Tag Archive for: facebook video marketing

3 Tips for Facebook Video Success

As most are aware, video is the best performing content type across all platforms. But each platform comes with its own set of unique strategies and tactics to succeed. On Facebook in particular, creators usually find that the community connects with you on a deeper level, through finding similar interests and passions. Engagement is generally higher and more meaningful than other channels. 

Recently, Facebook released three best practice tips when it comes to creating video content that will be the most successful on their platform. 

1. Include a 3-5 second trailer. 

Capturing users’ attention is one of the most crucial aspects of content. When it comes to video, the first 3-10 seconds of the video are extremely critical. You want to make these moments visually interesting because users will make a split second decision around what they want to engage with and spend the time watching. Including a 3-5 second trailer at the beginning of the video can help captivate and hold your audience. 

Facebook advises to take advantage of Creator Studio to see where your viewers are dropping off. To do this open up Video Details by clicking on your video in the Content Library of Creator Studio. Then check the Audience Retention curve and uncheck “only include views over 15 seconds” to see where people are dropping off in the first few seconds of your video. They also recommend to look at your retention curve often and work to improve it over time. This will ultimately help increase your reach on Facebook. 

2. Edit your videos with a 4:5 aspect ratio. 

It’s essential to optimize the video for whatever platform you’re sharing it on. Today, most people are watching video on mobile in vertical orientation, rather than turning their phone to landscape. This is why you want to frame your visual story and build for vertical format. Edit your videos using a 4:5 aspect ratio, as this seems to work best for videos on Facebook. 

3. Engage back with your community. 

Engaging with your viewers is just as important as creating the content itself. Joining in on the conversation in your comment section of your posts creates a good relationship with your audience and helps maximize your reach. Leaving long-form comments, like sharing special insights or answering questions can also help to spark even more engagement on your posts. 

Facebook also shared 5 things to keep in mind when creating videos: 

  • Engaging: You want to create videos that spark meaningful interactions and authentic shares. 
  • Original: You don’t want to create videos that are clickbait or shared from a third party.
  • Relevant: Capture people’s attention with things that are relevant to their interests. 
  • Consistent: Create videos that people will want to seek out and return to regularly. 
  • Retentive: You can drive longer views by creating high quality videos and are 3+ minutes long. 

Final Thoughts 

Facebook offers a unique combination of storytelling tools that makes it one of the best places to share things about your brand and grow your audience. That, combined with video content, makes Facebook one of the best places for social media marketing. Here we’ve discussed best practices for creating videos on Facebook, but there are a number of other factors that go into being successful when it comes to social media marketing. 

At Onimod Global, we’re experts in all areas of digital marketing. If you need additional assistance in the Facebook ad space, or any area of digital marketing, we can help. Learn more about who we are and what we do, and contact us here today. 

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Maximize the Potential of Your Social Video Marketing Strategy

Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information through videos, which makes them a very attractive form of advertisement and promotion.

Advertising Implications

The world of digital marketing and advertising revolves around innovation. The goal is to continually adapt to the needs/wants of the consumer in order to be better able to promote products and services to them. Video marketing is proving to be a very effective method in accomplishing this exact objective.

An infographic by Rendrfx states that over 22 billion videos are viewed daily between Facebook (8 billion), Snapchat (10 billion), and YouTube (4 billion). Another statistic that they boast is an online video ad viewer attention rate that is 18.3 times higher than that of T.V. commercials.

The numbers do not lie. What’s more is that daily use of videos is only expected to increase in the next several years. So how can marketers and advertisers best utilize and optimize this trending marketing medium?

Social Spaces Are Best

Social medias have become a wealth of opportunity for digital marketers in recent years. It is a perfect way to tap into the daily activities of target consumers, and to appear as native as possible in advertising style. The more an advertisement looks like a normal piece of news feed foder, the better.

Facebook has become the single most dominant force in social media marketing. With over 2 billion active users, and more than $40 billion made in 2017 from advertisements, according to Statista, it is clear that Facebook is running the show when it comes to paid social media marketing.

Adweek contributor Aubrie Richey wrote a great article on how to get the best value from your Facebook video marketing campaign. Her article is summed up here in the following 5 tips:

  1. Design your ad in a mobile format to best reach potential customers.
  2. Keep the length of your video between 15-30 seconds.
  3. Do not stop being adaptable and flexible with your content!
  4. Your video does not need to be perfect. A less refined video will make the ad seem much more genuine and appealing.
  5. Use video as a supportive piece of the overall customer journey.

More From Onimod Global

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