Tag Archive for: Social Media Marketing

What is Social Selling?

In 2023 cold calls simply don’t cut it anymore. As the digital landscape evolves, businesses are turning to social media to reach and engage with new customers. And while social selling has been around for a few years now, many organizations are missing out on this new marketing strategy. 

With more consumers turning to the internet to find products and information, businesses that are not utilizing social selling are missing out on valuable opportunities. In this blog, we’ll explore the importance of social selling in today’s business environment and provide practical steps for implementing a successful strategy.

Get ready to level up your marketing strategy and tap into the power of social media.

What is Social Selling?

Increasingly, the opinions of our social network and other consumers factor into our buying decisions.  Research shows Millennials and Gen Zers are 4.1x more likely to say that user-generated content (e.g., product reviews, photos, or testimonials from other customers) is important when they’re considering a purchase. In this era of hyper-connected customers, social selling takes on a new prominence.

Social selling involves utilizing digital platforms to reach potential customers and establish connections. This method is a crucial tool for sales professionals seeking new leads and connections with relevant individuals.

A report conducted by LinkedIn’s “Global State of Sales 2022”, estimated one-third of sellers have successfully closed deals worth over $500,000 without physical interaction with the buyer. Additionally, 89% of customers are more likely to consider a brand if the seller demonstrates a change in their approach.

So how do you become a social seller? If your business and sales employees are already using social media, their best bet is to leverage those networks as sales channels.

Choose Your Network

When it comes to social selling, not all social networks are equal. Different social networks have different strengths and weaknesses, and what works for one business may not be effective for another. To maximize your results, it’s essential to understand the unique features and demographics of each social network and tailor your approach accordingly.

For instance, if your business operates in the B2B space, LinkedIn may be the most effective platform for making connections with other businesses. On the other hand, if you want to find and follow people in your industry, Twitter may be a better option. It’s important to look at engagement rates and determine where your target audience is active to make informed decisions about which social networks to use. By doing so, you’ll be able to reach the right people and achieve your business goals more effectively.

Make a Target List & Know Your Audience

Knowing your target audience is key to successful social selling. To get the most out of your efforts, it’s important to have a clear understanding of the companies or individuals you want to connect with. Creating a list of these target prospects can help you focus your efforts and ensure that you’re spending your time and resources on the right people.

When creating your target list, consider factors such as industry, job title, location, and size of the company. Having a clear understanding of your ideal customer profile will allow you to craft a messaging strategy. This will resonate with your target audience and help you build meaningful relationships. By taking the time to identify and understand your target audience, you’ll be able to maximize the return on investment of your social selling efforts and achieve your business goals more effectively.

Post Relevant Content and Be Consistent

Content is a crucial component of any social selling strategy. By finding and sharing relevant and interesting content with your target audience, you can position yourself as a trusted resource and establish credibility with your prospects. This content doesn’t have to be directly related to your company or products, but it should be relevant and of interest to your target audience.

Sharing media articles, podcasts, webinars, and other resources can help you demonstrate your expertise and provide value to the right people. By doing so, you’ll be able to build trust, establish relationships, and create opportunities for engagement and sales. Remember, the goal of social selling is to provide value and help your prospects, not to push products or services. By focusing on adding value, you’ll be able to achieve better results with your social selling efforts.

Implement Social Listening Tactics

Social listening is a valuable tool for businesses looking to stay informed about what’s happening in their industry. By implementing social listening, you can see what customers are saying and keep an eye on your competitors. This can help you stay ahead of any emerging trends. It can also help you resolve issues in a timely manner. Staying informed and engaging with your audience will allow you to build stronger relationships. Eventually it will lead to better results with your social selling efforts.

Final Thoughts

Social media continues to play a significant role in the sales process and companies need to stay up-to-date with the latest trends in order to succeed.  With the right marketing strategy (and agency) in place,  you can help drive growth and increase revenue.

At Onimod Global, we are dedicated to helping businesses achieve success with their modern marketing strategies. Whether you need help identifying and targeting your ideal audience or creating valuable content to engage with potential clients, our team has the expertise and experience to help you reach your goals.

Contact us today to learn more about how we can help with your 2023 digital marketing marketing strategy.

Instagram Marketing for Small Businesses

Instagram is a social media platform that allows you to share photos and videos with your friends, family, and the world.

The platform has grown exponentially over the years and continues to grow in popularity. It all started as a simple photo sharing app, but now it provides live streams and video reels. It seems like there’s nothing this app can’t do!

If you’re looking for ways to harness Instagram’s power for your business, here are some tips you can follow to revamp your small business marketing strategy.

Having a Goal

Instagram is a powerful tool for small businesses. To get the most out of your Instagram marketing, there needs to be a clear goal in place for what you want to achieve on the platform. You might choose one or more of these goals:

  1. Increase sales.
  2. Drive website traffic.
  3. Generate brand awareness.
  4. Boost customer engagement.

Once you have a goal in place, you can use that to guide the type of content you post, the people you want to reach, and the general messaging to use on your page.

Optimizing your Bio

When you’re busy running a business, it’s easy to forget how valuable your social media presence is. But it’s not just about trying to sell something. Your Instagram bio is one of the first things people see when they visit your profile — think of it like the homepage of your website.

When you only have a few seconds to capture a visitor’s attention, what are the main elements or pieces of information you want them to take away? Your bio is a perfect place to let new followers know who you are and what you do. Start by writing a little bit about your company and the type of content people can expect to see.

Offer Exclusive Promotions

You want to get more followers on Instagram. We get it. It’s a numbers game, and the more followers you have, the better your chances of making sales. But how do you get more followers without flooding your feed with posts that make you want to turn off notifications?

The solution: exclusive promotions for followers.

Share a discount code that followers can mention if they visit your business in person or use at checkout when shopping online. To make the promotion even more exclusive, use Stories to share discount codes. Because Stories disappear after 24 hours, followers may feel a sense of FOMO if they don’t act on it quickly.

Promotions give your followers a reason to stay engaged and look forward to what and when you’ll post next, which helps build brand loyalty for your small business.

Make your Posts Shop Worthy

Instagram is a powerful platform for all types of businesses, but one of the most underutilized features is Instagram Shopping.

If you operate an e-commerce business and want to reach even a fraction of these engaged shoppers, take advantage of Instagram’s commerce tools. Instagram Shopping makes it easy for your followers to browse and purchase products directly through the app. After setting up your shop on your profile, you can add product tags to your posts.

Final Thoughts

If you’re a small business owner, you know how important it is to have a strong Instagram presence.

Instagram is the go-to place for young people, and they’re spending more time there than ever before. Whether you do or don’t have an Instagram presence, there’s so much you can do to grow your brand—and we’re here to help.

At Onimod Global, we specialize in social media strategies for big and small businesses so your business can reach new customers, increase sales, and build loyal customer relationships through the app for years to come. Contact us today to get started!

Why is Blogging Important?

A stale website is a digital marketer’s worst nightmare. Without a consistent blog, it can be hard to keep your content relevant. No matter what industry you’re in, sharing information is an important way to engage with consumers of all kinds while driving valuable traffic to your site.

So how do you make sure your blog stays fresh? Here are some simple tips to help you.

Blogging Drives Website Traffic

Think of your website, and your blog, as a publication that needs to be updated regularly. This is one of your most valued marketing assets as a digital marketer. A blog helps you stay relevant with customers, prospects, and search engines. Relevant content drives more traffic, its estimated that 93 percent of online experiences beginning with a Google search. 

Here are a couple tips to follow to boost your search-ability:

  • When you blog consistently, your site is more likely to be crawled by search engine spiders.
  • Because of this consistent crawling, search engines will deem your site as active and more relevant than static sites.
  • Active sites are crawled on a regular basis, and will rank higher for the keywords their content is targeting.

Blogging Builds Brand Authority

Customers and prospects are looking for experts. If you want to be seen as an expert in your industry, blogging is the best way to accomplish this goal. By writing blogs, you can showcase your expertise, share industry knowledge, and build trust with customers by giving them insider information about what makes your company special.

Customers want to know that they’re working with a company that knows what they’re talking about. But strategy is key. When blogging to build brand authority focus on the following:

  • How does your product or services benefit them?
  • What are the pain points that your potential buyer is searching for?
  • How can you help them solve these pain points?
  • Think about FAQs surrounding your products or services. Can you write content that provides helpful answers and insights?

Blogging Improves Customer Engagement

If you’re blogging the right way, then your actively posting about the topics that are causing concern with your customers and personas. And to do this effectively, you have to start engaging with your customers. Blogging makes this a priority and forces you to have these essential conversations with your buyers. By directly engaging with your customers and their questions, you’ll not only create more effective content, but you’ll keep your audience coming back.

If you want to make sure that your blog is posting on the right topics, then make sure it’s being written by someone who knows what they’re talking about. You don’t want someone who has no clue about what they’re doing writing an article on something complicated like SEO or content creation. You need someone who knows what they’re talking about and can write in a way that engages readers.

Blogging is Essential to your Marketing Strategy

Blogging is a critical part of any effective digital marketing strategy. It’s a great way to help your customers and prospects feel empowered, informed, and educated about the products or services you offer. When done correctly, blogging can very likely be one of the biggest revenue drivers of your business. The results will be rewarding!

Final Thoughts

Onimod Global, has over 13 years of experience and expertise when it comes to all things digital marketing and advertising.

From social media marketing and blogging, to innovative SEO strategies and automation & analytics, we provide an array of services that can help ease the load off overwhelmed and overburdened marketing departments, especially in medium to large companies where the flow of different tasks is continuous.

Need help applying the latest marketing trends to your 2023 strategy? Contact us here today.

Twitter Analytic Tips for 2023

Twitter is a social media app that helps people stay up to date with current events happening across the world in real-time. This app is unique because of the way it encourages conversation and engagement. For many brands, Twitter can be a great marketing tool when used the right way.

If you’re looking to drive engagement with organic and paid posts, its essential to have an understanding of Twitter analytics.

Here are some tips to help you boost engagement and brand awareness.

Know Your Followers

Knowing your audience is the key to creating content that resonates with them.

Knowing their social media demographics (gender, age, language, income and location) is just the beginning. You also want to know what they like – what kind of content they engage with, what kind of language they use when they talk about it, etc.

You can find out all this information on your Twitter dashboard. You can also target your audience based on their preferred device, behavior and interests. You can even find followers of similar accounts who may be interested in following you!

What Tweets Are Working?

When you’re running a business, it’s important to have an understanding of what your audience likes. Engagements on Twitter include follows, retweets, favorites, replies, URL clicks, media views, hashtag clicks, and mention clicks. You’ll find impressions, engagements, and engagement rates on the Tweets tab. If you keep an eye on which tweets are achieving the most engagements over time (and which are not), you’ll be able to target your content accordingly and develop a closer connection with your followers.

Knowing When to Tweet

When it comes to Twitter, the best time to post varies from person to person. We’ve found that different days and times get more engagement than others, so it’s important to try a variety of posting days and times to see what drives engagement for you.

We’ve put together some general guidelines for the best times to post on Twitter, but keep in mind that geographic data can also inform the optimal time to tweet specific content. Twitter can analyze your data and suggest the optimal time to tweet for maximum engagement.

However, don’t let this information dictate your frequency! It’s still a good idea to post at least once a day and keep the volume of tweets more or less steady so your audience can become accustomed to the frequency of your posts.

Measure Your Performance

As you can see, Twitter advertising is a great way to get your message out to a large audience.

But what if you want to compare your Twitter ads against your regular posts?

You can do that by going to the top right of the Tweets tab and clicking on ‘promoted’. This will show you how your paid posts did from an impression and engagement point of view. Note that this data is not kept forever so be sure to download your data if you want to keep a longer-term performance record.

Final Thoughts

No matter how great your Twitter feed, there’s always room for improvement. By using our Twitter analytics tips regularly, you’ll soon see what strategies work best and which ones can be dropped.

At Onimod Global, we have extensive experience in all things social media. Our team knows how to write engaging copy that will get people talking—and we know how to create visuals that will get them clicking.

If you’re looking to revamp your social media efforts for 2023, give us a call or contact us today.

The Ultimate Guide To Avoiding The Biggest Social Media Mistakes

There are many times when we ignore new features on social media platforms. However, if your content is not reaching or engaging users like you want or expect, there’s probably a specific reason for it. 

Social media is constantly evolving, as such we need to keep up with it. Keep reading to see our list of mistakes to avoid on social media.

Sharing low-quality content

While Instagram may be more than a photo-sharing app, visuals are still king. If you want to succeed on the platform, you need to produce high-quality content.

Just look at Twitter: Although you can upload images and videos, it is a text-based app. From threads to retweets, the main feed is designed to prioritize written content.

The same is true for Instagram. Visuals are everywhere on the platform and if yours is not up to par, you will struggle to retain your audience’s attention.

Ignoring new features

Instagram is constantly evolving. Just this year, it’s rolled out new features like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds—and that’s just to name a few.

As Instagram continues to roll out new features, it prioritizes accounts that use them. For instance, when Reels first launched, the algorithm would prioritize accounts that used them—earning them more reach and impressions—than those who posted videos on the feed.

With this in mind, it’s important that businesses stay updated on the latest features coming out and how they will impact the platform’s algorithm. While a smaller change like a new button on the Shop tab may not affect your day-to-day business strategy, a new bigger change may warrant a strategy review.

Lacking Cohesive Graphic Design

When it comes to social media, your brand’s visual communication is just as important as the content you share. Design choices can vary depending on what kind of business you have. For example, if you are a finance firm, you might want to stray away from a bright color pallet and opt for something neutral.

When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens.

The same rule applies for images. If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform.

Content Lacking Engagement

Social media marketing can be a great way to reach new customers, but not all social media marketing campaigns are created equal. If you want to convert your followers into paying customers, you need to make sure that they’re engaged by the content you share.

Try posting engaging content and include a compelling call-to-action. Oftentimes, call to actions are a key point that many people miss. If you want your followers to share a post, then ask them to do so. If you want them to click on a link, then tell them to “click here.”

Social Media Marketing with Onimod Global 

Let’s face it: creating content for your brand can be hard if you don’t have the right tools in hand. It takes time and effort, and the results aren’t always what you’re hoping for.

But when you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design.

We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today!

Getting Started With Social Media Design

Strong visual content on social media gives people a reason to follow, like, comment, and eventually buy from you. How can you make sure your design attracts the right audience? Let’s take a look…

The digital world is constantly changing. With all the new social media platforms, those that have been around for years are evolving, and new ones are popping up every day.

Whether your business is B2B or B2C, it’s important to have an effective visual strategy on social media. Graphics—such as photos, images and infographics—take up a lot more space than quotes and texts on any social media newsfeed. So how can you leverage graphics to make sure your business stands out online?

Here’s how to improve your social media visual strategy.

Optimize Your Images For Different Platforms

In order to maintain a social media presence, it’s important to post regularly across a variety of platforms. Posts with images get more engagement than links and text, so keeping your visuals looking their best is critical to an effective social media strategy.

For the most part, each platform requires images of different dimensions. To make this easy, apps like Canva and Adobe Stock have a selection of social media templates formatted to the optimum size for each network. And for your own unique designs, it’s easy to create an original template using custom dimensions.

Make Your Branding Cohesive

Consistency is the key ingredient to brand recognition and success. Think Coca Cola’s vibrant red, and Nike’s “Just Do It.” These brands have all mastered consistent branding by using the same font, color or image in all of their designs.

You want to maintain consistency across all design elements and branded materials so that your target audience can clearly recognize who it’s coming from. Whatever graphics you create and share should essentially be an extension of the same brand they see on your website. Be sure to incorporate your brand’s colors and fonts into your designs and avoid anything content that doesn’t accurately reflect your brand.

Create Valuable Content

The key to successful social media marketing is value and variety. You want to post content that is both valuable to your audience, as well as easy for them to share with their friends. There are many different types of content that can be shared, so don’t restrict yourself to one or two templates and make sure everything you post adds value to your site and for users. You want more valuable content to gain wider reach across social media platforms, resulting in more potential traffic to your website!

Consider posting the following:

  • Industry tips
  • Event Posts
  • Infographics

Create Consistency

Using a consistent template for graphics is important, especially if you’re a brand that’s trying to create an image across all of your social media platforms. Because social gives designers a much smaller canvas to work with, overcrowding can happen fast. You want to avoid overcrowding because it hinders user experience and can make it difficult to get your message across. You can avoid this by:

  • Using large illustrations 
  • Limiting typeface to 2 fonts 
  • Sticking with 2-3 colors 
  • Utilizing white space to contrast the main bold, colorful element

More from Onimod Global 

It’s important to stay on top of your digital marketing strategy so you can stay ahead of the curve.

At Onimod Global, we offer high-end design and branding for your business. We know how to take your brand from good to great! We can help you create an amazing visual identity and marketing materials that will help you stand out from the crowd and make sure you’re seen by your target audience.

Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started.

How to Measure Social Media ROI

As one of the top digital marketing channels for businesses, social media is a critical component in your company’s success. Here’s how to engage your network, drive collaboration, stay up-to-date, and share best practices.

Every business should be able to calculate their social media return on investment. By tracking ROI, it shows the monetary value of your social media campaigns. You can double down by using marketing methods that work and avoid ones that dont. Social media is a crucial part to anyone’s marketing strategy if your goal is to drive brand awareness.

Here’s how you can measure your social media ROI and improve your content.

What is Social Media ROI?

When you’re looking to increase your social media ROI, it’s important to know how to calculate the value of your activities.

The calculation is simple: (return – investment made) / investment made X 100 = social media ROI.

If your ROI value is more than 0 percent, it means you’re making money from your campaigns. If it is anything below that, then you are losing money.

ROI calculation depends on your goals and objectives as an organization. Different organizations will have different objectives. There are many social media goals you can choose from. It all depends on your core objective, which could be:

  • New followers
  • Click-through rates
  • Conversions
  • Completed lead generation forms

Metrics Used to Measure Social Media ROI

Your social media strategy is the backbone of your business. Without it, you’re just flailing around in the dark, hoping that things work out.

And they won’t. It’s time to get a plan in place.

  • Engagement – This metric is measured by the level of people interacting with your content and brand. A recent study shows that over one third of executives that create content are using engagement as a way to measure their contents performance. Clicks, likes, shares and brand mentions are all part of tracking engagement for you social media channels.
  • Reach- This metric is measured on views and interactions with your company on social media. Reach can be harder to measure than engagement because it only factors how many people saw your post.
  • Leads – This metric is generated by social media, and it’s important to know which channels provide the most leads and what content drives those leads. The best way to achieve ROI with leads is by linking your campaigns to your activity.
  • Conversions – This metric uses UTM parameters on the links within your posts so you can track clicks by each campaign and platform.

When you have all four of these metrics implemented correctly, it will drive ROI to your business.

Best Way to Track ROI

Once you have your plan laid out and you know which targets you are hitting it is time to set up a system for tracking your ROI. There are so many different types of platforms on the market that do a variety of things for you. The simplest way to do this is by using Google Analytics and setting up goals and event tracking.

Google Analytics is a simple tool to use and their help page provides their users with a step-by-step guide on how to use their program. Most importantly, Onimod Global is a Google partner. Google Partners are online marketing companies, trusted and recognized for exceling with Google’s products.

As more customers use social media to browse, connect and purchase, marketers need to know how social media continuously evolves. No matter what your ROI percentage is, there is always room for improvement. Some last key things to remember are:

  • Understand your audience – make sure you know who is interacting with you and how you can provide them with content that will engage them.
  • Think outside the box – quality not quantity, take time to create interesting and engaging content for your audience.
  • Test and Optimize – fine tune your organic social posts by using new imagery, keywords and headlines.

Last Thoughts

At Onimod Global, our goal is to help you align your content marketing efforts to real business results. Our data-driven content strategies make it easy to understand your audience’s needs, where your competition is winning, and areas where you have an opportunity to lead your industry.

As a Chicago-based, in-house marketing team, we are your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills.

Have questions about creating your online presence and need help strategizing? Contact us here today.

How To Choose Content Marketing Topics

When choosing content topics, most digital marketers try to write about things they believe is relevant to their audience. While relevance is important, alone it’s not enough. Furthermore, some seemingly relevant content topics may not be a good fit for your brand. 

Effective content marketing grows only when you understand the competition at stake when trying to get the audience’s attention. One of the biggest questions you can ask yourself is, how do you determine topics that are a good fit but also have a positive impact on ROI?

Here are a couple tips on how to choose your content marketing topics effectively.

Find the content topic that your audience is most interested in

If you have two related topics in mind, write about the one that gets more average engagements on social media. While this may sound simple, its often times overlooked. A common problem most people run into is quickly sorting content or blog ideas to find the best topic out there. Evaluating topics with alongside of your social data can be a significantly easier step for analyzing content.

For example, if you’re writing about nutrition or fitness, you might want to critique different diets. In this search for the terms “Paleo” and “Vegan,” it’s easy to see that content about vegan eating is more popular.

“Vegan” has a much higher average level of engagement. So, writing about it can give me a competitive edge, making it easier to get my audience interested in my content, and extending its reach with more social shares. This search took less than a minute, making the Content Analyzer an efficient choice for maximum ROI.

Find topics with less competition

Just as it can be wise to opt for long-tail keywords with lower competition instead of core keywords with tons of competition, using content marketing topics that meet your business goals AND are less competitive is a great option for maximum impact.

Another option would be to pursue different types of content based on how saturated or competitive the content landscape is. If you are writing about a topic with high competition, here are a few tips:

  • Create higher production value content such as videos, courses, ebooks, or original research
  • Consider paid distribution, such as advertising on social media
  • Collaborate with influencers to increase the distribution power behind the content
  • Make sure you have a promotion plan in place that extends beyond the initial post-publication phase

Can the message be shared across multiple mediums?  

Social networks are where conversations take place on different topics. In most content areas, the conversation will gravitate toward one network over another. By comparing the performance of different topics through various networks, you can develop content that will appeal to target audiences on specific networks.

Content marketing takes a good balance of storytelling, educating, convincing and should include a call-to-action. Once you’ve landed on a strong topic, it’s equally important to ensure you’re able to create multi-purpose content out of it. You want to choose topics that you’re an expert on, but you don’t want it to be too niche. This may cause a shortage of material and of those actually interested in reading it. Not only that, but it might also be difficult to share that content across multiple mediums and platforms.

For example, mobile app development content performs better on Facebook and low code performs better on Twitter. If you want your content to reach people on Twitter, it would be a good idea to frame the piece around low code. You want to find the sweet spot between broad and niche. Ideally, you will find content pieces that can be featured in a number of ways. For example how-to content could be created as:

  • A YouTube video
  • An infographic
  • A blog post

You want to be able to then share these pieces of content across social platforms. Having flexible content ensures that all members of your audience will be able to find something they best relate to and be able to find it in multiple places. This also creates less work for you, as you can successfully reuse and share topics.

Final Thoughts 

Mapping out and choosing the right topics for content marketing takes strategic planning. Learning what content performs best among your audience takes time and experimenting. Continually measure and track your strategy and make changes when necessary. Choosing the right topics is essential to developing and driving an effective coverall content marketing strategy.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. If you’re looking for assistance with your content marketing or any other areas of digital marketing, contact us today!

How To Increase Your Online Visibility Through Social Media

Social media plays a vital role in today’s society. It can help you generate buzz around your products and your brand by having users share your content. But social networks are incredibly busy and filled with stimuli. With so much going on, how do you make sure that users will find your content throughout all this mess? Read on to find out more…

Social media is a great resource when it comes to increasing your online visibility. There are so many ways that an organization’s pages can be optimized in order to do so.

We’ll take a look at how you can bring a couple of strategies together to generate more searches for your business—and from this, achieve a greater online presence.

Does Social Media Posting Help With Online Visibility?

While social media cannot directly impact your rankings, you can create a more holistic approach to online marketing. However, social media activity can raise your company’s profile and increase the clicks on their website. What are you aiming to achieve by linking social media activity with online visibility? Here’s a couple things you can do to get started:

  • Getting clicks on your organization’s website
  • Having an increase in online searches for the company
  • Social shares for a wider post reach and increased audience
  • Sharing information to help analyze social engagement

All of the things above have one thing in common and that is that they all increase the possibilities for lead opportunities. The way you can achieve lead opportunities above is by having and creating quality content. Often times quality content gets overlooked, its truly one of the best ways you can leverage and boost your online presence.

Which Social Media Platforms Are the Best for SEO?

Which platforms do you currently use? Most social media platforms can help with online visibility. A lot of people have that mindset, but you should honestly be thinking about  using the platforms that will help you reach your target audience. Each social media platform works slightly differently when it comes to encouraging clicks and shares.

It goes without saying most brands have a Facebook, LinkedIn, Twitter, Instagram and Google My Business accounts. But many businesses also utilize Youtube, Tiktok and Pinterest. But which performs best? Facebook continues to be powerful all over the world. With more than 1.71 billion monthly users, the social media platform is ripe for SEO. Be attentive with your company page and find and nourish your best promoters on the platform. Facebook is a great lead generator, so always stay on brand and use targeted keywords in your posts. Make sure to cross-post videos you produce and publish on your YouTube account as well.

Although Meta owns both Facebook and Instagram, they perform differently for different organizations’ offerings.

Also, any social platform a company uses has to be “on brand” for them, otherwise it will defeat the purpose of boosting your SEO. At the end of the day, a great website should have all the key elements of an effective inbound marketing strategy:

  • An active blog.
  • Responsive design.
  • Intuitive navigation.
  • Effective conversion strategy with calls to action.

What Are the Best Ways to Optimize Social Media for Better Online Visibility?

How can you make the most of your brand’s social media platforms? Here are a couple of techniques that you can use to improve your websites online visibility. 

LinkedIn & Facebook

Most people breeze by “SEO-ing” their About us/Summary section. It’s one of the easiest ways to put the information you want out there for leads to easily access. Filling out as much as you can in the About section is a great start.

  • The “About” summary section gives you the capacity to use 2,600 characters (on LinkedIn, Facebook gives you 50,000!) to explain what you do. Use keywords that your clients are using to find your products and services.
  • Use keywords that describe your products and services in your headline.
  • The “Experience” section also gives you 2,000 characters to show case your expertise. Make sure you include a few paragraphs that talk about what your company provides from a product/services perspective.

How do You know if your Social Media Strategy is Improving SEO?

All social media platforms have some sort of analytics feature that you can use to measure the attention your socials are getting. You can also look into social media engagement tools, which you can download and use to generate tables and graphs. You can compare the social media and website stats to see the effect the former has on the latter. Lastly, you can see the organic changes in your Google Analytics account.

Last Thoughts

Social media is a crucial part of your marketing strategy. It can help you generate buzz around your products and your brand by having users share your content.

As trusted Google experts, our team is here to help with holistic digital marketing strategies including optimizing your Google Business Profile listing and ensuring you have the highest rank possible. Whether you’re looking for SEO tips, social media marketing ideas, or paid media strategies, our goal is to make your business more successful. Get a free audit and see how you can improve your digital presence with us here.

The Importance of Digital Marketing in 2022

Digital marketing is more important now than ever. You can utilize digital marketing to target specialized markets, allowing you to reach out to customers who may not have previously considered your company. But this industry is fast-growing, which also means ever changing and evolving. Where do you start if you want to develop a digital marketing strategy? Right here. 

As marketers think about building brands in the coming years post-COVID, how is digital marketing being leveraged to help companies bounce back? More importantly, how should you redefine your strategy for 2022?

According to a CISCO report, 90% of North Americans use the internet, and usage is expected to reach 92% by next year. Customers are now spending more time and resources on owned-media channels such as websites, mobile apps, and customer-service channels. There is also a noticeable increase in customer-conversion rates, with social and digital video channels driving the highest ROIs.

Having a digital marketing strategy in place allows you to reach millions of people cost-effectively. If your business doesn’t have a strategic digital marketing plan aligned with your business plan your business can suffer and you could lose out to competitors who are more digitally savvy.

Reasons To Use Digital Marketing

1. Reach a Specific Audience. 

With media like TV, billboards and radio, you are reaching out to a broad audience, and the chances of targeting a specific group of customers is low. Whereas in digital marketing, you can use the features of a marketing platform to specifically target an audience based on age, interests or behavior. 

Your chances of reaching the right audience are significantly higher, and you can pick and choose these metrics as your needs change. It also allows you to identify subgroups within your clientele. If you have more than one type of product, you can tailor a campaign to this more specific group of customers.

2. Access Metrics of your Digital Marketing Strategy ─ All in One Place.

Digital marketing metrics are the key performance indicators (KPIs) used to measure the success of a business’s marketing efforts online. The goal of using digital marketing metrics is to track and decipher the way consumers interact with your brand online through websites and social media platforms. While there are many benefits of using metrics, the main use of metrics are used to drive improvements and help businesses focus their people and resources on what’s important. Overall, metrics reflect and support the various strategies for all aspects of the organization, including marketing, competition, standards, or customer requirements and expectations. 

Metrics indicate the priorities of the company and provide a window on performance, ethos and ambition. This allows you to determine your return on investment. You know exactly how profitable your digital marketing campaign was, as you can see the results of each aspect of your efforts.

3. Becoming Visible Within the Industry.

Some of the largest corporations have millions of dollars to spend on traditional advertising. If you don’t have that kind of ammunition, digital strategies allow you to outrank big corporations on a smaller budget. 

Here’s what visibility in business can do for you:

  • Helps you get exposure to a larger audience.
  • Build your brand awareness, so that people know who you are and how you help. 
  • Establishes your credibility and expertise.
  • Allows you to reach and sign more ideal clients.
  • Connects you to opportunities you wouldn’t have otherwise. 

Search Engine Optimization

SEO is made up of multiple elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. 

It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field. More traffic means more potential clients becoming aware of your brand and services.

SEO is composed of three parts:

  • On-page SEO focuses on the content on your website’s pages. You can research keywords that resonate with your buyer persona or keywords that potential clients might ask. The task is to create quality content when answering those questions, so your pages rank higher.
  • Off-page SEO relates to all activity that happens away from your website. It involves external optimization practices that happen away from your site rather than on it. The main technique used for off-page SEO is backlink building since quality backlinks to your site from external sites tell search engines that your site is valuable and high-quality which helps to build authority.
  • Technical SEO is the back end of your website. Things like coding, image compression and cascading style sheets, also known as CSS. These are important aspects of your website that determine how quickly your pages load. Search engines like Google use it as an important ranking factor.

Social Media Marketing

Social media networks are open to all, giving businesses a chance to follow their consumers’ activities or potential buyers. This helps marketers become more informed about their target audience, likes, dislikes, and interests so that they can create a better marketing strategy to attract customers. The opportunities are endless when it comes to social media marketing. A big plus in  using this type of marketing tool is that most of the basic services are free. 

The end goal is to create more traffic and generate leads for your business. The social media channels you can use for this purpose are:

  • Facebook.
  • Twitter.
  • LinkedIn.
  • Instagram.
  • Snapchat.
  • YouTube.
  • TikTok
  • Pinterest

In an increasingly connected world, your approach to marketing must be just as integrated.

Last Thoughts

In this day and age where just about everyone is connected to the internet, it is crucial for any business to have a strong online presence. As we continue to move forward within the digital age, younger generations are likely to be centered on using the internet to access different services. Having a strong digital marketing strategy is a must if you want to succeed in the increasingly competitive industries across the globe.

Could your digital marketing strategy use a boost? Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.  

Have questions about creating your online presence and need help strategizing? Contact us here today.