Finding the right and qualified account manager to run digital marketing campaigns can be challenging. It’s expected that applicants have some knowledge in seo, sem, social media advertising, etc. but what are other qualities that make someone stand out? This post will explore three “non-traditional” qualities that separates one ppc account manager candidate from another.
1. Website Development:
Digital marketing and website development go hand in hand, yet it’s shocking how many marketers out there don’t possess this skill set. The design of ads, seo, construction of landing pages, and knowing how to track conversions are all related to web dev. General knowledge of HTML, CSS, and how websites work is essential in today’s world of digital advertising.
Character limits on AdWords, Bing Ads, and certain social media platforms makes it challenging to attract a user’s attention and entice a conversion/click. Therefore, hiring a candidate with great writing skills and some knowledge of digital marketing can go a long way. Finding someone who understands call to action and how to express a brand’s personality is the way to go.
Understanding how to create compelling ads for remarketing or display campaigns is an important skill. By no means should the right ppc account manager be an expert graphic designer, but knowing the basics is a must. This entails the knowledge of ad sizes on multiple platforms, best image practices, Photoshop, and effective call to action designs. Ultimately, prioritizing design skills should be a major quality to consider when searching for the right ppc account manager.
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