Tag Archive for: seo agency

Essential SEO Tips to Boost Your Rankings

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If you’re feeling stuck trying to figure out how to increase your website’s visibility in search results, here’s our top SEO tips to help you boost your rankings and get more visitors reading your content.

If you’re running a website, there’s no doubt that you’re aware of the importance of search engine optimization (SEO) in getting your site to rank well in search engine results pages.

SEO can be a complex and ever-evolving process, but there are some fundamental tips and practices that can help improve your site’s ranking and visibility. In this blog, we’ll provide some essential SEO tips that will boost your rankings. Whether you’re a beginner or an experienced marketer, these tips will help you to optimize your content and attract more traffic to your site.

So, let’s dive in and discover the SEO techniques that can take your website to the next level!

1. Target Keywords

Start optimizing your page for search engines, by determining the primary and secondary keywords for your content. The primary keyword serves as the central theme of your page. Primary keywords should align with your brand identity, products, services, and the main focus of your content. It’s recommended to select just one primary keyword per page to avoid diluting your efforts.

Secondary keywords provide additional context and support the main topic. You may have multiple secondary keywords, which are often more specific and represent subtopics within your article. It’s essential to incorporate these secondary keywords naturally throughout your content, without forcing them in if they don’t fit.

2. Write Original Content

In order to attract and retain users to your website, it’s crucial to have high-quality content that is original. Original content not only showcases your unique expertise and perspective but also helps to establish a relationship with your audience. Moreover, search engine algorithms, like Google, favor unique content. Sites that prioritize good SEO practices and publish reliable original content are more likely to improve their search rankings.

It’s important that your content is comprehensive, meaning it covers all aspects of the topic in depth. Comprehensive content not only helps to engage users but also signals to search engines that you are an authority on that particular topic. By creating content that is both original and comprehensive, you can boost your website’s search engine rankings and establish a loyal audience.

3. Optimize Page Titles and Meta Descriptions

Meta descriptions are oftentimes the first point of contact that users have with your site. They play a significant role in determining whether or not they will click through to your page. Page titles and meta descriptions can make or break who visits your website.

To create a compelling page title, include your primary keyword and make it attention-grabbing, concise, and informative. This will help to grab users’ attention and give them a clear idea of what your page is about. Your meta description should be an accurate and concise summary of your content. It’s a great opportunity to entice users with a sneak peek of what they can expect to find on your page. Consider including your secondary keywords and a clear call-to-action to encourage users to click through to your site.

Here are some other tips to keep in mind:

  • Optimize your page title by keeping it concise, between 30-60 characters.
  • Keep your meta description under 160 characters to ensure that it appears full on search engine result pages.
  • Include your target keyword in your page title and meta description to signal to search engines what your content is about.
  • Communicate what makes your page unique and relevant to users in your title and meta description.

4. Use External and Internal Links

Having a mix of external and internal links will improve your websites crawlability, credibility and more. It’s essential that the links you include lead to valuable, relevant information to provide the best possible user experience.

Internal links are a powerful tool for directing users to other pages on your site. They not only keep visitors engaged for longer periods of time but also help search engine crawlers find and index your content more efficiently. Internal links are things like relevant blog posts and other pages within your site.

External links are links that take the user to another website. When doing this its important to remember the quality of the page and content. When reviewing external links, it’s important to ensure that they don’t have a negative impact on your website’s credibility.

Including both internal and external links on your website can help you keep users engaged and help search engines to index your content more efficiently. This can ultimately lead to improved search rankings and a more satisfied audience.

5. Hire an SEO Agency

The very last tip on this list is probably the most important one. If you want to see the maximum increased performance in terms of rankings, make use of the services of an SEO agency. This is most likely not what you want to hear, but at the end of the day, if you’re not a seasoned SEO expert, hire one.

With the help of a reliable and experienced SEO agency, they will be able to identify what needs to be done with your specific website. This is essential since not every website will need the same strategy; an e-commerce website won’t need the same game plan as a financial planning website. More importantly, you will see results very quickly, as there are likely things that you are not doing right now that could be hindering your progress.

Final Thoughts

To achieve success with your website, utilizing SEO is an absolute must. However, even for seasoned professionals, mastering the art of SEO requires ongoing learning, experimentation, and creativity. With the help of Onimod Global, a trusted Google Partner, you can simplify this process and produce the desired results, regardless of your level of SEO experience.

At Onimod Global, our focus is on supporting businesses achieve success through modern marketing strategies. Our team of experts can assist you in identifying and targeting your ideal audience, as well as creating valuable content to engage with potential clients, among other services. We are dedicated to using our experience and expertise to help you achieve your goals.

Don’t hesitate to reach out to us to learn more about how we can assist with your SEO Strategy.

How to Enhance Your SEO with Keywords

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If you don’t understand how to use keywords for search engine optimization (SEO), you’re losing business. Follow these suggestions and watch your website rise the ranks to the top of search-engine results. 

Keywords are words and phrases typed into search engines like google, to find information on a certain topic. Keywords are known as SEO keywords, keyphrases and search queries. While they may have different names, they all do the same thing. If you want to enhance your SEO, keywords are the way to go.

Here is what you need to know about keywords and how to use them in order to get your content ranking at the top of Google’s results.

What Are Keywords Known For?

Keywords are essentially the foundation of SEO and pay-for-click (PPC) in marketing campaigns. If you want to enhance your SEO, then ranking at the top of Google should be your number one priority. Having targets for a keyword can bring you quality website traffic that will generate into leads, and hopefully new clients.

If your marketing budget allows, invest in some pay-per-click ads to get your website organic results. With Google Ads, advertisers bid to appear at the top of search results for specific keywords. Keywords that signal someone is ready to buy could be good choices for a paid search campaign.

A good example would running an ad for a home appliances business. In that case, the keyword “washer for sale in Chicago” is a term that someone close to buying would search for. On the other hand, running a search like “best washers” is for someone just beginning their search on the buying cycle. Overall, it would be better to use an SEO keyword that would optimize a blog post around. 

How to Find Keywords for SEO

The keywords you choose can either improve your SEO or do the opposite. If you use keywords that are too competitive, you will have a hard time getting a good ranking in Google. If you optimize your website around keywords that your target audience does not search for you will end up with traffic that won’t generate the leads you want. If your business is new, you want to shift your focus to long-tail keywords. These are simply specific search terms with low search volume.

The benefits of using long-tail keywords is that it tends to convert at a much higher rate than high search volume terms do. This is due to people using long-tail keywords to buy something specific. Another good example of this would be using a keyword like, “Volkswagen Dealership in Chicago.” Its a specific keyword with a specific location.

Qualities of a Keyword

When doing keyword research, what are some of the things you pay attention to? These qualities say a lot about how your keywords will perform. The overall main qualities of a keyword should include the following:

  • Search Volume
  • Competition
  • Cost-per-click
  • Word Count

These 4 qualities all do different things for you in terms of keyword searches. Let’s break down what each one mean and how they can benefit your SEO strategy. 

  1. Search volume relates to the number of times a keyword is search in google each month. This helps you estimate how much traffic you can get if you rank keywords in Google.
  2. Competition relates to the more sought-after keywords that are likely used on many websites but you’re competing to be at the top, both organically and paid. A great way to take on this quality is by having keyword difficulty and competitive density. Keyword Difficulty helps you manage your SEO campaign, and Competitive Density helps you prioritize your advertising campaign.
  3. Cost-per-click shows you how much it costs an adversiter every time someone clicks on their ad after doing a keyword search. If you are planning an ad campaign, evaluating cost-per-click of your target keywords is essential when you’re trying to estimate how much the campaign will cost you.
  4. Word Count is the number of words that make up 1 keyword. If we go back to the example of “Volkswagen dealership in Chicago” that keyword would have the word count of four. Word count is a helpful way to narrow your research. The higher the word count, the more specific the search.

Last Thoughts

Keywords are extremely beneficial to anyone’s SEO strategy when used correctly. By following the steps above, you are putting yourself in a great position to outrank your competitors.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.

Have questions about creating your online presence and need help strategizing? Contact us here today.

Tips for Finding Your Ideal SEO Company

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SEO, or search engine optimization, can seem confusing, complicated, and difficult. That’s why many businesses turn to an outside SEO agency. With thousands of different agencies to choose from, it can be even more difficult to find a qualified and reliable one. When you know what to look for, it can become easier than you’d think. Here are 4 tips for finding your ideal SEO company. 

Clearly Establish Your Goals 

First, you want to be specific about your goals so you can find a company that can meet them. This should be more than just trying to get more organic traffic or rank for specific keywords. Establish exactly what you want to accomplish with SEO, whether that be to boost revenue or get more downloads or signups. No matter which company you chose, make sure you’re clear on the type of results you’re looking for and what services you need.

Their Strategies are Concrete 

SEO isn’t magic, so you should avoid any company that talks about it abstractly. There are no “secret” optimization techniques that manipulate search engines. The process of optimizing your website to drive organic traffic takes time and can be hard to understand. Those that claim to have “special insights” are misleading. Usually these “insights” include black hat SEO techniques, such as buying links and keyword stuffing. This can actually lead to search engines demoting your site because it violates terms. These techniques may drive traffic quickly, but you’ll lose rankings in the long run. Good SEO requires a deep understanding of search engines, algorithms, and following frequent updates. 

Avoid Google Lists 

Often times people will just search for which companies rank best in their area or for top SEO lists. It’s not always a good sign for a company to have outstanding organic rankings themselves. If the company has the time to constantly work on their own rankings, it may be because they aren’t doing that for others. The best agencies typically have a list of long-term clients who have and will refer other companies to the same service. It’s also important to remember that lists such as those are generally not impartial. Many of the lists are pay-to-play. The websites that post the lists require payment from the companies that they feature on them. The more they pay, the higher on the list they will be. That’s why using word-of-mouth advertising may be the best to find a qualified and trustworthy SEO company. 

Expert Employees 

Speaking with the CEO of a company is always compelling, but it doesn’t give true insight into the expertise and capabilities of an average employee. The CEO is going to be the most knowledgeable and persuasive person in the company. It’s important to speak with regular team members to evaluate the expertise of who you’ll likely be working with. Your ideal company will have equal expertise at all levels of the chain. The sales team should have a deep understanding of SEO, their strategy, be able to answer questions, etc. 

How Onimod Global Can Help 

An SEO company can have a major impact on your business and budget. At Onimod Global we understand how vital SEO can be. Search engine optimization is our core attribute and a pillar of our strategy. We develop  organic search engine optimization campaigns that deliver increases in organic traffic through an increase in natural rankings on major search engines like Google, Bing and Yahoo. We are a trusted Google Partner and continually excel with their products. 

Take a look at how we’ve helped other companies, and learn more about what we can do for you!

When is it Time to Hire a Digital Marketing Agency?

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Regardless of how long your company has been in business, there will come a time when you realize you need assistance with online marketing efforts. The demand for engaging and effective digital marketing strategies is increasing, and numerous organizations don’t want to fall behind the curve. According to the U.S. Digital Marketing Spending Report from Gartner, “many companies outsource up to 50% of all online marketing activities.” Moreover, it’s critical to hire an experienced digital marketing agency sooner than later, and listed below are signs that it’s the right time to outsource.

Lack of relevant skills
It’s easy to imagine how much business owners already have to deal with when it comes to overseeing their own company. Therefore, trying to incorporate marketing efforts into individuals with busy schedules is probably not the best bet. Staying current with SEO strategies, SEM, social media, email marketing, etc is very time consuming and requires plenty of effort. Once your company has realized it’s time to work with an agency, be sure to find one that is experienced and is a good fit. Review case studies and other work from multiple agencies to help with your outsourcing process.

Inadequate Reporting
Are your marketing results being measured? What are the key performance indicators (KPIs) that matter the most? Are you focused on brand awareness, leads, or conversions? These are questions that should always be addressed when it comes to an organization’s digital marketing efforts. Hiring the right digital marketing agency would give your company the ability to measure results with accuracy and evaluate if returns on investments are positive.

Website is getting poor traffic
A lack of website traffic is a common issue that many businesses encounter. They begin to realize that the traffic being driven to their site is often irrelevant and lower than expected. Is your company paying close attention to Google Analytics data? How well does the site continually rank for relevant search queries? Questions like these can be better answered by a digital marketing agency with a proven track record. Ultimately, hiring an experienced agency is most likely the best solution to increasing relevant website traffic

Content quality is lacking
Many companies need to face the reality that their internal employees are most likely not experts regarding content generation and knowing how to increase online presence. A good digital marketing agency will consist of content marketing experts that better understand effective SEO strategies, high quality content, and how to increase organic traffic. Therefore, if content marketing results are poor, it’s time to hire a digital marketing agency that will help your business grow.

Contact Us
At Onimod Global we are a proven digital marketing agency and know what it takes to fulfill the needs of our clients. Check out Our Work and see what digital solutions we have to offer! We look forward to hearing from you!