Keith Weed, Unilever CMO, believes that many platforms have not yet caught up to the innovative technologies of today. As a result, many of these platforms are serving poor quality advertisements to consumers, with little recourse. Ongoing
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As we near the end of 2017, we recall many of the new ideas and innovations that this year brought to us. In digital marketing, there have been many changes. Digital marketing is centered around change, as
Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information
There is no busier time of the year for an advertiser than the holidays. As millions of consumers are looking to purchase gifts for their loved ones, we advertisers are here competing against one another for their
As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is
It's not much of a surprise, but the ecommerce market is continually on the rise. According to Statista, "from 2010 to 2013, total U.S. retail ecommerce sales increased from $167.3 billion to $263.3 billion. In 2014 that number jumped up
Twitter has recently announced that a character limit change is official - tweets can now contain up to 280 characters, but not for every user yet. It's an interesting and risky move, as the 140 character limit
Cause marketing is a relatively new term. What it boils down to is a campaign led by a large organization in order to help fund a charitable project. This idea began with American Express back in 1980.
Consistently posting on a business Twitter account may start to feel like a meaningless and repetitive task, yet it's important to build a brand and keep audiences engaged. According to Marketing Land, there are "currently over 300
A couple of weeks ago Snapchat introduced a new feature called the "Snap Map." This feature is almost a replication of the "Find My Friends" app, which means users can now share their location with one another.
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