The 2020 holiday season is here and for many it can’t be business as usual. Businesses must continue to shift and adapt to everything going on and with many distractions, capturing consumers’ attention is more difficult than ever. If you’ve yet to establish a strong online presence throughout the pandemic, you’ll need to start thinking of ways to create a strong brand awareness and stand out among competitors.
For many, Facebook is a critical marketing platform, especially around the holiday season. The platform recently gave out their top 5 tips for creating ads to maximize your performance while increasing your brand awareness.
1. Create a voice for your brand.
Giving your brand a unique voice is the best way to personify your brand. You want to tailor this voice to align with both your business purposes and their target audience. Many brands find success on social media by adopting a certain persona. Facebook suggests this may be key, in addition to ensuring consistency in your tone.
2. Position your products.
Visual elements are crucial on all social media platforms when it comes to marketing. Presenting your offerings up front is also a critical part of the process. Display your products up front and center so your audience knows what you’re advertising and why. You can also include your brand message so users can start to associate it with your products. Facebook has also mentioned that putting your brand messaging within the first few seconds of a video ad is key to effectively building association.
3. Say it with words.
While visuals are important, you can’t rely on them alone when marketing. Incorporate value propositions into your ads that feature your products or services, explaining why the user should purchase them, what makes them unique from others and what benefits they’ll get from them. You can also start weaving your brand’s messaging or slogan into your ad copy.
4. Use branded packaging.
You can easily take your brand to the next level by creating unique packaging that encompasses your company’s look and feel. This also helps enhance the customer experience, making it almost seem like a gift, which is especially nice during the holiday season. Personalized touches are also a great addition to brand packaging. It can be as simple as a handwritten note, but it shows you care about your customers and create a better, more loyal relationship with them.
5. Spend strategically.
Brand awareness is a difficult goal to track and measure. Facebook offers marketing solutions that help with quantifying your efforts. For example, you can run retargeting campaigns to reach audiences who already know about your brand, as well as advertise to people who have already visited your website, app, store or Facebook page, or advertise specifically to people who have already made a purchase.
Even though there is a lot going on in the world currently, brands still have to think about their holiday marketing efforts. If you’re struggling knowing how to get going, these tips are a great place to start. If you need additional assistance in the Facebook ad space, or any area of digital marketing, we can help. At Onimod Global we’re experts in all areas of social media and digital marketing. Learn more about who we are and what we do, and contact us here today.
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