If you can’t measure it, you can’t improve it. This is especially true when it comes to marketing campaigns. The extent to which we’re able to measure the impact of our campaigns determines the quality of our
If you can’t measure it, you can’t improve it. This is especially true when it comes to marketing campaigns. The extent to which we’re able to measure the impact of our campaigns determines the quality of our
When dreaming up ways to improve search engine results, it makes sense to consider the customer loyalty factor. Why you ask? Customer loyalty plays a very crucial role in marketing for a company. Whether it may be
User-generated content, or UGC, has been very successful in terms of being effective in creating a highly successful, long-term SEO and conversion strategy. UGC can improve KPIs for your search marketing: Increase your page rankings Increase Google
Nobody was prepared in the slightest for everything that occurred in 2020, and that includes digital marketing agencies. When initial shutdowns began worldwide, agencies all over the world decreased significantly in revenues. While 2021 still holds some
Looking to increase your brand awareness and grow your small business in 2021? Utilize these 5 psychological factors and strategies to achieve just that. 1. Social Influence Today, around 80% of consumers’ purchasing decisions are influenced by
With so many different ranking factors for Google, over 200 in total, it's important to identify which are the most important that are essential to your success. Overall, there are several ranking factors that do little to
Have you been interested in generating more leads from Facebook? Facebook lead forms and their capabilities are a big part of why so many businesses rely on the social platform for their advertising. Rightfully so, these campaigns
Advertising in general has become so second nature to anyone browsing the web that they almost block out anything that could be considered an ad. This means that your ad either needs to stand out enough to
Rising to the top of Google's search results is no simple feat, but definitely doesn't mean you can't win. Even if you aren't in position 1 you're still able to outrank it. How so? The holy grail
No matter what you’re sharing on social media, it always performs best when paired with striking visuals. So here are some social media design tip best practices to help your content stand out amongst the crowd. 1.