Do you feel like your business’s visibility on Google is lacking? If your business isn’t showing up for relevant searches in your area, it’s time to reevaluate your local SEO strategy, specifically your efforts on Google My Business. This is one of the simplest tools you can use to improve your local Google ranking and […]
When it comes to SEO, a common misconception is that to be successful, you must “trick” the algorithm. Actually, it’s about having a grasp on the key elements of the algorithm and aligning your content strategy with these SEO considerations in mind, while also optimizing for your readership. Check out these simple ways to create […]
Today’s average consumer is constantly bombarded with an overwhelming amount of marketing messages. One of the best ways to cut through the clutter and stand out to your customers is through personalizing your marketing messages. Consumers want messages that: Are relevant to their interests Give product details Are entertaining By taking the time to make […]
High quality website copy is one of the most effective ways to improve user experience, sell your company and drive more conversions online. If you can create copy that’s engaging and makes you stand out from competitors, you’ll likely see success. Here are 5 simple tips to help you improve your website copy. 1. Utilize […]
Improving your customer journey can have a major impact on your bottom line. To improve your customer journey you have to identify the gaps in your service delivery to your customers, as well as focus your efforts on providing the desired experience at every stage of the sales funnel. Here are four ways you can […]
Over the past few years, the social media space has become extremely crowded by brands across all industries. This has made organic growth more difficult but social media remains an indispensable part of an overall marketing strategy. Why? 75% of consumers go to social media before making a purchase decision. So, what’s the solution? Combining […]
If your website is struggling to generate traffic and leads, it could be due to a high bounce rate. While reducing bounce rate doesn’t automatically mean you’ll increase conversions, it could help. The ultimate goal is to increase engagement, user satisfaction and making it easier for them to find what they’re searching for. With that, […]
Conducting a brand audit can help you understand where you stand within your market and in the minds of your consumers. More specifically, you can: Identify your strengths, weaknesses, opportunities and threats Discover positive and negative perceptions of your brand Align offerings with consumer expectations Determine where you stand among competitors Adjust your overall brand […]
In 2021, video continues to be a powerful tool to connect and engage with customers. This has also caused a surge in video content being shared online. Meaning it’s more difficult to ensure your brand’s are not only reaching your audience but also getting them to engage as well. With that, here are 4 tips […]
The B2B marketing landscape has shifted significantly over the past year. The pandemic has caused certain tactics to accelerate and move to the forefront. To stay relevant and competitive, B2B marketers have to embrace these newest industry trends. With that being said, here are the top 5 B2B marketing trends to keep in mind as […]
