The Increasing Power of Instagram
As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is Instagram.
A Brief Instagram History
Instagram’s success has been gaining ground ever since the platform launched in 2010. Only 2 months after its release, Instagram had already acquired over 1 million users. But they didn’t stop there.
Instagram continued improving and innovating itself. Users loved uploading their photos, applying all kinds of professional filters, and adding witty captions to explain their images.
The team at Facebook saw the incredible potential that Instagram possessed, and so they made a move to buy the company in April of 2012. For more information regarding the history of Instagram, please visit wersm.com.
Today, the social media platform boasts an enormous network of 800 million active users, according to Statista. Instagram also recently announced that more than 25 million business profiles exist through their platform.
These incredible numbers are a direct result from advertisers catching the Insta-wave. Advertisers have started to notice that there is no slowing down for the platform as it continues to increase the size of its network year-over-year and quarter-over-quarter. This produces an incredible base for many different ad campaigns.
Social media marketing has been proven to be incredibly useful because it is a more native form of advertising. As consumers continue to reject pushy and annoying advertisements, platforms like Instagram become more and more attractive to them.
It is likely that businesses and marketers will continue to flock toward Instagram. As the platform goes on to increase its user base, it also increases its appeal to marketers.
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