Mobile app, mobile website, desktop website — how do you track their combined visibility in search? Until now, you’ve had to track all of these statistics separately. Search Console is introducing the concept of “property sets,” which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks […]
In an effort to better monetize its platform and boost user traffic, Twitter may relax the 140-character limit on individual tweets by no longer counting photos and Web links, Bloomberg reported earlier this week. The tweak could take place within two weeks, according to the story, which cited an unnamed source who asked for anonymity […]
That’s right — position #1, the elusive goal for so many SEOs, may not matter so much anymore. Crazy statement, right? Trust me… follow me for just a minute. The screen shot below shows what Google refers to as a featured snippet, also known as a direct answer. (It’s also one I searched recently when baking, realizing I […]
Whether you work in SEO or PPC, you’ve likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input. Voice search is easier than text input; we all know this. We can speak something much more naturally than we can type it. […]
Google has made changes this week to local search results and Google Maps that will impact retailers and service providers with physical locations.
The last several days were full of intriguing and surprising data points from the world of digital marketing. Below appear 9 numbers that caught our eye: 1. Quietly killing it on Facebook Whisper, which has nearly 2.3 million fans on Facebook, regularly garners between 10,000 likes and 40,000 likes for posts on the social site, a rep for […]
SimilarWeb data argue that search remains the dominant source of traffic to desktop sites.
Instagram recently dropped the news that it will be adapting a non-chronological newsfeed order, similar to its big brother, Facebook. Instead of sorting posts in a familiar linear order, the new algorithm will weigh in a variety of social signals, such as a number of post engagements. It will also consider content you liked before […]
The digital marketing world is ever fluid, always dynamic and never dull, especially to the ever growing need to grow that CMO constantly faces. This is in part due to the emergence of new trends that are fundamentally changing the way marketers and brands reach out to potential customers. This changing landscape is essentially urging […]
You’re about to launch your new website. You have a fantastic idea/product and a great team. You understand the basics of SEO. But you think you cannot do SEO without a live site. It is impossible, right? Actually… no! It is more than possible. In fact, it is critical. Way too often, website owners fail to […]
