Whether we’re talking about a personal account or a company page, there are several different ways to utilize LinkedIn as a powerful digital marketing platform. LinkedIn is reported as the most effective social platform in 2017 by
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Google has announced that the Google Partners program has launched a new certification exam - Digital Sales. Google Partners is a program that provides agencies access to free training and exclusive tools, as well as the guidance and
In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations
Having a company blog and posting consistently may seem like a "no brainer," yet it's surprising how many organizations either don't have a blog or don't post enough. Many times blogs just become an afterthought and businesses
It's no surprise that in the past decade digital marketing has become the focal point of most organizational marketing efforts. I'm not inferring that all traditional marketing efforts have completely died out as print, radio, and TV
First Impressions No one gets a second first impression. This is true in all kinds of different relationships, but especially in business. With only a few seconds to connect with users, companies need to deliver a clear
As foot traffic for local businesses continues to decline due to online shopping preferences, it's essential for companies to pursue an effective digital marketing strategy. Through the use of digital marketing there are numerous strategies that businesses
With Digital Marketing being the heaviest advertising route used by most organizations today, the career opportunities are flourishing. Whether through digital marketing agencies or companies hiring "in house," there are plenty of jobs to be filled. Many
Driving traffic to a blog is much easier said than done. The internet is filled with millions of blogs and it can be difficult to stand out from the crowd. There are many potential reasons behind the
Consistently posting on a business Twitter account may start to feel like a meaningless and repetitive task, yet it's important to build a brand and keep audiences engaged. According to Marketing Land, there are "currently over 300
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