In the dynamic world of e-commerce, driving traffic to your online store is just the beginning. The ultimate goal is to convert visitors into paying customers. Optimizing your e-commerce store for conversions involves a strategic blend of
- Home
- Tag: e-commerce
What makes a landing page great? The primary goal of a landing page is to nurture customers who aren't ready to buy - yet. And show them how your company can provide them value in that area
With the recent lift of the nation-wide shut down, the country is slowly opening up on a state by state basis, but the majority of businesses still remain physically closed. Due to the uncertainty surrounding the situation,
Today’s consumers no longer use Amazon just to purchase products. 90% of consumers use Amazon to price check a product, 72% of consumers visit Amazon for product ideas, and 56% of consumers visit Amazon before any other
Whether liked or not, the entire holiday season remains the most important time of the year for both brands and consumers. Even though Black Friday and Cyber Monday are the two largest shopping days of the year,
When building PPC campaigns, marketers usually focus on what should be included in targeting attributions. However, campaign exclusions are equally as important. Negative audiences, keywords, and other exclusions help to reduce wasted spend ensure people see the
In 2018, 14.8 million online sales were processed on Black Friday, making it the most popular shopping day of Thanksgiving weekend, including Cyber Monday. Black Friday is one of the most important, if not the most important
The B2B conversion funnel can be very different than that of B2C. The purchasing decision and sales cycle as a whole can take much longer. First, because there is more than one decision maker. When purchases are
A recent study done by AccuraCast has shown that mobile traffic is rising rapidly, however desktops are still preferred for transactions. The study discovered that while 60% of ad clicks in the last 12 months have come
Gen Z now makes up 26% of the population and comprises 48% of the total media audience. Their spending power is estimated to be between $29 and $143 billion, without taking into account their influence on household
- 1
- 2
Recent Posts
2026 Top 10 Webinar Strategies for Financial
February 4, 2026
Behind the Strategy: A Q&A With Onimod
February 4, 2026
Behind the Content: A Q&A With the
January 21, 2026