As we celebrate Women's Equality Day on August 26th, Onimod Global examines the progress, ongoing challenges, and the fresh perspective female digital marketers bring to online advertising. Women are increasingly stepping into the spotlight, challenging norms, and
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Investing in video ads can help drive brand awareness, more engagement, foster a greater audience connection and ultimately boost sales. If you’ve yet to commit to a solid video marketing strategy, here are 3 reasons to consider.
In 2021, video continues to be a powerful tool to connect and engage with customers. This has also caused a surge in video content being shared online. Meaning it’s more difficult to ensure your brand’s are not
Video continues to be the king of content types as we work our way into 2021. All brands should be utilizing video, but certain types of videos appeal to some marketing objectives better than others. So, how
As most are aware, video is the best performing content type across all platforms. But each platform comes with its own set of unique strategies and tactics to succeed. On Facebook in particular, creators usually find that
Finding new tactics to add into your marketing mix can be tough. It can be even harder to stand out when it seems like all companies are using the same tools and strategies. One of the best
YouTube just recently launched their new premium advertising program, YouTube Select. “Helping you connect with your audience is our top priority. This is especially important as digital takes precedence in how we interact, communicate and stay connected.”
Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information
In a recent article from Forbes, there are some important trends in the digital marketing industry that marketers should be aware of. The digital world is always evolving: consumer patterns change, new platforms emerge, etc. Therefore, organizations
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