Twitter has recently announced that a character limit change is official - tweets can now contain up to 280 characters, but not for every user yet. It's an interesting and risky move, as the 140 character limit
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2017 has been an interesting year so far in the digital marketing world, with some surprising stats and trends. Some of the stats listed are from Christopher Heine's article in Adweek that caught our attention. 1. Yelp ahead
Although running successful digital marketing campaigns can be beneficial for many industries, there are some in particular where ROI is much more substantial. It's almost an "adapt or die" scenario for companies within certain industries in an
Whether we’re talking about a personal account or a company page, there are several different ways to utilize LinkedIn as a powerful digital marketing platform. LinkedIn is reported as the most effective social platform in 2017 by
Google has announced that the Google Partners program has launched a new certification exam - Digital Sales. Google Partners is a program that provides agencies access to free training and exclusive tools, as well as the guidance and
In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations
Having a company blog and posting consistently may seem like a "no brainer," yet it's surprising how many organizations either don't have a blog or don't post enough. Many times blogs just become an afterthought and businesses
It's no surprise that in the past decade digital marketing has become the focal point of most organizational marketing efforts. I'm not inferring that all traditional marketing efforts have completely died out as print, radio, and TV
First Impressions No one gets a second first impression. This is true in all kinds of different relationships, but especially in business. With only a few seconds to connect with users, companies need to deliver a clear
As foot traffic for local businesses continues to decline due to online shopping preferences, it's essential for companies to pursue an effective digital marketing strategy. Through the use of digital marketing there are numerous strategies that businesses
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