Tag Archive for: social media 2022

How to Measure Social Media ROI

As one of the top digital marketing channels for businesses, social media is a critical component in your company’s success. Here’s how to engage your network, drive collaboration, stay up-to-date, and share best practices.

Every business should be able to calculate their social media return on investment. By tracking ROI, it shows the monetary value of your social media campaigns. You can double down by using marketing methods that work and avoid ones that dont. Social media is a crucial part to anyone’s marketing strategy if your goal is to drive brand awareness.

Here’s how you can measure your social media ROI and improve your content.

What is Social Media ROI?

When you’re looking to increase your social media ROI, it’s important to know how to calculate the value of your activities.

The calculation is simple: (return – investment made) / investment made X 100 = social media ROI.

If your ROI value is more than 0 percent, it means you’re making money from your campaigns. If it is anything below that, then you are losing money.

ROI calculation depends on your goals and objectives as an organization. Different organizations will have different objectives. There are many social media goals you can choose from. It all depends on your core objective, which could be:

  • New followers
  • Click-through rates
  • Conversions
  • Completed lead generation forms

Metrics Used to Measure Social Media ROI

Your social media strategy is the backbone of your business. Without it, you’re just flailing around in the dark, hoping that things work out.

And they won’t. It’s time to get a plan in place.

  • Engagement – This metric is measured by the level of people interacting with your content and brand. A recent study shows that over one third of executives that create content are using engagement as a way to measure their contents performance. Clicks, likes, shares and brand mentions are all part of tracking engagement for you social media channels.
  • Reach- This metric is measured on views and interactions with your company on social media. Reach can be harder to measure than engagement because it only factors how many people saw your post.
  • Leads – This metric is generated by social media, and it’s important to know which channels provide the most leads and what content drives those leads. The best way to achieve ROI with leads is by linking your campaigns to your activity.
  • Conversions – This metric uses UTM parameters on the links within your posts so you can track clicks by each campaign and platform.

When you have all four of these metrics implemented correctly, it will drive ROI to your business.

Best Way to Track ROI

Once you have your plan laid out and you know which targets you are hitting it is time to set up a system for tracking your ROI. There are so many different types of platforms on the market that do a variety of things for you. The simplest way to do this is by using Google Analytics and setting up goals and event tracking.

Google Analytics is a simple tool to use and their help page provides their users with a step-by-step guide on how to use their program. Most importantly, Onimod Global is a Google partner. Google Partners are online marketing companies, trusted and recognized for exceling with Google’s products.

As more customers use social media to browse, connect and purchase, marketers need to know how social media continuously evolves. No matter what your ROI percentage is, there is always room for improvement. Some last key things to remember are:

  • Understand your audience – make sure you know who is interacting with you and how you can provide them with content that will engage them.
  • Think outside the box – quality not quantity, take time to create interesting and engaging content for your audience.
  • Test and Optimize – fine tune your organic social posts by using new imagery, keywords and headlines.

Last Thoughts

At Onimod Global, our goal is to help you align your content marketing efforts to real business results. Our data-driven content strategies make it easy to understand your audience’s needs, where your competition is winning, and areas where you have an opportunity to lead your industry.

As a Chicago-based, in-house marketing team, we are your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills.

Have questions about creating your online presence and need help strategizing? Contact us here today.

Mastering Storytelling Content in 2022

A well known shift in content marketing over the past 5 years has taken the form of storytelling. At its most basic definition, the digital storytelling process involves using a mixture of content and digital media to bring a narrative to life. Consumers have shown that a product or service that offers an experience is much more attractive to them. Storytelling takes content marketing to a whole new level where a customer is understood, inspired, compelled to use their imagination.

Principal analyst Brian Solis with Alimeter Group shares with MarketingLand what marketers must know today about the gap between content marketing and storytelling.

What should businesses know about storytelling?

Brian says: There are some common pillars of quality storytelling — and it all starts with knowing your audience, what they love/don’t love, what they value, etc.

Aside from the seven common plots of story, there are pillars that resonate with certain audiences, depending on their goals and yours. These include inspiration, usefulness, importance and inclusivity, just to name a few — and these apply to content marketing, too.

How does storytelling make an impact on digital marketing? 

Digital storytelling is now crucial to a successful digital marketing campaign tying together several forms of media; social media at the forefront of this campaign. In any successful marketing campaign, the goal is to achieve wider engagement from your target audience and build up a loyal customer base that identify with your brand and cling to your product or service for longer. Storytelling in digital marketing addresses the needs of a fast-paced society in which people cut through a lot of ‘fluff content’ and look to receive information and consume content as fast as possible.

Capturing the attention of potential customers is an important step towards reaching one of your main goals – gaining your customers’ loyalty. That is why storytelling has become so important to the success of digital marketing. It sets apart vibrant brands from simple businesses and loyal consumers from one-time, stop-in shoppers.

Here are three ways storytelling impacts digital marketing and how you can benefit from it:

1. Build up trust with your audience

Traditional boring and straight-forward marketing doesn’t help you form a bond with consumers. Instead, it’s information-packed content overwhelming or boring the user and often reads like assembly instructions. Storytelling is much more intriguing and urges people to follow along engaging with the story. It addresses consumer pain points on a deeper, more intimate level and doesn’t give off the impersonal and cold vibes of a hard sell.

2. Connecting with your target audience

Most consumers have mastered an art of their own — ignoring sales pitches. These days, people are inundated with marketing ads. This has conditioned the brain to skim information and dismiss anything unattractive, simple, and mundane. Digital storytelling, however, can engage them in a manner that leaves them more receptive to marketing efforts.

3. Branding with a genuine meaning

Actions speak much louder than words for customers of 2022. Using digital storytelling to demonstrate how your company is dedicated to your mission, as well as your customers, can help you prove that you’re in it for the right reasons. Taking people along on your journey to show step by step how your business evolved, the experiences you’ve had, and how this helped you provide solutions to their problems will capture your audience’s attention and personify your business.

More from Onimod Global

In addition to storytelling content in 2022 and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have expertise expertise when it comes to all things SEO, general social media advertising, and digital marketing. We would love to work with you and assist with your company’s content creation needs. Got questions about content creation or want to learn more about us? Contact us here today.