Tag Archive for: Digital Marketing

What is Social Selling?

In 2023 cold calls simply don’t cut it anymore. As the digital landscape evolves, businesses are turning to social media to reach and engage with new customers. And while social selling has been around for a few years now, many organizations are missing out on this new marketing strategy. 

With more consumers turning to the internet to find products and information, businesses that are not utilizing social selling are missing out on valuable opportunities. In this blog, we’ll explore the importance of social selling in today’s business environment and provide practical steps for implementing a successful strategy.

Get ready to level up your marketing strategy and tap into the power of social media.

What is Social Selling?

Increasingly, the opinions of our social network and other consumers factor into our buying decisions.  Research shows Millennials and Gen Zers are 4.1x more likely to say that user-generated content (e.g., product reviews, photos, or testimonials from other customers) is important when they’re considering a purchase. In this era of hyper-connected customers, social selling takes on a new prominence.

Social selling involves utilizing digital platforms to reach potential customers and establish connections. This method is a crucial tool for sales professionals seeking new leads and connections with relevant individuals.

A report conducted by LinkedIn’s “Global State of Sales 2022”, estimated one-third of sellers have successfully closed deals worth over $500,000 without physical interaction with the buyer. Additionally, 89% of customers are more likely to consider a brand if the seller demonstrates a change in their approach.

So how do you become a social seller? If your business and sales employees are already using social media, their best bet is to leverage those networks as sales channels.

Choose Your Network

When it comes to social selling, not all social networks are equal. Different social networks have different strengths and weaknesses, and what works for one business may not be effective for another. To maximize your results, it’s essential to understand the unique features and demographics of each social network and tailor your approach accordingly.

For instance, if your business operates in the B2B space, LinkedIn may be the most effective platform for making connections with other businesses. On the other hand, if you want to find and follow people in your industry, Twitter may be a better option. It’s important to look at engagement rates and determine where your target audience is active to make informed decisions about which social networks to use. By doing so, you’ll be able to reach the right people and achieve your business goals more effectively.

Make a Target List & Know Your Audience

Knowing your target audience is key to successful social selling. To get the most out of your efforts, it’s important to have a clear understanding of the companies or individuals you want to connect with. Creating a list of these target prospects can help you focus your efforts and ensure that you’re spending your time and resources on the right people.

When creating your target list, consider factors such as industry, job title, location, and size of the company. Having a clear understanding of your ideal customer profile will allow you to craft a messaging strategy. This will resonate with your target audience and help you build meaningful relationships. By taking the time to identify and understand your target audience, you’ll be able to maximize the return on investment of your social selling efforts and achieve your business goals more effectively.

Post Relevant Content and Be Consistent

Content is a crucial component of any social selling strategy. By finding and sharing relevant and interesting content with your target audience, you can position yourself as a trusted resource and establish credibility with your prospects. This content doesn’t have to be directly related to your company or products, but it should be relevant and of interest to your target audience.

Sharing media articles, podcasts, webinars, and other resources can help you demonstrate your expertise and provide value to the right people. By doing so, you’ll be able to build trust, establish relationships, and create opportunities for engagement and sales. Remember, the goal of social selling is to provide value and help your prospects, not to push products or services. By focusing on adding value, you’ll be able to achieve better results with your social selling efforts.

Implement Social Listening Tactics

Social listening is a valuable tool for businesses looking to stay informed about what’s happening in their industry. By implementing social listening, you can see what customers are saying and keep an eye on your competitors. This can help you stay ahead of any emerging trends. It can also help you resolve issues in a timely manner. Staying informed and engaging with your audience will allow you to build stronger relationships. Eventually it will lead to better results with your social selling efforts.

Final Thoughts

Social media continues to play a significant role in the sales process and companies need to stay up-to-date with the latest trends in order to succeed.  With the right marketing strategy (and agency) in place,  you can help drive growth and increase revenue.

At Onimod Global, we are dedicated to helping businesses achieve success with their modern marketing strategies. Whether you need help identifying and targeting your ideal audience or creating valuable content to engage with potential clients, our team has the expertise and experience to help you reach your goals.

Contact us today to learn more about how we can help with your 2023 digital marketing marketing strategy.

What is the Future of Financial Advising?

The financial advising industry is undergoing a major transformation as technology continues to advance. 

People say that Artificial Intelligence (AI) is the foundation of future business. But does it fit financial services? Does it support financial services’ business models of the future?

One of the most significant changes has been the rise of robo-advisors. These digital platforms use algorithms to provide automated investment advice and portfolio management. But the human touch must remain prevalent to reach the best results.

In this blog post, we will explore the future of financial advising and robo-advisors, including how they are changing the way we invest, the benefits and drawbacks of using them, and what we can expect from the industry in the coming years.

The Robo-Advisor Debate

There is ongoing debate about the future of financial advising and how it will evolve in the coming years. Some experts predict that technology will play a larger role in financial advising, with the use of robo-advisors and other digital tools becoming more prevalent. At the same time, there is also expected to be a continued demand for human financial advisors who can provide personalized advice and support to clients.

Client trust is the most important metric for financial firms, especially in today’s volatile market. While robo-advisors excel at gathering data, savvy financial advisors need to be at the helm. And considering how ubiquitous money is in our everyday lives, that data should be coming from every direction.

Everything from customers’ hobbies to their social circles, favorite foods, and even health routines are factors in providing investment advice. A cross-platform approach that combines contextual data, public data, and proprietary analysis is key, and if your firm isn’t already investing in this type of technology, you’re behind the curve.

With so many options out there today, it’s easy for clients to get lost in all the noise. But when it comes down to it? They just want you to care about them as much as people.

The Hybrid Model 

We know that the future of financial advising is going to be shaped by a mix of tech innovation and human advisors.

One trend that has already begun to emerge is the use of hybrid models, which combine the use of technology with the services of a human financial advisor. In these models, clients may have access to digital tools and resources for managing their finances, but can also work with a human advisor for more complex financial planning and decision-making.

Obtaining customers’ trust and loyalty requires more than just a digital and automated approach. Interestingly, customers seem to crave a human touch and believe in higher added value in portfolios where financial services providers offer a combination of digital and traditional services. Simply put, full automation does not lead to more customer loyalty and trust towards financial services providers.

Moreover, customers understand the value of data and are willing to share it to receive benefits in return. For instance, 38 percent of all customers⁠—­against 46 percent of Generation Y customers⁠—would use digital platforms to take investment advice, while 78 percent of customers are open to receiving automated support about investment advice.

Investing in AI systems does not mean relying on them completely, there is always a need for the human touch as well.

Last Thoughts

Ultimately, robo-advisors have their limitations. The emergence of robo-advisors, in conjunction with demographic changes, suggest that this industry will be going through some significant changes over the next few years. Those firms that are able to adapt quickly to changes stand to make the most gains, while those that fail to do so risk being driven out of business or forced to undergo a major restructuring.

Digital innovation within the financial service industry is inevitable, companies must focus on digitally enabling their workforce, not just automating self-service. AI’s place in the enterprise is increasingly significant and useful, but it will never be capable of replacing the value of the human touch.

At Onimod Global, we specialize in digital marketing for financial firms. From content creation, webinar marketing, SEO and much more, we understand the need to keep up with technology trends in the digital marketing space. In fact, our President and CEO, Aaron Domino, recently gave a presentation in downtown Denver, CO about financial advisor trends and how they can affect your financial firm’s outlook.

If you’re interested in learning more about the future of digital marketing in the financial industry, contact us here.

How To Amplify Your Digital Marketing Reach in 2023

Digital marketing trends are constantly evolving, and it can be tricky to stay relevant. Learn how to establish, expand and strengthen your digital brand presence here. 

Digital marketing draws its power from a solid understanding of what motivates your customers. The messages, content and offers you send from your company need to reflect this understanding. And if you ignore the fundamental motivations of your customers, it could cost you.

Continue reading here to see how you can amplify your marketing efforts this year.

Conversational Marketing

If you’re still directing people to lead capture forms and waiting for a response, you’re missing out on conversational marketing.

Instead of directing people to lead capture forms and waiting for a response, conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website.

This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), allowing customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.

Interactive Content

Today’s audience wants content that demands attention. Interactive content creates an experience that makes the reader feel like they are part of the process, rather than just sitting on the outside looking in. Marketers are developing dynamic, experiences that encourage active engagement from their target audience with content such as:

  • Interactive infographics
  • Quizzes
  • Games
  • Calculators
  • Contests
  • Interactive maps
  • Interactive videos

VR Based Tools and Apps

Virtual reality (VR) marketing has become more and more popular over time.

With the rise of digital shopping, shoppers increasingly want to be able to try on clothing or preview items before they buy them. In 2021, Meta (formerly Facebook) unveiled metaverse. This fast-tracked the need for marketers to implement hybrid and mixed-reality experiences into their marketing mix. Virtual reality (VR) marketing allows brands to promote their products or services using VR technology to create a simulated but realistic experience.

While many brands have successfully used augmented reality (AR) tactics to attract customers, like Target’s (AR) app, few have designed a completely immersive virtual reality experience that would require a VR headset. Virtual try-ons and branded Instagram filters will continue to have an impact on 2023’s marketing landscape, but expect to see even more innovative VR marketing tactics take center stage this year.

AI for Trendspotting

Artificial intelligence (AI) is poised to make a huge impact in many industries within the next few years.

Marketing professionals are now leveraging AI methods such as data models, algorithms, and machine learning to better understand their target audience. This data can help marketers optimize spending, customize and target content, and personalize their customer experience. It is estimated that three-quarters of marketers fail to use behavioral data for online ad targeting. New technology is working to make this data more accessible and affordable for small businesses.

Final Thoughts

With the world becoming more and more connected (and younger generations relying heavily on the internet to access services), it’s important to have an online presence. And although it’s no secret that digital marketing is a must-have for any business, there is no one-size-fits-all technique. You have to be willing to examine your business and do lots of testing to find out what gives you the highest ROI.

If you need assistance expanding your digital marketing reach, Onimod Global and our team of digital marketing experts can help. As a Chicago-based, in-house marketing team, we are your partner specialists for all your marketing needs.

We excel in customer service and will teach you the most relevant and up-to-date digital marketing trends. From social media and content creation to SEO and paid search, you will have the tools to ensure your business succeeds online.

Are you ready to amplify your digital marketing strategy? Contact us here today.

How To Find YOUR Ideal SEO Company

Search engine optimization (SEO) can seem like a daunting task. It’s easy to feel overwhelmed by the sheer number of different factors that go into your strategy. This is one of the reasons why most businesses turn to an outsourced SEO agency. With thousands of agencies to choose from, it can be difficult to find a qualified and reliable one suited to your unique business needs. 

Define Your Goals

Defining your goals and intentions is the first step in finding a company that matches what you’re looking for. This should be more than just trying to get more organic traffic or rank for specific keywords. Establish exactly what you want to accomplish with SEO, whether that be to boost revenue or get more downloads or signups. No matter which company you chose, make sure you’re clear on the type of results you’re looking for and what services you need.

Factor Strategy Into Your Search

If you’ve ever searched the web, you’ve probably noticed that some sites rank higher than others. This is mainly due to search engines using algorithms to determine sites and their rankings. Algorithms factor things like how often people link to your site, how many times your site has been viewed, and how long it’s been around.

Unfortunately, there is no magic trick that will make your website rank higher in search results. You can’t just add keywords or change the color of your text and expect to see a boost in traffic. SEO is a process that takes time and effort. You need to build up your brand identity on social media platforms, write articles for websites with high authority and most importantly optimize the content on your website for SEO purposes.

Avoid Google Lists

Searching for the best SEO companies is a lot like searching for the best restaurants in your area. Most people will just look up top restaurant lists, but that isn’t always a good sign for a restaurant to have outstanding organic rankings themselves. If the restaurant has the time to constantly work on their own rankings, it may be because they aren’t doing that for others.

The best restaurants typically have a list of long-term clients who have and will refer other people to the same service. It’s also important to remember that lists such as those are generally not impartial. Many of the lists are pay-to-play. The websites that post the lists require payment from companies that they feature on them. The more they pay, the higher on the list they will be. That’s why using word-of-mouth advertising may be the best way to find a qualified and trustworthy SEO company.

Knowledgeable Employees

When you’re interviewing a company, it’s always great to speak with the CEO. But if you’re looking for an SEO agency, there’s a better way to evaluate what they can do for you. You want to go straight to the source. Speak with the team who is going to be doing the work for you. They’ll be able to give a more realistic view of how expert the team is and how they’ll actually interact with your business.

The CEO will undoubtedly be the most persuasive person in the company—after all, they’re trying to make your their client. It’s important to remember that they aren’t necessarily going to be doing the actual work on your account. If the team members seem knowledgeable about SEO and are able to answer your digital marketing questions, then this could be a good fit for your business!

How Onimod Global Can Help

Your business is unique, and so is your SEO strategy. That’s why we take the time to get to know you and your goals before we start working on your campaign. At Onimod Global, we understand how important it is to work with companies that have a clear idea of what they want from their digital marketing efforts.

We’re experts in organic search engine optimization, which means we focus on increasing your business’ visibility on Google and other major search engines through natural rankings. We’re also trusted Google Partners, which means we can help you take advantage of Google’s newest features and products.

We help our clients achieve long-term success through strategic planning for campaigns that deliver real results over time—not just instant gratification.

Take a look at how we’ve helped other companies, and learn more about what we can do for you!

SEO Tips to Drive Web Traffic

The first step in any successful inbound strategy is to attract strangers to visit your site. But putting it into practice can be tricky. 

If you don’t take time to get this right early on, then everything else in your marketing strategy can fall apart. Looking to drive more website traffic to your homepage? Here are a couple tips to help get you started.

Optimize Your Website for “Searchers.”

When it comes to SEO, you might think that you’re supposed to optimize your site for search engines. And while optimizing for search engines can be a great way to get more traffic, it’s not the only way.

If you really want to optimize your content for searchers, you need to focus on how they’re going to interact with it. When you create a website that can answer questions and solve problems for them, it will be much more valuable than a site that just shows up in search results.

So when you’re creating a new website or updating an old one, don’t just think about what people will find when they search for something. Think about what they need help with when they arrive on your site.

Emphasize on Keywords

Keywords are like bridges that search engines use to connect the searcher with your content. But if you want those bridges to get traffic, your content has to be interesting enough for them to want to visit your site. When it comes to keyword research, it’s important that you know who your personas are. That way you can create content that addresses their specific needs and problems.

Utilize User-Friendly Websites

Cognitive fluency is the idea that we tend to like people and things that are familiar or similar to things we already know. It helps explain why we like our friends and family so much more than strangers. It explains why every time we see a new car on the road its design seems so familiar; and it explains why websites that attract more traffic tend to have a similar look and feel as other popular sites.

So what does this mean for your website? Well, if you want viewers to trust you or find your services valuable, then it’s important that they see something familiar when they visit your site. But how do you get there?

One easy way is to simply ask your current customers what they’d expect to see on a website like yours. You can ask them about the design or style choices they’d like to see. If your website doesn’t match their descriptions, it might be time to look into additional website optimization strategies.

Utilize Blog Posts

Blog posts are an essential part of your marketing strategy. You can use your blog posts to show that you have expertise in the area, that you understand their problems, and that you have solutions for them. When they visit your site, they’ll see that you’re not just some faceless corporation—you’re a person who cares about what they need and who wants to help them succeed.

If you want to attract visitors to drive sustained traffic to your side, then you need to keep blogging consistently. Blogging on a regular basis gives search engines a reason to crawl your website on a regular basis – again, giving you more opportunities for those search engines to discover and index your pages.

Final Thoughts

If you’re looking to revamp your SEO efforts, you’ll need the right digital marketing strategy.

At Onimod Global, we offer digital marketing strategies that will take your content creation efforts to the next level. Whether you’re a small business or global enterprise, we’ll work with you to make sure your brand represents who you are as a company and where you want to go next. Contact us today to get started!

Best Practices for Great Landing Pages

What makes a landing page great? The primary goal of a landing page is to nurture customers who aren’t ready to buy – yet. And show them how your company can provide them value in that area of curiosity. Great landing pages are essential to any business because they help drive sales to your product and services as well as boost customer experience.

Let’s take a look at how you can implement Onimod Global’s tips to make a great landing page.

Crafting Good Headlines

A headline is one of the first things that a user will see when they click on a landing page. With this in mind, it’s important to write headlines that sell. Here’s are a few tips on how to create a compelling headline for your website:

1. Don’t be ambiguous. Your headline should sum up the content of your video in an engaging, concise and eye-catching way.

2. Make sure it conveys the benefits of your offer. This will make users more likely to stay on the page and act on the call to action.

3. Keep in mind that an optimized page title can also help you rank better in the search engines. Having an indexed landing page on your site that is keyword optimized raises its visibility for that particular query.

4. Finally, make sure your headline for your landing page matches the headline of your email, ad, SEO copy, etc. for a seamless user experience

Having Separate Landing Pages For Different Campaigns

Message matching is an important part of a great user experience.  Message matching is defined as, matching the heading of your landing page with the headline of the ad or piece of marketing your visitor clicked. This is especially crucial if you’re a B2C company.

Most B2C’s create and distribute a large amount of content across many different categories and product types, simply sending users to your homepage or a different product page from your promotional pages won’t allow that message to match up properly.

Be Mindful of the Images You Choose

Hubspot estimates that 65% of people retain information paired with relevant images compared to 10% of people who only hear that same information. Because of this, you want to make sure that your images are inspiring, original and eye-catching, but most importantly you want to make sure they inspire your visitors to action.

A concise, educational video can also boost conversion rates if you’d prefer to go that route. But be mindful of the images you choose. Your images should always help you earn conversions, not distract your visitors. 

Implementing Engaging CTA’s

Your call-to-action (CTA) button is the most important part of your landing page because it’s the way that new leads are created in your system. Without this button, you don’t get potential new customers, and the rest of the copy and images on your page lose their importance. Great CTAs can increase your conversion rates, see some of our following tips below:

  1. Having a convincing CTA button. Avoid using terms like “submit”, “get started”, and use terms like “Get my free trial”, or “Send me the eBook”.
  2. Your CTA button should contrast the surrounding elements on your landing page in order to draw attention.

Final Thoughts

Design and digital marketing go hand in hand. Without the two it can be hard to have your campaigns stand out in order to drive engagement and new leads. At Onimod Global, we can help you craft a strategic digital marketing plan to meet your company’s needs.

Whether you need help with your web design and landing pages or your social media strategy, we are your one-stop-shop for all things digital marketing. For more information on our services, reach out to us today!

Customer Loyalty Tips To Drive Engagement

In the business world, customer loyalty plays a big role in your marketing strategy. Whether it be more trusted customer reviews on your site, or user-generated content produced by loyal customers, it is also clear that customer loyalty is important to driving you to the top of search page results. Here’s how.

In an era where disruptive marketing and customer-centric approach drives businesses, creating brand loyalty is crucial for your company’s success and profits. In fact, according to Yotpo, 36.5% of shoppers said they would spend more on products if they’re loyal to a brand.

Onimod Global’s Digital Marketing specialists are here to break down the top tips on maintaining loyal customers, so you can have some great success stories online! Here’s what you need to know.

Social Loyalty

Social media is an integral part of any marketing strategy—and it can be a powerful tool for your business. People are more likely to share information about your business with their friends and followers on sites like Facebook, Pinterest, Twitter, LinkedIn, and Instagram. By creating content that people want to share, your brand can benefit from viral marketing campaigns that drive traffic back to your site. #WinWin

Forever Loyal

Loyal customers will support your business no matter what. These are the people who go out of their way to shop at your store. Regardless if a competitor down the street is offering them a better deal or more convenient location. To get loyal customers, you need to provide stellar customer service, excellent products, and competitive pricing. A great example of forever loyal customers is Target. They price match their competitors and have lenient return policies.

Loyalty Economics

A company’s loyalty and retention efforts will be more successful if they’re improving customer experiences instead of acquiring new customers. If you want to avoid costly marketing efforts that don’t bring in much profit, consider ways in which you can improve the experience of current customers rather than solely focusing on new lead generation.

Loyalty Database

Data is an essential resource for any business, especially those looking to grow. Data regarding repeat customers is even more essential to promoting growth and prosperity.  Once you’re able to gain information about current loyal customers, you can locate new ones much easier. This cuts out a lot of wasted marketing budget on advertising.

Determining Improvements

Running a business can be tricky, and even if you have good customer satisfaction ratings there’s always room for improvement. This issue points back to your loyalty database and what insights it can provide to your business. By going back over the numbers you can begin to paint a much clearer picture for both current and potential customers about your business and why it’s the right choice for them to purchase goods and services from.

How Onimod Global Can Help

Understanding your customers is critical if you want them to engage with your brand and if you want to keep them. Create a trustful and sincere relationship with your users, provide them with the tools they need to be involved and express themselves, focus on their satisfaction with a seamless experience. Your users will be here to stay.

As a business owner, you want to be where your customers are. Onimod Global is a full-service digital agency, and we’re looking forward to helping your business reach its full digital potential.

Interested in growing your digital presence for your company? Reach out to us today to get started here!

Marketing Trends to Jump on in 2023

2022 has been the year of ground-breaking innovation with new and exciting developments in the digital world that impacted the way we communicate with our audience. With the year quickly coming to a close, it’s time to look ahead to see what trends will impact your marketing strategy for years to come.

Today, businesses have an abundance of options to consider when it comes to marketing online. With the wealth of new and innovative digital marketing initiatives available, it can be hard to know where to start.

One thing is for sure: building an effective marketing strategy early for your business is the key to success. Here are our top trends to follow as we say farewell to ’22.

Video Marketing

Video marketing is widely recognized as the future of marketing activity. Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Photo and video posts also generate more engagement than those using just text.

Incorporating video into your strategy cannot be an afterthought for any organization. It provides a huge opportunity to connect to a wider audience and build trust. It helps give customers a better understanding and feel for your brand and humanizes it.

There are many ways you can use video marketing, including:

– Showcasing products or services
– Explaining how things work
– Demonstrating how to use your product or service
– Telling stories about your company’s history

Social Media Content

Social media marketing is nothing new – but it truly is a great way to build your brand and connect with customers. It’s also an opportunity to market your products and services while creating a personal connection. However, social media has changed how we interact with brands. It’s important to keep in mind that the hard sell isn’t necessarily the best way to develop an audience on social media.

Instead, you should approach social media content with a story-driven approach that attracts customers and increases engagement across the most popular social media channels in 2022/2023.

Social media is also another space where you need to think about your video and visual content. High-quality images must be part of your strategy, especially across LinkedIn and Instagram. In order to stand out amongst competitors, you must optimize every element of your social media strategy.

You can’t simply schedule occasional posts or share things when you feel like it. You need to build a solid schedule that is just as well-designed and thought out as other aspects of your digital marketing strategy. Furthermore, a well-planned out strategy is easier to manage and deliver than ad-hoc posting.

Utilizing Data

In 2022, the most successful businesses were those who invested in data, analytics and technology experts.

Data is one of the most powerful and valuable assets any company has and making the most of it is vital to inform an effective marketing strategy. Having data, analytics and technology experts sit in-house is a smart move because you understand your consumer better. It also gives you a better platform to think about what your marketing and communications to consumers should look like.

Furthermore, harnessing the power of your data helps to paint a better picture of your customers and their behavior. This allows you to tailor your digital marketing initiatives more directly.

Personalization

Personalization is the driving force behind all future marketing trends. The days of blasting the same message at everyone are well and truly over. Personalization delivers higher levels of engagement, sparks conversation and attracts new customers.

A great example of personalization is the much-loved #SpotifyWrapped feature that generates a buzz every year. To achieve personalization in your marketing campaigns, you need to make the most of your data and analysis and recognize the value of design. Personalized campaigns must reflect your consistent branding and design, which also goes for your advertising too.

Dominate Your Digital Marketing with Onimod Global

With the end of the year around the corner, now is the perfect time to implement some of our marketing tips for success in the new year.  Onimod Global, has over 13 years of experience and expertise when it comes to all things digital marketing and advertising.

From content creation and press releases, to innovative SEO strategies and automation & analytics, we provide an array of services that can help ease the load off overwhelmed and overburdened marketing departments, especially in medium to large companies where the flow of different tasks is continuous.

Need help applying the latest marketing trends to your 2023 strategy? Contact us here today.

Essential B2B Marketing Tips to Grow Your Business

As the world increasingly becomes digital, so too does the landscape of marketing. Would you like to know how to market your business to other businesses? If yes, then you’ve come to the right place.

When people think of B2B marketing strategies, they probably think about direct and outbound marketing techniques.

However, you may wonder which ones are essential for success in today’s hyper-competitive environment. In this article, we will explore fundamental B2B marketing strategies that will not only help your business keep up, but help you get ahead.

Here’s what you need to know.

What Is B2B Marketing?

B2B marketing is a process that involves creating, distributing and promoting products and services to other businesses. It refers to an interaction between two companies rather than an individual. It can be used as a noun (“We have a great B2B strategy”) or as an adjective (“Our sales team is doing great work with their new B2B client base”).

As opposed to consumer marketing, which focuses on communicating with consumers and providing information about products that they might want to buy, B2B marketing focuses on communicating with the people who are responsible for buying the products—typically c-suite or director-level professionals at other companies.

Therefore, B2B marketing is different from other kinds of marketing. One key difference when businesses buy from other businesses is how there is often a longer sales cycle. Buyers are looking for solutions that solve complex challenges related to their businesses. So effective B2B marketing is challenged with providing relevant, helpful and persuasive content that attracts the attention of buyers at all stages of possible interest.

Here are some marketing strategies you can implement to help your business to get ahead of the competition.

Research

We know that research is an important component of any modern marketing effort.

It gives you valuable baselines for measuring your results, and it helps you make more informed decisions. Research also lets you know your clients better—which puts you in a position to serve them better. Market research gives you insight into how your processes are performing. You’ll know which aspects of your businesses are performing most successfully and develop a better understanding of which services you should offer.

For example, if the company’s market research determines that their consumers are more likely to use Facebook than Twitter, they can then target their advertisements to one platform instead of another. Or, if they determine that their target market is value-sensitive rather than price-sensitive, they can work on improving the product rather than reducing their prices.

Specialization Strategy

If you’re looking to grow your business, one of the most important things you can do is specialize in a niche and target it with laser-like precision. You need to be able to show your customers that you have a unique selling point, and that’s what specialization does for you. It lets you become an expert in a particular area, and it can help your business stand out from the crowd.

Specialization makes all of your marketing efforts easier, because it tends to define exactly what you do and immediately distinguish you from the competition.

High Performing Website

Your website is one of your most crucial assets. It is much more than a digital billboard or brochure, as some businesses believed in the past. A successful website is the hub of a businesses online presence and an information-rich projection of its expertise into the marketplace.

Your website is a critical tool for building visibility. Potential clients search online to find service providers, and they need to be able to find your firm’s website in order for you to have a chance at winning their business. Plus, your website enables you to demonstrate your firm’s expertise and become well-known throughout the marketplace.

Your website can also help you attract new customers by providing them with information about your products and services, allowing them to make informed decisions about whether they want to do business with you or not. In addition, it allows you to build trust with potential customers by sharing information about your company culture and values, along with testimonials from previous clients who have had positive experiences working together on projects or assignments.

Search Engine Optimization

SEO is the process by which you can improve the position of a page in search engine results by tweaking on-page and off-page factors. This is done to maximize search engine traffic and make sure your page appears on the first page of results.

There are a few ways to do this:

  • Optimize pages until they appear on the 1st page of search results
  • Claim special features like local search maps or search snippets
  • Get links into other high-traffic content

Final Thoughts

When it comes to B2B marketing, the opportunities are endless. At Onimod Global, we have endless experience and expertise when it comes to all things SEO, Website development and most importantly, helping you craft your B2B marketing strategy for the years to come.

We know what works and what doesn’t, so trust us when we say that you should consider investing into your digital marketing strategies now before they become obsolete.

Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

The Ultimate Guide To Avoiding The Biggest Social Media Mistakes

There are many times when we ignore new features on social media platforms. However, if your content is not reaching or engaging users like you want or expect, there’s probably a specific reason for it. 

Social media is constantly evolving, as such we need to keep up with it. Keep reading to see our list of mistakes to avoid on social media.

Sharing low-quality content

While Instagram may be more than a photo-sharing app, visuals are still king. If you want to succeed on the platform, you need to produce high-quality content.

Just look at Twitter: Although you can upload images and videos, it is a text-based app. From threads to retweets, the main feed is designed to prioritize written content.

The same is true for Instagram. Visuals are everywhere on the platform and if yours is not up to par, you will struggle to retain your audience’s attention.

Ignoring new features

Instagram is constantly evolving. Just this year, it’s rolled out new features like the Creators Marketplace, supervision tools for teens, pinned posts, Reels up to 90 seconds—and that’s just to name a few.

As Instagram continues to roll out new features, it prioritizes accounts that use them. For instance, when Reels first launched, the algorithm would prioritize accounts that used them—earning them more reach and impressions—than those who posted videos on the feed.

With this in mind, it’s important that businesses stay updated on the latest features coming out and how they will impact the platform’s algorithm. While a smaller change like a new button on the Shop tab may not affect your day-to-day business strategy, a new bigger change may warrant a strategy review.

Lacking Cohesive Graphic Design

When it comes to social media, your brand’s visual communication is just as important as the content you share. Design choices can vary depending on what kind of business you have. For example, if you are a finance firm, you might want to stray away from a bright color pallet and opt for something neutral.

When users are scrolling, you want to make your graphics eye-catching, but clear and easy to read. When you have limited time to get your message across, you want to make it count. Many marketers go with Sans- Serif fonts because they’re modern, simplistic and good for digital screens.

The same rule applies for images. If your image file is too small and has to stretch, this usually results in pixilation and poor quality. This can make your brand look unprofessional and are rarely shared by other users. Make sure the images you post to your pages are high-resolution and are the right dimension for the platform.

Content Lacking Engagement

Social media marketing can be a great way to reach new customers, but not all social media marketing campaigns are created equal. If you want to convert your followers into paying customers, you need to make sure that they’re engaged by the content you share.

Try posting engaging content and include a compelling call-to-action. Oftentimes, call to actions are a key point that many people miss. If you want your followers to share a post, then ask them to do so. If you want them to click on a link, then tell them to “click here.”

Social Media Marketing with Onimod Global 

Let’s face it: creating content for your brand can be hard if you don’t have the right tools in hand. It takes time and effort, and the results aren’t always what you’re hoping for.

But when you take the time to plan, create and customize your graphics to suit your brand and preferred social platforms, the results are worth it. Sometimes, outsourcing these efforts can make a world of difference. At Onimod Global, we’re experts in social media, digital marketing and graphic design.

We offer high-end design and branding for your business, as well as the ability to boost social reach, engagement and conversions. Ready to bring your social media marketing to the next level? Contact us today!