Tag Archive for: hashtag

Instagram’s Latest Hashtag Update: What Digital Marketers Need to Know

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Instagram’s latest update revolutionizes content exploration via hashtags, urging marketers to optimize content and profiles for maximum visibility, captivating users in a sea of search results, and encouraging further exploration.

This update swaps out the former “Top Posts” feed with a more expansive search results page when users click on a hashtag. Consequently, Instagram aims to boost profile discovery and inspire varied search habits among its users. Let’s explore further to understand the implications for digital marketers eager to leverage this update.

A Deeper Dive into Hashtag Search Results

Previously, tapping on a hashtag would only display a limited selection of “Top Posts.” However, with the new update, users are now presented with a comprehensive array of search results similar to those found in the Explore section. This expanded view allows users to explore various elements related to the hashtag, including accounts, audio, places, and reels. By offering a more holistic search experience, Instagram aims to enrich user engagement and broaden content discovery within the app.

Implications for Digital Marketers

For digital marketers, this update carries significant implications. Here are some key strategies to leverage Instagram’s latest update:

  • Optimize Content: Marketers should ensure that their content incorporates relevant hashtags to increase visibility within the broader search results. Utilize popular and niche hashtags related to your industry or content to attract a wider audience.
  • Enhance Profile Information: It’s crucial to update profile names and descriptions with relevant keywords to improve visibility in the “Accounts” display. Make sure your profile accurately reflects your brand identity and includes relevant keywords to attract users browsing through hashtag searches.
  • Create Engaging Content: With users now being directed to a wider array of search results, it’s essential for marketers to create compelling and engaging content that stands out amidst the competition. Focus on producing high-quality visuals, videos, and captions that resonate with your target audience and encourage further exploration.
  • Monitor Trends: Stay updated on trending hashtags and topics within your industry and incorporate them strategically into your content strategy. By aligning your content with popular trends, you can increase the likelihood of appearing in relevant hashtag searches and reaching a larger audience.
  • Encourage Interaction: Engage with your audience by responding to comments, messages, and mentions related to your content. Building meaningful connections with your followers can help increase engagement and visibility on the platform.
  • Analyze Performance: Regularly monitor the performance of your hashtag strategy and track metrics such as reach, engagement, and follower growth. Use insights gained from analytics to refine your approach and optimize future content for better results.

By implementing these strategies, your business can effectively harness Instagram’s new hashtag update to enhance your brand visibility, attract a broader audience, and drive engagement on the platform.

Room for Improvement

While Instagram’s hashtag update represents a step in the right direction, there is still room for improvement. Many users have expressed a desire to reintroduce the ability to sort search results by date posted, allowing for greater relevance and timeliness in content discovery. Addressing this feedback could further enhance the platform’s usability and cater to the evolving needs of its user base.

How Onimod Global Can Help

Instagram’s latest hashtag update presents both opportunities and challenges for digital marketers. At Onimod Global, we understand the importance of staying ahead of industry trends to help ensure our clients’ success in the dynamic world of digital marketing. With Instagram’s latest hashtag update, our team is poised to help businesses harness this opportunity effectively. By optimizing profile keywords, leveraging the expanded search results, we can help enhance our clients’ visibility and engagement on the platform.

Our commitment to innovation and staying at the forefront of emerging trends allows us to continuously refine our strategies, helping ensure that our clients remain competitive in the ever-evolving digital landscape. With our proactive approach, we empower businesses to navigate the complexities of social media marketing and achieve their goals with confidence, contact us today to learn more.

Mastering the Art of Hashtagging

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Do you know how to use hashtags? How about how not to use hashtags?  The strategic use of hashtags can play a pivotal role in elevating your brand’s presence on social media. Here’s what you need to know…

The hashtag was first brought to Twitter on August 23, 2007 by Chris Messina. Before this, the hash (or pound) symbol had been used in various ways around the web, which helped Chris in developing his detailed suggestion for using hashtags on Twitter.

Since then, hashtags have evolved to become a powerful tool in bridging the gap between your content and various social media communities. Let’s take a look through the essentials of employing hashtags effectively to showcase your topics and broaden your audience reach.

Understanding Hashtags

A hashtag is essentially a word or phrase preceded by the hash symbol (#), serving as a searchable link on social media platforms. Whether embedded in a post’s body or placed within comments, hashtags highlight your posts, aiming to foster interactions and attract potential followers. When phrasing a hashtag, ensure it is uninterrupted by spaces, for example, #OnimodGlobal. While numbers can be included, avoid symbols or punctuation.

The Significance of Hashtags

Using hashtags effectively is more than just making #ThrowbackThursday posts on Instagram. Hashtags are indispensable in ensuring your content reaches the intended audience, driving traffic, and enhancing engagement through increased views, likes, and shares. However, their impact is contingent upon strategic and thoughtful use.

Here are key hashtag strategies to enhance your social media presence:

Moderation is Key: The effectiveness of hashtags varies across platforms. For instance, on Twitter, one to three hashtags tend to be more impactful than a plethora.

Keep Hashtags Short and Memorable: Opt for concise and memorable hashtags. Take inspiration from trending hashtag campaigns like #ALSIceBucketChallenge which gained monumental traction in the summer of 2014 and remains prevalent today.

Avoid Obscurity: Steer clear of overly unique hashtags that are unlikely to be searched by users.

Crafting Your Hashtag Strategy

Developing a personalized hashtag strategy is attainable for anyone. Aim for specificity in your hashtag selection to attract a targeted audience. When you use hashtags that are pertinent to your audience and business, you increase the visibility of your posts among individuals who are genuinely interested in what you offer. 

Hashtag Strategy

This not only boosts your engagement and follower count but also helps you establish credibility and trust within your niche. In contrast, using unrelated or generic hashtags can dilute your message and attract the wrong audience, leading to missed opportunities and a less effective social media presence.

Analyze your competitors’ hashtag usage to gauge their engagement levels and adapt your strategy accordingly. Remember, success in hashtagging stems from understanding your audience and the nuances of each social platform. Continuously refine your approach based on performance analytics and engagement metrics.

Final Thoughts

Hashtags are a potent tool for not only engaging existing followers but also for attracting new ones. Regardless of your familiarity with social media, delving into the strategic world of hashtags can yield significant engagement and reach enhancements.

At Onimod Global, we understand that the power of a well-implemented hashtag strategy can exponentially increase the visibility and engagement of your content across social media platforms. For comprehensive support in hashtags and other digital marketing domains, don’t hesitate to reach out to us.