Want to create your best SEO content this year? Try these four data-driven content strategies to get more traffic and leads.
There have never been more new and exciting opportunities to master your content and reach a wider audience than right now.
An SEO content strategy isn’t just a document with instructions and requirements. The best SEO strategies come from an in-depth conversation, whether it’s between a writer and an editor, or a marketing team and the people who actually write the content. In order to create a strategy, you’ll need access to how your content is performing. If you want to scale SEO, you need to prioritize it.
In this post, we’ll discuss how to make SEO a priority in your content strategy, and how this impacts scaling SEO.
Tip 1: Include SEO as part of the writing process
Incorporating SEO into the writing process is a great way to ensure that your content is optimized as it’s being created. If this doesn’t happen, there’s a chance that optimizations will be made after the content has been completed. This leaves out the opportunity for writers to include relevant keywords that have search volume while they are crafting the piece.
Tip 2: Provide Keyword searches for content topics
Keyword research is a crucial part of the content creation process. This is an opportunity to provide writers with relevant keywords so they can write holistic SEO copy. It allows them to pick and choose the keywords they want to write about to ensure content is in line with SEO strategy.
This can also prevent keywords from product pages from being the focus keyword of the copy. This is done to prevent two or more pages from competing for the same keyword in Google’s search engine results. Finally, it ensures relevant keywords with search volume and user intent are used.
Tip 3: Provide Keyword research for omnichannel campaigns
When you’re creating omni channel campaigns, it can be a challenge to find relevant keywords with any search volume. It’s important to ensure that your keyword research is accurate, because if the keywords you use aren’t relevant, then your campaign will not perform well on search engines. Here are some tips for finding the right keywords:
1. Try to include additional longer-form content with keywords that address users’ pain points and that have search volume. For example, instead of writing “Find out where we deliver in San Francisco,” write “Find out where we deliver in San Francisco, California!”
2. We recommend internally linking these assets into the campaign content to overcome organizational created language. For example, if the user searches “find out where we deliver in San Francisco, California!” and clicks on your ad, you can provide a link directly to your landing page with more information about delivery in San Francisco so it won’t feel like an interruption when they click through from Google Search Ads (GSA).
3. Map out your content by topics and keywords in a spreadsheet so that you can better internally link your content to the user’s journey
Tip 4: Content and keywords should be aligned
Keywords are important—they help Google and users find your site, after all—and they should be considered throughout the entire lifecycle of a buyer, from when they first start searching for information about your product to when they actually make that purchase.
If you’re not careful, you could end up with a disconnect between your keyword intent and the copy on your site. This can confuse both Google and your users, which means fewer people will see and click on your content.
To avoid this issue, make sure there is no disconnect between the keywords associated with copy and different stages of the buyer’s journey. Don’t confuse your users and Google!
SEO is a must for anyone who wants to scale their content marketing and create a profitable business model. If you want to learn more about SEO from someone you can trust, we would love to have the opportunity to speak with you.
In the end, Onimod Global is more than in tune with all things SEO, Content marketing and social media, so it doesn’t hurt to drop us a line and ask questions. We are always happy to chat about the latest trends in digital marketing or help you develop a custom digital marketing strategy for 2022. Contact us here today.