In today’s fast-paced digital landscape, consumers make decisions and form preferences in micro-moments—those fleeting instances when they turn to their devices to learn something, do something, discover something, watch something, or buy something. Understanding the importance of
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On Tuesday Facebook announced new updates for its video creation kit feature. The updates are to give video advertisers more templates, editing options, and a new ‘save’ option. Facebook’s overall purpose of the new features is to
In the recent years programmatic advertising has quickly gained a substantial amount of popularity, especially among digital advertisers. It’s estimated that they will be dedicating even more of their budgets to programmatic video inventory in 2019. It
Digital marketing is an incredible line of work that is always changing. This profession is based on the innovative spirit of digital, which is translated into the way that digital marketers work every single day. It can
Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information
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