There are plenty of articles out there claiming to have some sort of quick fix or tip to exponentially boost your AdWords campaigns. In certain case studies these hints may have actually been incredibly successful, but that doesn’t mean the same goes for every advertiser or every business. In reality, micro-wins are much more valuable and much more attainable by most digital marketers.
What Are Micro-Wins?
Micro-wins are a series of tiny improvements over a long course of time, sort of like a theory of evolution on an AdWords campaign. These changes may not look like much in the beginning, but when compiled together at the end of a year, they make a very large impact.
Hundreds upon hundreds of trial and error attempts are the secret to achieving these micro-wins. It’s best to begin by trying a myriad of strategies, so as not to limit your campaign based on what you think you already know. Experiment, it’s okay to fail! This is how you determine what works and what definitely does not.
Once you can see where the biggest potential lies, start trimming off the fat. Take away all of the failed experiments, and all the money they’re draining, and leave those that still hold some potential for the future.
Start experimenting again. Weed out the best of the best in terms of advertisements by thinking outside of normal limitations. Do not be afraid to try something new because you can always change it later on if needed. Once completed, you’ll be left with only the highest achieving and most successful ads.