Tag Archive for: covid-19 marketing

Updates To Social Media Advertising With COVID-19

Social media platforms were quick to ban people from creating advertisements in reference to COVID-19. Several industries eager to educate the public about and promote their efforts to fight the coronavirus and the COVID-19 disease it causes were blocked by Twitter and Google. The decision to ban ads that mention the virus came after executives decided that they did not want to appear to be profiting from the crisis. Twitter has now officially revised their stance in order to allow advertisers to mention the virus in select promotions.

Twitter’s official stance:

“In response to the shifting advertising landscape, and in order to support helpful causes during this time, we’re now allowing managed clients and partners to advertise content containing implicit or explicit reference to COVID-19 in certain use cases, with restrictions.”

Those specific use cases will be:

  • Adjustments to business practices and/or models in response to COVID-19
  • Support for customers and employees related to COVID-19

This enables brands that are approved to advertise changes to their business operations and their assistance measures. However, Twitter will still be enforcing restrictions on using content with mention of the virus that goes against the public good.

For example, Twitter states specifically that it will not allow ads that include:

  • Distasteful references to COVID-19 (or variations)
  • Content that may be sensational or likely to incite panic
  • Inflated prices on products related to COVID-19

This is great news for business to be able to communicate to their customers via social media any changes as a result of the COVID-19 lockdown. Other social media platforms are joining in on enabling their platforms to be more useful for business advertising. Facebook has also recently launched a new set of Page tools to help businesses update their operating hours and service delivery options to help them stay connected, and operational, amid the global lockdowns.

One of the newest measures to assist businesses dealing with the impacts of the COVID-19 shutdowns is rolling out grants for small businesses.

Facebook official statement:

“In the US, we are committing $40 million to support 10,000 small businesses in 34 locations where our employees live and work. Those local businesses can go to facebook.com/grantsforbusiness to see the eligibility for applications, which will start in the US next week.”

In addition to grants, Facebook is adding a gift card listing tool so customers can order digital gift cards for their favorite restaurants and businesses. This is currently being rolled out in the US and will soon be available internationally.  Facebook is also adding some new Page options which will enable impacted businesses to list temporary changes to their operations as a result of COVID-19.

Final Thoughts

These are logical moves from both social media platforms, and moves which will provide benefit to many. To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

4 Tips To Maintain Customer Loyalty And Trust

Customer loyalty and optimism is at the top of most companies’ list of things to be concerned about during COVID-19. The way companies react to the current crisis and publicly treat their customers will significantly alter their reputation for years to come. By putting your customers’ interests first, this can be a time for your company’s brand to lead. Make sure your customers know that they matter with these 4 tips on customer relationship management.

Communicate to customers.

Sometimes it can be be as simple as letting your customers know you care—even if they aren’t buying as much product or services from you at the moment. Remember that your voice can also carry, and many of your customers may have customers as well. Your audience can reach much farther just by being in touch and creating customer loyalty.

Develop new ways to work with your customer.

Travel and in-person meetings are naturally the first problem many companies face when it comes to social distancing. In this case, educating your employees who need to travel on the ways to mitigate the spread of the virus is first and foremost. This is just the beginning of how the world we continue to operate. The effects of COVID-19 on the philosophy and operation of work. As remote work becomes more common, look to the departments in your company that work efficiently with remote teams.

Team up with local business.

We are, quite literally, all in this together. There isn’t one person or company not affected by the COVID-19 crisis. Team up with your local community stores to support small business and demonstrate an empathy towards your community. For example, a group of restaurants forced to close by government could combine kitchens and develop a group online service.

Be true to your brand and purpose.

This is an opportunity for you to show current and potential customers what your brand is really all about. What is your brand? What is your purpose? People are paying very close attention to how the crisis is handled, and companies with a purpose also showing empathy will most likely emerge as market leaders. For example, airlines have always had filters removing virus and bacteria with a 99.9 percent efficiency. This current crisis gave them the perfect opportunity to educate customers about sanitation procedures that have always been in place building trust and confidence in their brand. Your solutions largely depend on your product or service, and this is also a time to get creative. A never-before experienced situation leaves a lot of room for innovation in the solution.

More from Onimod Global

To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Tips for Successfully Going Local with Digital Marketing

With the current situation of the world, not many are traveling outside of their residing neighborhoods, or even have the ability to. Being able to market your business locally and digitally is now more important than ever. Even not in times of global pandemics local digital marketing is essential. It can increase your customer base, revenue, and overall competitive advantage. Here are 5 tips for successfully going local with your digital marketing strategy. 

1. Optimize Your Site for Mobile 

Today, this is important for any business, but for local businesses it’s even more essential. Users looking for local service or products are much more likely to do a search on a mobile device over a desktop. Having a mobile-optimized website ensures users won’t leave due to inconveniences. Google has even updated their mobile algorithm so that sites that aren’t mobile-friendly may not even fire in the search results. Some tips for optimizing your site include:

  • Simplifying your content and number of pages 
  • Choose a reliable web host
  • Avoid java and flash 
  • Ensure your page load time is low 
  • Redesign or eliminate pop-ups 
  • Utilizing Google Ad extensions 

2. Create Local Business Pages 

Create business pages on Google My Business, Yelp, Facebook, Bing, and Maps. These are the types of results that rank best when local searches are performed. They’re also the types of pages users will look for and trust when searching. It’s important to remember to consistently keep these accounts updated. You don’t want to just create these pages and forget them. Inactive pages can make users weary that you’re unreliable or even out of business. 

3. Encourage Reviews from Local Customers 

Once you have these pages created, you want to start driving reviews, recommendations, and ratings. Besides word-of-mouth recommendations, social proof is one of the most persuasive elements you can leverage when promoting your business. Rarely do customers leave reviews on their own, so you have to get proactive and ask. Some strategies to drive reviews include:

  • Send follow up emails: Following someone receiving your product or service, send an email inquiring if they would be willing to leave a review on your Facebook, Google My Business, Yelp, etc. 
  • Include a note in the package you send your products in: Today, a handwritten note can mean a lot. Including one in your package that thanks the customer for their business and asks for a review is an effective way to get positive responses.
  • Remind followers on social media: Remind your followers to review your products or service. You only want to do this every so often because you don’t want to be overbearing or annoying. You don’t need to offer any incentives, just explain why reviews matter and why you’re asking for their help.

4. Utilize Locally Optimized Keywords 

To identify which keywords are successful, it takes some time and research. You have to test different keywords and combinations to determine which people use when searching for local businesses. Make sure you add the city or region names to your industry-relevant terms. This is an established method to generate localized search phrases. If you’re using paid search ads, you should use geo-targeting. This will limit where your ads are displayed to specified areas.

5. Connect with Other Local Businesses 

It can also be helpful to associate with other local and trusted businesses. Reach out to other businesses in your area that would find your relationship mutually beneficial. Explain that you can share each other’s business on social media, leave positive reviews for each other, and utilize backlinks. Backlinks are links from one website to a page on another website, and can be very beneficial from an SEO perspective. This can be accomplished through more than just other business’s sites. Consider  joining your local Chamber of Commerce and get listed on their online directories which include a link to your website. Another area of interest and value are .gov and .org. If your city’s website lists businesses by sector or service type make sure your business is listed. This will give your website added value. One thing to keep in mind is that you only want to utilize reliable sites for this. If you try to just get as many backlinks as possible, it can be detected and possibly get your site restricted. The key is gradually accumulating quality links. 

More from Onimod Global

To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here.