Tag Archive for: Social Media

Industries Benefiting The Most From Digital Marketing Campaigns

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Although running successful digital marketing campaigns can be beneficial for many industries, there are some in particular where ROI is much more substantial. It’s almost an “adapt or die” scenario for companies within certain industries in an advertising market dominated by digital media. Listed below are a few industries that have substantial returns on investments when it comes to digital marketing efforts.

Health:
The health industry in today’s market is comprised of millions if not billions of dollars. Physicians, dentists, and any other entities involved in the health industry produce significant returns from clientele. The importance of effective search engine optimization (SEO) and search engine marketing (SEM) strategies to appear on the first page of search results is huge. The ROI is so substantial that there are some health clinics and larger hospitals that allocate millions of dollars to their annual advertising budgets. That alone shows the importance of leads and conversions and why digital efforts need to be emphasized in the health industry.

Food and Restaurant:
The scope of the food and restaurant industry has changed drastically. Businesses are always trying to find new ways to attract consumers to their venues and get customers to feel connected to their brands. Many restaurants have started to prioritize social media advertising as a way to reach target markets and new audiences. According to Toast Inc, “there has been a 20% overall increase in restaurants advertising on social media so far in 2017 compared to historical data.” Therefore, restaurants have started to pick up on the digital advertising trend and those who fail to adapt will suffer in the long run.

Law:
It’s no surprise as to how much money is involved when it comes to the legal industry. The ROI for defense attorneys and law firms is in most cases substantial. However, it was reported by Greentarget in a survey that in 2014 only one in four law firms prioritized their digital marketing plan over other marketing efforts. Although it was three years ago, this statistic is mind boggling due to the high amount of search traffic for law related key words. Essentially, in order to stay on top of competitors in the legal industry, a major online presence is needed and prioritizing digital marketing efforts is a must.

Auto:
Marketing has always played a huge role in the auto industry, but the traditional days of billboards, magazines, and radio ads are diminishing. With the majority of today’s consumers searching online for automobiles, the importance of digital marketing has increased tremendously. eMarketer  stated that “spending on advertising in traditional media by all major auto companies is following a downward trend, while spending on digital advertising is increasing every year. In fact, from 2014 to 2015, it rose almost 22 percent.” In the end, it’s clear that companies within the auto industry will continue to battle it out through digital marketing and continue to find new ways to reach consumers.

In Need Of Digital Solutions?: At Onimod Global some of the clients we serve are in these industries and we know what it takes to deliver positive ROI. If you’re associated with a business seeking improvements with SEO, SEM, Website Development, or any other digital marketing service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

Is Your LinkedIn Account Reaching Its Full Digital Marketing Potential?

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Whether we’re talking about a personal account or a company page, there are several different ways to utilize LinkedIn as a powerful digital marketing platform. LinkedIn is reported as the most effective social platform in 2017 by MarketingProfs. So, you definitely need to be asking yourself, how does your LinkedIn account compare to the competition?

Recent LinkedIn Update

Just a few weeks ago, LinkedIn introduced the “LinkedIn Audience Network”. With uncanny similarity to the Facebook Audience Network, this new product is meant to assist marketers by allowing them to reach users on apps and websites that are not currently managed by LinkedIn itself.

In short, marketers can get their LinkedIn ads in front of more people. The goal of this wider audience capability is to increase impressions, engagements, and ultimately increase conversions. AdAge released an article that includes testing results of this new LinkedIn product, which boasted an impressive 3-13% increase in unique impressions.

Helpful Hints

LinkedIn is not foolproof. There are many ways that you may be unknowingly sabotaging your digital marketing efforts through this popular platform. Christopher Heine of Adweek compiled a list of 20 LinkedIn Do’s and Don’ts, which includes first hand recommendations from highly successful digital marketers.

We here at Onimod Global decided to create a shortlist from this Adweek article of the tips that we found to be the most useful.

Do:

  • Make it Personalized: No one likes getting spammed with random messages through their LinkedIn inbox. In order to make yourself stand out and get attention, you have to give the recipient a reason to keep reading. Brittany Simpson from Site Strategics suggests, “Don’t immediately approach with an ‘ask,’ but approach with a ‘give’ of some sort.”
  • Analyze Your Target Audience: Now that LinkedIn has added more people to its audience, use it! If you already know who your target market is, great. If not, do some preliminary testing to try and narrow it down. As you move forward, Kirsten Chiala of Cisco recommends, “From that research, take it a step further and develop personas so you can customize your content to that target audience.”

Don’t:

  • Stalk Your Connections: Everyone has been in a situation where they continually ignore or delete requests from other users on social media. Take the hint, and move on. Do not waste your time chasing after connections who clearly do not want to hear what you have to say. Try to focus on generating new leads instead. If you continue down this path you will only spin your wheels, and as Rick Smith of Exos put it, “Plus … it’s kinda creepy.”
  • Treat LinkedIn Like Facebook: These platforms may be similar, but they are incredibly different from a digital marketing perspective. While you want to continually try to engage with your connections by posting content on your page, you also don’t want to take it too far and annoy them. Appearing as a pest may cause others to ignore you, or even delete you from their network. If you must post, make sure it is relevant and actually useful.

Google Partners Launches Digital Sales Certification Exam

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Google has announced that the Google Partners program has launched a new certification exam – Digital Sales. Google Partners is a program that provides agencies access to free training and exclusive tools, as well as the guidance and support to help businesses successfully advertise on Google. Advertising agencies that are members of the Google Partners program like us at Onimod Global contain certified employees and are companies trusted by Google.

According to Google, the “Digital Sales Certification Exam has been created to assess and increase partner sales representatives’ effectiveness in selling Google digital solutions to businesses.” There are a total of five parts to the exam which include planning, the open, identifying, recommendations, and the close.

The planning section involves networking, prospecting potential clients, and preparing for the pitch. The open is about delivering an effective pitch, positioning, and setting up meetings. The identification part is just about asking questions and discovering what potential clients need. Recommendations consist of delivering solutions and how to solve client problems. Lastly, the close section is about handling objections, closing the sale, and how to generate referrals.

Contact Us: Here at Onimod Global, we are a member of the Google Partners Program and all of our employees are Google certified in many areas. If you’re a business seeking an upgrade in brand awareness, website development, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

 

3 Digital Marketing Trends to Prepare for in the Near Future

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In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations must be prepared to adapt. The three key trends that Forbes focuses on in the article are social marketing, the talent gap, and video marketing.

Social Marketing:
If utilized correctly, social marketing campaigns can be very successful. Advertising on Facebook for example can turn a low cost investment into a high return on investment (ROI). According to the Forbes article, research has shown that “social users appeal more to offers and discounts, so even a simple 10% off to promote a product or service will greatly increase visibility.” Forbes also points out that the strategy is to “always find new mediums gaining popularity, as conventional outlets like news sites should be avoided.”

The Talent Gap:
According to the article, “the talent gap in digital marketing is the root cause of unsuccessful campaigns.” Not understanding the data, wasting money on ad spend, and not properly managing accounts are frequent problems in today’s industry. Many “traditional advertisers” don’t possess the same skill set and thinking process as the younger generation of digital marketers. Ultimately, it’s essential for organizations to find individuals who consistently deliver high ROI in a digitally dominated world.

Video Marketing:
Viral videos have a ton of power in today’s digital world, yet it’s very challenging to gain popularity online. Millions of users are streaming YouTube, Facebook, Twitter, and other social media sites daily. Forbes point of advice from video marketing is that “it’s not the big budgets that win, it’s the great ideas that create buzz.” If marketers can capitalize on this hot trend in video traffic, there will be high rewards.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

How Important is Blogging for a Company?

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Having a company blog and posting consistently may seem like a “no brainer,” yet it’s surprising how many organizations either don’t have a blog or don’t post enough. Many times blogs just become an afterthought and businesses don’t understand the importance of posting. Listed below are a few reasons as to why having a company blog is so important in today’s world of marketing.

Enhanced SEO:
Maintaining a blog in general will only increase online visibility and fuel your SEO. Google and Bing’s algorithms reward valuable and fresh content for specific search queries. Regardless of the industry, maintaining a well written blog is one way to appear ahead of competitors in the search engine results. The use of relevant keywords and phrases in your blog content  is what makes this happen. A client of ours for example (Theory) is a sports bar in Chicago wanting to rank well for the Mayweather McGregor fight soon. As you can see in the image below, a blog post we created is ranking first and second organically for relevant searches.

Company Blogging

Driving Traffic to Website:
Related to increasing SEO presence, the ultimate goal of blogging is to drive traffic to your company’s website. It’s a common sense marketing strategy – the more traffic driven to your website, the better chance of someone becoming a consumer of your product/service. The best way to increase blog traffic is through promotion on multiple social media channels. Most notably Facebook, Twitter, LinkedIn, Google Plus, and other relevant platforms. Promoting a blog is essentially free, and if your content is interesting you will gain a following and see increased website traffic over time.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

4 Reasons Why Digital Marketing Has Taken Over Traditional

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It’s no surprise that in the past decade digital marketing has become the focal point of most organizational marketing efforts. I’m not inferring that all traditional marketing efforts have completely died out as print, radio, and TV advertising are all still in existence. However, traditional efforts are dying a slow death as more consumers continue to spend more time on the internet. According to Internet Live Stats, “approximately 40,000 searches happen on Google PER SECOND, which sums to about 3.5 billion searches per day.” Listed below are four major reasons why digital marketing will continue to take over traditional methods.

1. Data and Results are Measurable:
Many forms of traditional marketing (tv, print, radio, billboards, etc.) are very hard or sometimes impossible to figure out impressions or especially conversions. With SEO and ppc campaigns, analytics are available from any date range. Impressions, clicks, engagement rates, cost per click, and conversions are now easily traceable with Google Analytics and insight tools on all the platforms. Ultimately, we now have the ability to analyze data and this is highly valuable regarding future campaign adjustments.

2. Defined and Targeted Audiences:
Ensuring that the right people come across your advertisements should be a top priority. Platforms like Google AdWords, Bing Ads, Facebook Ads, and others contain impressive targeting options that allow advertisers to hit designated audiences. Although some traditional efforts can target certain people by location for instance, the targeting features of digital marketing are light years ahead. On Facebook for example you can target by location, age, gender, occupation, user’s interests, and other relevant factors.

3. Cost Efficiency:
Depending on budgets and how much time and effort is put into digital marketing campaigns, it can still be an expensive venture. However, for the amount of traffic online ads receive compared to traditional ads, it’s not a comparison. Cpc campaigns in particular you are only charged per click, so the amount of impressions your ads receive is invaluable. Advertising through billboards, radio, and television especially can get costly. Plus as mentioned earlier, it’s very difficult to track results so figuring out ROI can be a headache.

4. Future Implications:
Digital marketing from a general standpoint is always evolving. Search engine algorithms change, interfaces update, and the expansion of mobile users is something to keep an eye on. Therefore, focusing the majority if not all marketing efforts to digital is a step in the right direction. As more people continue to spend more time online, use social media, and Google multiple phrases per day, the digital marketing world will continually reach new heights.

Contact Us: If you’re associated with a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

The 5 Most Important Things About Your Brand

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First Impressions

No one gets a second first impression. This is true in all kinds of different relationships, but especially in business. With only a few seconds to connect with users, companies need to deliver a clear and concise message to consumers.

Start by asking what a potential customer might think the very first time that they interact with your brand. In every aspect of your company from a Facebook post to the website home page, you need to ensure that you are communicating your brand effectively.

SEO

Search Engine Optimization is a very serious topic when it comes to how customers are reaching you. Not only does enhanced SEO help drive traffic and awareness, but it can also heavily impact the user’s overall experience with your brand.

For instance, if a potential client goes to your website but can’t figure out how to navigate through the pages, then you have a problem. This kind of issue can prevent them from learning more about your company or even reaching out through phone or email.

Social Media

10 years ago it is unlikely that anyone could have predicted that there would be a need for such a thing as a “social media manager”. Times have certainly changed. In today’s digitally driven environment, social media plays a very important role in brand recognition.

According to Statista, 70% of the population in the U.S. has at least one active social media account. That means that if your brand is not utilizing Facebook, Twitter, LinkedIn, and other major platforms, then it is severely limiting itself.

Content

Content is the incredible piece of the puzzle that brings everything else together. It shows what you have to offer and how you can help your customers across all kinds of digital mediums.

The best way to utilize your brand’s content is to link it all together. Drive every click, tweet, and post back to your website. This allows users browsing Facebook to easily pop over to your website and take a look at your amazing products and services.

Data Measurement and Analysis

No matter how well your business is doing, it is near impossible to realize just how well things are going without some type of measurement. Simple tools like Google Analytics can go a long way in helping your brand succeed.

By taking a look behind the scenes, you can start to get some real answers. Have a sudden uptick in conversions? Try taking a look at how much content you generated, or how well your company ranks on the first few pages of Google search results. Once you can solve the mystery as to why good or bad things are happening, you can take action to make better choices for your brand.

Run a Free Scan of Your Business Today

Get started on improving your company with a brand audit from Onimod Global. See just how well your business ranks on search engines, important local directories, and the top review sites. To see your brand’s overall visibility on the internet CLICK HERE.

3 Digital Strategies for Local Businesses to Drive more Foot Traffic

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As foot traffic for local businesses continues to decline due to online shopping preferences, it’s essential for companies to pursue an effective digital marketing strategy. Through the use of digital marketing there are numerous strategies that businesses can implement that will help increase foot traffic. Three simple and cost effective strategies include using local business directories, advertising locally through Google AdWords, and prioritizing social media efforts.

1. Utilize Local Business Directories:
Failing to use local business directories will already put your organization at a disadvantage. Sites like Yelp, Manta, Yellow Pages, Better Business Bureau, Angie’s List, and others simply can’t be ignored. Not only are listings free to create for your business, they will help increase search visibility (SEO) and overall brand awareness. It’s worth pointing out that from our current SEO work we have been noticing that local business directories are dominating the organic results. Interested to see how well your business ranks online? Run a free scan on the Onimod Global website by CLICKING HERE.

2. Local advertising with Google AdWords:
In addition to local business directories, advertising locally through Google AdWords can be another effective digital strategy for driving foot traffic. According to the Search Engine Journal, “1 out of every 3 online searches now has local intent.” Some benefits of running local search ads include: increasing local visibility, generating phone calls from customers, and an overall enhancement in local awareness. Ultimately, advertising locally with Google AdWords will ensure your business with a competitive advantage if used efficiently.

3. Prioritize Social Media:
Using social media as a local business seems like an obvious and easy way to increase foot traffic, yet there’s more to social media than just posting once or twice per week. According to DMN “over half of consumers say they’re influenced to think highly of a business after seeing positive praise online.” Now in order for a local business to get plenty of recognition through social media, it starts with connecting with customers and making them feel important. All local businesses should focus on Facebook, Twitter, and Google Plus as social media starting points. When local presence increases other platforms like LinkedIn, Instagram, and Snapchat can come into play. Essentially, being consistent and visible on multiple social media channels will only help increase local foot traffic.

Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Why Digital Marketing is a Major Career Opportunity

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With Digital Marketing being the heaviest advertising route used by most organizations today, the career opportunities are flourishing. Whether through digital marketing agencies or companies hiring “in house,” there are plenty of jobs to be filled. Many individuals from the older generations are unfamiliar with concepts like SEO, SEM, Social Media Marketing, Website Development, and other parts of the digital world. Listed below are some reasons as to why digital marketing continues to be a “hot” field for many years to come.

1. Heavy Demand:
It’s no surprise that the demand for digital marketing experts is increasing at a rapid rate. According to the Digital Marketing Institute, “It is anticipated that there would be around 150,000 digital marketing jobs at the end of 2020 and not enough professionals to fulfill them. there will also be a rise in demand for digital marketing professionals by about 38% this year.” Therefore, learning the appropriate digital marketing skills will provide you with a huge competitive advantage in the job hunt.

2. Always Changing:
Digital marketing is an ever changing industry. Web, mobile, and other digital technologies are changing at an extremely fast pace. So why is this a reason to pursue a digital marketing career? Most people aren’t comfortable with or afraid of a field that always adapts, so they decide to stay away from it. It’s essential to understand and stay on top of the current trends in digital marketing to outsmart competitors. See how a client of ours (Theory) utilizes digital marketing to maintain a competitive advantage in the bar industry in Chicago. CLICK HERE to view the case study.

3. Field for Everyone:
The entire landscape of digital marketing consists of numerous skill sets, making it applicable for all sorts of jobs. Many digital marketing organizations not only consist of SEO/SEM strategists, they include graphic designers, business development executives, content writers, social media specialists, and other opportunities. Ultimately, digital marketing is a versatile industry, meaning it requires a mixture of these numerous skills. Passionate about social media, being creative, or writing? Then the digital marketing industry may be for you.

4. Great Opportunity for Advancement:
In addition to the great job outlook for digital marketing careers, the opportunity for advancement in the field is also promising. Entry level positions out of college typically consist of digital marketing strategists, social media specialists, SEO/SEM strategists, etc. If you’re able to catch on quick and continually learn more about the digital marketing world then advancement to an upper level position is highly feasible. Digital marketing managers, director of digital, or a VP of marketing for example are all respectable and reachable advancement opportunities.

Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

4 Reasons Why Your Blog Traffic is Poor

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Driving traffic to a blog is much easier said than done. The internet is filled with millions of blogs and it can be difficult to stand out from the crowd. There are many potential reasons behind the struggles of your blog traffic. Whether it’s bad SEO, inconsistency, or boring content, it’s never too late to “resurrect” your blog and turn things around. From our blogging experiences at Onimod Global, we have came up with four major reasons listed below as to why your blog traffic may be struggling at the moment.

1. SEO is Lacking:
Ensuring that your blog posts are as highly optimized as possible for relevant search queries must be a top priority. It’s important to point out that a strong SEO presence doesn’t just happen overnight, it takes time and effort. Some facets of your blog to pay the most attention to regarding SEO are the URL title, meta descriptions, key words, headlines of articles, etc. Downloading an SEO plugin for your blog will also help. “Yoast SEO” for instance is by far the most popular SEO plugin for WordPress and should be utilized by all users.

2. Low Emphasis on Social Media:
In addition to focusing on SEO, sharing blog content on multiple social media platforms will most likely be the most effective way to drive traffic. Facebook, Twitter, LinkedIn, Instagram, Snapchat, Google Plus, and other social mediums should all be utilized. The hardest aspect of sharing content on social media is gaining a respectable and loyal following. If your blog is in its early stages and seeking initial traffic, try requesting friends and family members to share your posts through their social media accounts. You never know who will come across your blog and become a fan of your content.

3. Inconsistent Posting:
The last thing viewers/readers want to see is inconsistency or inactivity when it comes to blog posting.  If you want readers to keep coming back and become “regulars” you need to be consistent with your blog. Consistent and frequent posting can also be a factor when it comes to SEO. The more content you put out there online, the better chance you have of ranking on search engines. Ultimately, not sticking to a consistent posting schedule will most likely result in one thing – a decrease in viewership.

4. Headlines and Content lack Engagement:
It’s not hard to figure out that in order for a blog to become successful and drive traffic, the headlines and overall content must be engaging. Headlines should always be designed to grab attention because it is the first impression that potential readers will have of your blog. Your content could be stellar, but if headlines are bad people will have zero interest in clicking on your posts. Regarding content, if you want readers to keep coming back and even start to share posts, your content must be compelling. The famous saying “content is king” is extremely accurate when it comes to blog posting. At the end of the day, if your blog content sucks readers will have no interest in coming back.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!