Company transparency is especially important when advertising on the internet, social spaces in particular. Social media users want to feel safe and ensured that their information isn’t going to be exploited for advertisements. LinkedIn just recently announced it has launched a new update, called Ads tab, for company pages. The intent is to bring even greater transparency to ads, increasing trust in their environment, while benefiting companies and users.
What is Ads Tab & How it Works
The Ads tab will be available on company pages, showing sponsored content ad history for the last six months. Members can view all native ads running in the LinkedIn feed through the tab, but the advertisers will not be charged for these engagements and the clicks will not impact campaign reporting.
LinkedIn said in the announcement that “the Ads tab builds on similar tools they’ve recently introduced to help members understand and control their ad experience, including new ad settings that each member can access from their LinkedIn account.”
They also added that this is just the first of many updates they have in the works to provide members with useful information about the ads shown to them on LinkedIn. The Ads tab will be implemented across their platform over the next few weeks, meaning it won’t be available to all companies immediately.
Why We Should Care
Transparency is something that benefits both companies and LinkedIn users. This extra layer adds more security to the LinkedIn platform, making it a more trusted source, attracting more users. An increase in users means the potential to gain a larger audience, and ultimately larger ad reach.
Putting it to Use
At Onimod Global we are your in-house cross-channel digital marketing experts. We offer services in SEM and Social Media. We handle paid advertising on Google, Bing, and across all social platforms, including LinkedIn. We market across multiple social platforms to create visibility for your company in places your customers are searching, interacting, and engaging. Having your brand in the correct positioning in essential, and we at Onimod Global have the expertise to know exactly where you and your ads need to be.