialist.

The Next Step

Unfortunately, expertly crafting a unique and engaging headline is not the hardest part of content marketing. The true challenge lies in getting the viewer to actually start reading your content. Whether this be in the form of a click or a purchase, the objective remains the same.

In the process of content creation that is aimed at making conversions, you should bear a few things in mind:

  1. Start Out Strong: Your opening line needs to be as equally engaging as the headline you just wrote in order to keep the attention of the reader.
  2. Seamless Transitions: As you move between paragraphs you should be aware of how well each sentence is flowing into the next. A disjunct phrase could cause the reader to stumble, and possibly even close out of your article altogether.
  3. Don’t Forget A CTA: At the end of each content piece there should always be some sort of call to action. This is how you redirect the reader back to other genius content that you have created, or to some other sort of resource that is relevant to the subject of the article.

More From Onimod Global

As we have guided you through this exceptional list of to-dos in the world of content marketing, it would be shameful for us not to take our own advice, which is why we invite you to visit the Onimod Global News Page to stay up to date on all of the latest and greatest trends within the digital marketing industry.

4 Digital Marketing Skills Every Professional Must Have

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Digital Marketing is a very broad term that consists of many important areas for professionals to master, and is also a fast growing industry for employment. SEO, SEM, social media advertising, email marketing, and data analysis are all critical aspects that every digital marketing expert should have experience with. Besides knowledge of these key areas, what are some other important digital marketing skills professionals should have?

1. Copywriting and Content Development 
Being able to effectively communicate and deliver persuasive messages is one digital marketing skill that can never be overlooked. Content is one of the most important components of every advertising campaign, and is a major factor when it comes to SEO and ranking for certain search queries. It is crucial that every blog post, Google ad, commercial, and company website contains relevant and powerful content. Driving home the “big idea” to every potential consumer is how you get your name out there, and why others should do business with you. Ultimately, content development is a skill that more and more marketers are being asked to master.

2. Website Development Knowledge
Some people confuse digital marketing and website development as two completely separate fields. In some ways this could be the case, yet having website development knowledge will greatly benefit an individual’s digital marketing expertise. Being able to understand the basics of HTML, CSS, JavaScript, and how to operate within a content management system (CMS) are all important. Another thing to keep in mind regarding website development knowledge is that it goes hand in hand with SEO, and understanding how to achieve good organic rankings on search engines. Moreover, the more website development knowledge a digital marketing professional has, the better.

3. Research and Strategic Planning
Staying current with the latest digital marketing trends and updates will only set yourself apart from the other digital marketers in the industry. Taking 30 minutes out of your day to read up on articles from Search Engine Land, Forbes, AdWeek, and Search Engine Journal can be extremely beneficial. Effective research can sometimes require more than simply “Googling things” like understanding the industries of clientele and who their target audiences are. In addition to research, strategic planning is also very important. This refers to analyzing past data and knowing how to deliver better results in the long run.

4. Account Management
Having proper account management skills and understanding how to effectively interact with clients is huge. Demonstrating strong account management means you have a firm grasp of execution, planning, strategy, budgeting, data analysis, and more. Being flexible and customer service-oriented is important as well. Campaigns consistently need monitored, problems arise, and some clients experience their best business outside of the typical Monday-Friday 9-5 hours. In the end, account management is huge in digital marketing, and certain “soft skills” often times get overlooked.

Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!