When dreaming up ways to improve search engine results, it makes sense to consider the customer loyalty factor. Why you ask? Customer loyalty plays a very crucial role in marketing for a company. Whether it may be
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Along with the ramping up of ecommerce in the early days of quarantine, so did fraudulent activities. According to brand protection firm, Red Points, the sale of fake cosmetics, apparel, toys, and sporting goods surged, with the
With billions of people using Facebook each month, the opportunity for lead generation is endless. Facebook recently shared tips on how to maximize lead generation via Facebook posts and ads to help businesses boost the performance of
Instagram’s recent update came with several new features. While this one may not seem like the most exciting, it’s extremely useful for brands. As marketers, we’re always working to get our content found easier online and on
A study found that 84% of people now expect brands to publish content that entertains, provides solutions and is engaging. Content really is the brand ambassador of an organization and as a marketer, you have to make
Looking to increase your brand awareness and grow your small business in 2021? Utilize these 5 psychological factors and strategies to achieve just that. 1. Social Influence Today, around 80% of consumers’ purchasing decisions are influenced by
With the holiday season upon us, eCommerce spend is set to hit new records. With people online shopping now more than ever, reaching out through social should be on the agenda for your brand. If you’re looking
As most are aware, video is the best performing content type across all platforms. But each platform comes with its own set of unique strategies and tactics to succeed. On Facebook in particular, creators usually find that
Back in May of this year Instagram had rolled out a new “Guides” feature to only a select few influencers. This week they have now made this available to all users, giving everyone a new way to
The 2020 holiday season is here and for many it can’t be business as usual. Businesses must continue to shift and adapt to everything going on and with many distractions, capturing consumers’ attention is more difficult than
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