Many marketers swear by the use of monthly content calendars. While there are real benefits of using content calendars, they still have their pitfalls. They require a lot of time and effort, and sometimes those things can’t easily be spared. Not only that, but working strictly off a set calendar isn’t always the solution for […]
As a result of the Coronavirus outbreak, many companies are transitioning to working remote. While working from home is a dream for many, there are many challenges that can come with it. We don’t know how long this situation will last, so it’s important to learn how to be as productive as possible while working […]
Every company is dealing with the impact of the COVID-19 outbreak, and with the status of countries ever-changing, finding the right response is difficult. This is not a “marketing opportunity” for brands to capitalize on. It’s a serious situation affecting the well-being of people across the globe. However, communication is essential during difficult times. It’s […]
Coronavirus is something that can no longer be ignored by marketers, as much as they might want to. Industries around the globe are starting to feel the effects, but none are getting hit as hard as one in particular: the travel and hospitality industry. With coronavirus recently reaching a pandemic status, travel and hospitality brands […]
Today’s consumers no longer use Amazon just to purchase products. 90% of consumers use Amazon to price check a product, 72% of consumers visit Amazon for product ideas, and 56% of consumers visit Amazon before any other site to start their product search. In 25 years, Amazon has grown exponentially. It sees over 2,000 new […]
If you’ve been struggling with increasing traffic to your site, acquire downloads, leads, clients, etc. it’s possible that it’s due to a high bounce rate. A high bounce rate is one of the most common conversion killers. If the majority of your users are abandoning your website on the first page, you have no chance […]
According to Google, Display Network sites reach over 90% of internet users worldwide. This presents a great opportunity to gain significant visibility for brands. Display ads have considerable potential, but to be effective they must be created correctly. When a display campaign is executed in the wrong way, marketers put themselves at risk of wasting […]
LinkedIn rolled out new updates to its Sales Navigator platform that attempt to cut down on the day-to-day administrative tasks to build stronger relationships with customers and prospects, and close more deals. The update includes an easier way to tie in CRMS, a better way to package and share content within the platform, and enhancements […]
Infographics are a great marketing tool, as they allow for easy communication of complex ideas in a visual way. Over the past few years, they’ve been forgotten due to the mass production of extremely low quality infographics strictly for link building. But infographics are not dead. When properly crafted, infographics, like other forms of visual […]
Most businesses understand the importance of marketing on Facebook, LinkedIn, Twitter, Instagram, ect. Pinterest is a social platform that’s often overlooked due to the assumption it’s just a place moms go to find recipes and DIY inspiration. Actually, Shopify found it was the second highest source for referral traffic and that 93% of pinners use […]
