There is no busier time of the year for an advertiser than the holidays. As millions of consumers are looking to purchase gifts for their loved ones, we advertisers are here competing against one another for their
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Google has announced that the Google Partners program has launched a new certification exam - Digital Sales. Google Partners is a program that provides agencies access to free training and exclusive tools, as well as the guidance and
Google AdWords is the most common form of digital advertising. The use of its search, display, and shopping networks have an incredible impact on consumers who are conducting daily searches online. Unfortunately, even the best digital marketing
When weighing out your options for SEM and how to most effectively spend ad dollar, analyzing the benefits of using Google AdWords and Bing Ads is a great starting point. The common assumption is that Google AdWords
There are plenty of articles out there claiming to have some sort of quick fix or tip to exponentially boost your AdWords campaigns. In certain case studies these hints may have actually been incredibly successful, but that
There were a few new features recently introduced at the 2017 Google Marketing Next keynote. Google is constantly trying to optimize the experience it provides for both its marketers as well as its consumers who conduct millions
Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. (more…)
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