The B2B conversion funnel can be very different than that of B2C. The purchasing decision and sales cycle as a whole can take much longer. First, because there is more than one decision maker. When purchases are
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- Author: Courtney O'Connell
The use of content marketing has grown exponentially in recent years. While the vast amount of content on the internet can be a positive, it’s also left the market extremely saturated. This means that the use of
Google AdWords is one of the most used digital marketing tools today. Even though its use is widespread, optimization is still difficult for some. Creating a successful AdWords campaign is time-consuming and takes detailed, exhaustive work. It
A recent study done by AccuraCast has shown that mobile traffic is rising rapidly, however desktops are still preferred for transactions. The study discovered that while 60% of ad clicks in the last 12 months have come
Society is more diverse and inclusive than ever before. With that, consumers are demanding that marketing pay attention to and represent people as they really are: A huge varied spectrum of race, bodies, gender, and socioeconomic classes.
Earlier this week YouTube launched a new way to run video ad campaigns. Advertisers can now upload three different types of videos under one campaign, and it apparently cuts campaign costs by more than 20%. In the
Social listening is an invaluable marketing tool that not enough companies take full advantage of. It allows you to track, analyze, and respond to conversations about your brand, competitors, and your entire industry online. If you don’t
Marketers have been tracking behavior, targeting individuals, and gathering endless data with implicit consent for years now. But after recently learning about privacy breaches across social platforms and search engines, consumers have started taking ownership over their
On August 29th Facebook started their global roll out of their new lead generation feature in Messenger to all advertisers. This feature allows businesses to create an automated question and answer experience within their Messenger app that
The days of the “sell and forget” relationship between customers and brands is long gone. Most brands now aim for having exceptional customer service and continuous customer engagement. Brand loyalty is more crucial than ever due to
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