Tag Archive for: Chicago Digital Marketing Agency

7 Social Media Graphic Design Tips

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No matter what you’re sharing on social media, it always performs best when paired with striking visuals. So here are some social media design tip best practices to help your content stand out amongst the crowd. 

1. Determine Your Goal 

Usually, the main goal when using social media is to grab user’s attention and get them to engage in some way. No piece of content will ever cater to all social media users, so the most important factor is figuring out what works for your audience. Here are some questions to get you started when determining the goal of your social media graphic: 

  • Who is my target audience? 
  • Which platforms are they using the most?
  • Which devices are they on most frequently? 
  • What is the message I want to spread?
  • What emotion am I trying to invoke? 
  • What action do I want my audience to take after seeing this graphic? 

2. Be Consistent 

You want to maintain consistency across all design elements and branded materials so that your target audience can clearly recognize who it’s coming from. Whatever graphics you create and share should essentially be an extension of the same brand they see on your website. Be sure to incorporate your brand’s colors and fonts into your designs and avoid anything content that doesn’t accurately reflect your brand. 

3. Tell Your Message Visually 

Majority of people scroll through social media slightly distracted and only for a few minutes at a time. Try to use visuals with minimal text to capture attention and get your message across as quickly as possible. Statistics have shown that people can recall information about 55% more efficiently when it’s paired with a relevant graphic. That’s why you want to choose visuals that evoke a specific emotion you want your audience to feel. Possibly a visual representation of a pain point you know your target audience is experiencing, or that pain point being solved or relieved. 

4. Avoid Color Discord 

Make sure you’re choosing colors that complement each other, avoiding color discord. Combine contrasting colors to make your graphic a scroll-stopper. The most eye-catching color combinations are those that oppose each other on the color wheel. You also want to avoid using colors that might clash with your own branding, as well as the branding of the social platform you’re using. For example, Facebook’s signature blue. When you’re already competing for attention with the color schemes of other ads, you don’t want to compete with the colors of the site itself. 

5. Establish a Visual Hierarchy 

It’s important to establish some sort of visual hierarchy throughout your design. A visual hierarchy is the use of size and color to emphasize one item over another to draw the viewer’s eye to a certain item above others. Basically, you want to give visual clues to what’s most important in the graphic. Emphasize your message by focusing on the most significant phrases. The title text should have the largest font size, then subtitles, body copy and so on. You should also highlight any sort of CTA that might be included as well. 

6. Be Sure to Use Correct Sizing 

Every social platform requires images with different sizes, specifications and image types. When creating your design you need to identify which platform(s) you’ll be sharing it on. You will most likely have to resize the graphic to fit the specific dimensions of every platform you’re planning on sharing it. This can seem like a tedious task, but this is important for optimization and to ensure important elements of your graphic aren’t cropped or distorted. 

7. Keep it Simple 

Because social gives designers a much smaller canvas to work with, overcrowding can happen fast. You want to avoid overcrowding because it hinders user experience and can make it difficult to get your message across. You can avoid this by: 

  • Using large illustrations 
  • Limiting typeface to 2 fonts 
  • Sticking with 2-3 colors 
  • Utilizing white space to contrast the main bold, colorful element 

More from Onimod Global 

Needing assistance with graphic design, branding or social media? We offer high-end design and branding for your business.

Visual identity and marketing materials are our specialty. Bring an in-house graphic design team to your business with Onimod Global. Learn more about who we are or contact us to bring your digital marketing strategy to the next level today. 

How to Develop a Social Media Content Calendar

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Many marketers swear by the use of monthly content calendars. While there are real benefits of using content calendars, they still have their pitfalls. They require a lot of time and effort, and sometimes those things can’t easily be spared. Not only that, but working strictly off a set calendar isn’t always the solution for everyone. 

Whether or not you need a content calendar depends on a variety of factors, but if you discover a way to develop one that allows for flexibility and creativity, the benefits can be endless. 

The Pros of Using Content Calendars

Consisting Posting 

Planning your posts ahead of time ensures new content gets pushed out regularly. Having your topics picked out ahead of time saves time and allows for more than one person to manage social platforms. Regular content dispersion is important because it means you avoid the typical ups and downs in traffic and audience that come from inconsistent posting. Through a content schedule, you spread out your content throughout the month, setting yourself up as a resource to be trusted.

Diverse Content 

When you come up with content topics everyday, it’s only a matter of time before they get repetitive. You’ll most likely revert to the same topics and posting style when you’re struggling to come up with something. When you lay all content out for a month, you’ll be able to better spread out certain topics, preventing you from becoming predictable and boring. 

Better Teamwork 

If more than one person works on a blog or controls a social media account, having a content schedule is key. Assigning topics will become much easier, and you’ll be able to do it much further in advance. It will also prevent any overlap in content and make sure everyone’s on the same page. 

The Cons of Using Content Calendars

Can Restrict Creativity and Flexibility

While careful planning and deadlines are what makes content calendars work, too many restrictions can stifle creativity and eliminate flexibility. Sometimes planning your blog content ahead of time can turn out to be counterproductive when your company’s goals change, roles shift, or strategies get re-imagined. It can discourage your team to think outside of the box. It may also prevent from responding to timely or relevant topics, which can make your brand seem out-of-the-loop. 

Can Seem Disingenuous 

Along with the inability to respond to relevant topics, scheduled content may also come across as disingenuous. For example, you might have scheduled a tweet about nice weather, just as a natural disaster hits your community. So while automated posts save time, they can come across as stale because they’re written days or weeks before it’s actually published. 

More Demanding 

Content calendars are only successful if the whole marketing team is on board and uses it. All the time you spend carefully planning out when, where and what to post ends up being a waste of time, if no one is actually sticking to the schedule. A way to combat this is by making sure that the calendar is easily accessible to all team members and easy to use. Also make adhering to the calendar a priority for your marketing team and hold people accountable for the content they are responsible for.

As we said before, content calendars are not for everyone. If you have a small team or don’t publish content that often, they may be more work than they’re worth. However, they can be very beneficial to many marketing teams. 

Creating content calendars can seem daunting, but they don’t have to be. If you’ve established that this is something that would be helpful for your business, here is a process that allows you to quickly and effectively produce weekly content, that allows for flexibility and creativity. 

How to Develop a Content Calendar that Allows for Creativity

(via Marketing Land)

Identify Key Audiences 

Think of four different customers that serve as examples of types of customers that serve as examples of the types of customers you’d like to land for your company moving forward. Pinpoint each customer’s unique challenges, emotions and values, as you’ll want the content to speak to those needs.

Identify Solutions

After identifying four key audiences, think of three solutions your business can offer to these four audiences. This could include different services, products, or value propositions. Then match up each of your three solutions with each of your four audiences. 

  • Solution A for Audience 1
  • Solution B for Audience 1
  • Solution C for Audience 1
  • Solution A for Audience 2
  • And so on until you have twelve broad topics to explore

Identify Categories 

The final step is to come up with a list of four content strategies that will allow you to approach each solution/customer pairing from a variety of perspectives. Some examples include:

  • Expert Q&As
  • Step-by-step Guides
  • Industry News
  • Listicles
  • Case Studies

Combine this list of categories with your 12 solutions pairings to generate 48 unique topics for a full year of content. The first example could be: Expert Q&A that addresses Audience 1’s challenges from the perspective of what Solution A offers. Try to address each audience in one post per month. That way, each month, you will address and provide content for all four audiences. 

Marketing Land advises to keep in mind that content isn’t just supposed to be brand promotions. Your content is supposed to provide value to readers. 

Final Thoughts 

Today, almost all businesses release some form of digital content. While calendars may not be worth it for everyone, they can be very beneficial for those that need them. If you think your company could benefit from a content calendar, but don’t know where to start, consider outsourcing a digital marketing company.

At Onimod Global we create monthly content calendars for our clients. As experts in social media marketing we know how to create visibility for companies in places their customers are searching, interacting, and engaging. . Take a look at how we’ve helped others, and learn more about what we can do for you.

Leveraging the Holidays to Market Your Brand

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Whether liked or not, the entire holiday season remains the most important time of the year for both brands and consumers. Even though Black Friday and Cyber Monday are the two largest shopping days of the year, the opportunity to generate monumental profits exists long after. During this time many consumers are open and willing to try new brands. Companies with strong brand equity have greater ability to capitalize on this opportunity. Leveraging the holidays to market your brand can set you ahead of the competition now and even after the season is over. 

Optimize Your Site 

Site optimization for the holidays can be done in many ways. The first is by adding holiday-themed graphics to your site. Consider things such as:

  • Updating your logo with festive detail 
  • Use “holiday” or “winter” colors across your site 
  • Creating a banner 
  • Shape special offers as gift boxes

Here are some examples: 

Source: Little Guy Logos 

Next, make sure your payment process is smooth and streamlined. Make your payment process as simple as possible. Consumers don’t appreciate when it’s difficult to add something to their cart or a lengthy checkout process. Make sure your payment system is as polished as possible before it’s too late. There should also be diversity in your payment options. If you already offer a variety of credit card and PayPal payments, consider adding Apple Pay if you haven’t already. Accepting all forms of payment may put you a leg up from your competition. 

Lastly, make sure you’re paying attention to site speed and mobile-friendliness. Page load time is always important, but especially this time of year. Consumers have even less time and patience than usual. They’re not going to stick around for a slow site when they can probably find the same thing elsewhere. This is especially important if you do decide to add holiday decorations and graphics to your site. Make sure you A/B test everything to ensure it’s not slowing your site. Delivering mobile-friendliness is also crucial this time of year. If you haven’t already shifted your focus to responsive design, it’s unlikely you’ll be able to pull that off before the end of the holidays. But better late than never, and it’s something to keep in mind for next year. 

Utilize Social Media 

Engagement on social media is at its peak during the holidays. Brands should use that to their advantage by creating shareable content and interacting with other users as much as possible. Here are some ways you can increase engagement during the holidays: 

  • Contests: Create a holiday contest where users provide and share their own content with you for a chance to win products or deals. This is beneficial because you can in turn re-share their content on your own page, instead of always having to create your own.
  • Video Content: Videos have the highest engagement rate out of any type of online content. If you have holiday commercials, that should definitely be shared on all social platforms. Consider creating different promotional videos for the holiday deals you’re offering as well.
  • Tip Sharing: Content that focuses on pain points and solves customers’ problems has the opportunity to gain a lot of visibility because those are the kinds of things they’re directly searching for. Creating and sharing blog posts on those topics across all platforms brings best results.
  • Interactive Campaigns: If your holiday marketing strategy has a particular theme or center subject, encourage followers to share similar content. For example, if your holiday commercial features a puppy, ask users to share with you pictures or videos of their own pets. This can create a cute thread that will attract the attention of those that may have not been aware of your brand.

 

Stay Cohesive and Maximize Reach 

Your holiday strategy should be included in your off-page efforts as well. The main goal should be to maximize reach to potential customers and inform them about your products, services, promotions, etc. This can be done by offering bloggers or influencers your products for them to review on their platform. Work to get some of your content featured in related guides on other sites. Make some type of event for people in your niche. There are endless ways that this can be accomplished. It just takes some work and creativity. It’s also important to remember that not everyone is going to be onboard with your pitch. Don’t get discouraged if someone turns you down. There are a lot of people online. Just move on and keep pitching! 

Final Thoughts

As the space becomes increasingly competitive, these strategies are most effective when started early. We are getting late into the season now, but this is something to keep in mind for next year. You can start building up your marketing strategies throughout the year to maximize reach and hopefully capture more consumers. 

How Onimod Global Can Help

Even the best e-commerce sites can need help with digital marketing, especially around the busy season. At Onimod Global, we’re experts in all areas including SEM, SEO, social, web dev, automation, and analytics. With our expertise and unique cross-channel digital marketing campaign strategies, we can power entire corporate marketing departments, or provide custom solutions for local businesses. We are your 24/7, in-house marketing partner. 

Learn more about what we do, take a look at some of our work, or start your conversation with us today!

We Are Ten! Celebrating a Decade of Innovative Digital Solutions

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Onimod Global is officially 10 years old! We’re celebrating a decade of providing expert and innovative digital marketing solutions for our clients. Working with companies of all sizes, in many industries across the globe has given us the opportunity to develop and perfect many different digital marketing strategies. 

We’re thankful for you, our wonderful clients, for putting your trust in our expertise, and allowing us to grow and perfect your marketing business goals year after year. With an innovative vision and a lot of hard work, Onimod Global quickly became one of the Midwest’s, America’s and the Globe’s fastest-growing digital marketing & SEO companies. Now spanning across six continents, our clients come to us – and stay with us – due to our proven business goal satisfaction rate and unique consultative approach. 

Over the last 10 years we have learned a lot about the changing face of digital marketing, but these are our core digital strategies we wanted to share with you. 

 

Our Core Digital Strategies:

SEO

Search Engine Optimization has always been our core attribute and the pillar of our digital marketing strategy. SEO has become vital in achieving long-term visibility for websites, especially with the continued expansion of new internet and search engine users. We’ve learned how to develop search engine optimization campaigns that drive organic traffic through increasing natural rankings across all major search engines, such as Google, Bing, and Yahoo. We accomplish this in a variety of ways. Some of our best practices include improving website crawlability and indexability, developing high quality content, and implementing proper metrics. 

Crawlability describes the search engine’s ability to access and crawl content on a page. Indexability refers to the search engine’s ability to analyze and add a page to its index. While these two elements are not mutually exclusive, it is extremely beneficial to have both for a site. If there is an issue with either, it prohibits search engines from analyzing and adding pages to their indexes. This ultimately makes it more difficult for your site to come up in search results. Our strategy starts with making sure that is not the case. We make sure there are no dead or broken links and that a site’s robot.txt file is properly updated. Following fixing all technical issues we start focusing on content optimization. Rankings continue to improve when quality content is consistently added to the site. This includes practices such as dropping relevant keywords into appropriate site places, using video and images when possible, and blog sharing. 

While these elements are extremely important, consistently measuring success is just as, if not more important. How will you know if your efforts are effective if you never check your progress? Measuring SEO success goes further than just tracking traffic and conversions. Time on page, pages per visit, bounce rate, scroll depth, and backlinks are all data points that give valuable insight to SEO performance.

SEM

Paid advertising across all search engines and social media platforms has become one of our specialties. Over our 10 years of SEM work we have become a trusted Google Partner, meaning we are a digital marketing company that is trusted by Google and excel with their products. We have learned to optimize our SEM strategy in a number of ways. A few of these include utilizing keywords and negative keywords, landing pages, and A/B testing all efforts. 

Finding relevant keywords and correct match type is essential for any paid search campaign. Irrelevant or low search volume keywords can result in a low quality score, which can prevent your ads from getting shown in search results. Generally, we suggest using on optimization for conversion match type, but it can differ depending on the campaign’s objective. Finding effective keywords takes a lot of trial and error. You want to use as many words or phrases as possible that align with what users are actually searching for. The use of negative keywords is important as well. You don’t want your ads firing for searches that are completely irrelevant to your services. We consistently watch the searches our ads fire for, ensuring we don’t waste budget on something that will never turn into a real customer or lead. 

Landing pages are something we suggest almost 100% of the time. Sending PPC traffic to a homepage can be a huge mistake. We believe that every search request is an opportunity and users are always looking for immediate solutions. If a user has already went as far as to click on your ad, make it easy as possible for them to actually convert. Sending them to your homepage means they will have to spend even more time searching through your site for what they actually want. If they don’t immediately find it, they’ll likely bounce and search elsewhere.

A/B testing is something that is widely underutilized when it comes to all aspects of websites and campaigns. You never really know how something is performing if it has nothing else to be compared to. We try to create different variations of ads and landing pages with various headings, keywords, body copy, placements, etc. To get clear results from tests it’s important to remember to only change one factor at a time and let it run long enough to gain accurate results. 

Social 

Mobile and social media have now established themselves as indispensable parts of the marketing mix. We utilize social media marketing to create social synergy for our clients. Social synergy is all about having visibility in the social spaces your consumers are searching, interacting, and engaging. The reason creating social positioning is so crucial is because it is now a great driver of leads and sales. An integrated social media platform can enhance marketing campaign effectiveness, help improve brand building across the enterprise, and make a real impact on sales and the bottom line. Integrated social capability brings another great benefit by keeping the enterprise updated with the latest innovations in social media. Sites such as Facebook and LinkedIn are constantly innovating and updating their collaboration tools, content-sharing formats, etc. With integrating social capability, customers don’t need to change business functions in sales or marketing to catch up with these changes.

We help our clients leverage the power of their content to elevate their audience and customer base in dramatic ways. This can be accomplished in a variety of ways. For content to be effective it must be consistent and high quality. We create and stick to monthly content calendars that guide our blog and post topics, which tags are used, where everything is shared, etc. Not only should the content you’re sharing be consistent, but it should have a purpose. Content should be based on questions potential customers might search for. The more direct and detailed the answer is, the better it will rank. It should also be actionable. Inform your audience about specific steps to take or resources they need to carry out the advice you’re giving. Content should always include a clear and a strong CTA, because the end goal is driving sales. In today’s much-hyped world of social media marketing, integrated social capability can make a direct and positive impact on the business.

What We Do Best 

We have a lot of digital strategies and solutions, expanding further than just SEO, SEM, and Social. But what we really do best is being our clients’ true marketing partner. Onimod Global can power entire corporate marketing departments or simply provide custom solutions for local businesses. We’re here for our clients 24 hours a day and live for the moment they’re in a pinch and need our help. We excel in customer service and serving as our clients consultative marketing team, delivering custom digital solutions client by client. 

Again, thank you to all our clients over the last 10 years, as without you, we would not be where we are today. 

More from Onimod Global

Learn more about what we do, take a look at some of our work, or become a client today! 

How To Gain The Best Insight On Your Digital Performance

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Being able to measure your data is key to understanding how well you are performing on all of your digital platforms. Typically, data is confusing to interpret and an extremely boring visual for management. At Onimod Global, we are committed to delivering our clients a report that combats these common concerns. Our expert digital marketers, trusted Google Partners, develop custom dynamic digital dashboards with Google Studio for all of our clients.

 

Say goodbye to the boring static reports in your inbox on Monday mornings.

 

Google Studio creates the best visuals for your company to clearly see what matters. Whether that be leads, impressions, landing page views, or any other metric, this is the best platform to see it all at once with complete transparency. Google Analytics, Google Ads, and more are all on one page with high-quality visuals for you to easily see what is performing well for you and what isn’t.

The best part about our digital synergy reports? The collaboration. Individuals and teams from your company can easily view, add comments, and view different versions of data based on your preferred segmentation.

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

 

More From Onimod Global

We want to save you the time and a headache of having to read through a variety of spreadsheets and confusing numbers. Onimod Global is confident that our customized digital synergy reports are the best way to understand your digital performance, and your company can have your very own!

We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!

4 Ways to Become a Superior Digital Marketer

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With the digital marketing industry continuing to expand, the field has become an intriguing job market for individuals seeking employment. According to Silicon Republic, “the digital economy was growing 10 times faster than the traditional economy which resulted in a skills gap of approximately 900,000 vacancies in 2015.” However, with the flux of digital marketers increasing this leads to heavier competition. So what are some ways to set yourself apart from the crowd and become a better digital marketer? This post will explore four ways to help a digital marketer stand out in their field.

1. Utilize Online Resources
There are thousands of free online resources to help digital marketers stay current on news, updates, and anything else important happening in the industry. Credible industry publications such as Search Engine Land, Forbes, Adweek, Search Engine Journal and others are excellent resources to enhance an individual’s knowledge regarding digital marketing. One major benefit to reading articles from these sources is that a serious time commitment is not required. This is something to throw into a routine during a morning commute to work or during lunch hours for example. Ultimately, it’s amazing how much can be learned from spending an hour of your day reading industry news to stay updated, and it will set yourself apart from others not taking advantage of these publications.

2. Attend Relevant Events and Conferences
Although attending a major digital marketing conference could be expensive, the opportunity to gain knowledge from respected industry professionals can’t be overlooked. Speakers at these events typically consist of professionals with years of experience who work for notable agencies. In addition to the numerous learning opportunities at conferences, they are also a great place to build connections with other professionals in the digital marketing industry. Having a large network of digital marketing connections is huge, and you never know what this can lead to in the future. Moreover, attending digital marketing conferences/events is more important than one may believe, and not every digital marketer is taking advantage of this.

3. Be Eager to Learn
In an extremely adaptive industry like digital marketing, having an eagerness to learn is essential. It’s cliche but the digital marketers who “want it more” and enjoy learning have a much better chance of success in a very competitive environment. According to the Digital Marketing Institute, “it’s easy for businesses to differentiate between candidates who have a willingness to learn compared to those along for the ride.” Therefore, it’s evident that digital marketing is an industry that requires plenty of passion and a willingness to succeed. The digital marketers who possess that quality will clearly stand out over those who don’t.

4. Gain Experience Early On
This one sounds obvious, but the earlier you gain hands on experience with digital marketing the better. Some digital marketers arrive to the game a lot later than others and this could be a huge setback. One benefit to experiencing the industry early on is the opportunity to learn from mistakes. All digital marketers make mistakes at some point in their careers and the earlier you can learn from them the better. Gaining experience doesn’t necessarily mean working for an agency as early as possible. Taking online digital marketing courses or experimenting with campaigns during your free time are both examples of gaining relevant experience. In the end, it’s important to realize that no one enters the digital marketing field as an expert. Take advantage of the several resources available to you to set yourself apart from other digital marketers in the industry.

Contact Us
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Which Digital Marketing Strategies Produce The Best ROI?

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At the end of the day, the main factor that matters most to businesses utilizing digital marketing is return on investment (ROI). There are several digital marketing strategies available, but some are geared towards short term ROI and quick sales while others are long term focused. SEO, SEM, content marketing, social media, and email marketing can all be beneficial digital strategies, but depending on the main goals of an organization some work better than others. This post will explore the different digital strategies, benefits, and which have the potential to produce the best long term ROI.

Search Engine Optimization (SEO)
Many businesses claim to have effective SEO strategies in place, yet are they sustainable? SEO is all about optimizing your website to increase organic search rankings and overall online visibility. This includes both on-page and off-page optimization factors. The ultimate purpose of SEO is to drive more traffic to an organization’s site, which hopefully results in increased sales. Some long term benefits of efficient SEO include:  sustainability of rankings, precise keyword targeting, brand credibility, flexibility, data is traceable, and it typically costs less than other digital strategies. If implemented and monitored correctly, SEO is clearly an efficient digital strategy that can boost ROI.

Search Engine Marketing (SEM)
Depending on the industry, SEM campaigns can be hit or miss. SEM is a digital strategy that allows organizations to rank ahead of their competition on search rankings through sponsored advertisements. It is typically associated with short term ROI and obtaining quick leads, but does have some long term implications. Google AdWords and Bing Ads are the clear front runners in the SEM world. AdWords is the more popular option among PPC marketers, but the quality of Bing Ads can’t be ignored. SEM offers some major benefits such as increased visibility, higher quality leads, precise targeting, development of audiences, and campaign data that can be tracked. Ultimately, SEM is a great digital strategy if done right, but it typically coincides better with organizations seeking short term ROI.

Content Marketing
The importance of content marketing can often times be overlooked by businesses. Content marketing is essentially the development of online content that provides value to visitors, and is typically created with intentions to drive traffic. It is an integral part to SEO and building long term online visibility. Some important benefits of content marketing according to Forbes include: reputation, building trust, conversion potential, cost effectiveness, and lasting value. At Onimod Global our content marketing strategy for clients is about quality and consistency. We develop content with the purpose of ranking for relevant search queries, increasing site traffic, and converting visitors to leads.

Social Media
Social media is an interesting digital strategy when it comes to ROI. Whether paid or organic, social media marketing is all about constructing an organization’s reputation through channels like Facebook, Twitter, Instagram, LinkedIn, etc. It can be difficult to derive ROI from organic social media marketing efforts, but don’t underestimate its value. Paid social media advertising on the other hand can produce ROI sometimes unmatched by other digital strategies. Benefits of social media marketing can include: ease of entry, development of target audiences, cost effectiveness, precise targeting, and massive potential for brand awareness exposure.

Email Marketing
Although Email marketing is one of the earliest digital strategies to come about, it has yet to disappear. There is a reason for this – it still produces ROI. According to Smart Insights, “67 percent of businesses list email marketing as their highest ROI online marketing strategy.” Email marketing strategies today typically consist of newsletters, promotional offers, and other ways to build subscriber lists. The superior benefits that email marketing offers according to Forbes are retaining previous customers, attracting new customers, pure ROI focus, traceable data, and overall simplicity compared to other digital strategies.

Contact Onimod Global
Is your business in need of superior digital marketing services to increase ROI? Reach out to us at Onimod Global and see what digital solutions we can provide for you!

Restaurant Digital Marketing Strategies That Will Increase Traffic

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Managing a restaurant in today’s fast paced, digital environment can be very difficult to keep up with. It’s well known how competitive the restaurant industry is, so how can your venue stand out from the crowd? Implementing effective digital marketing strategies is critical when it comes to increasing restaurant traffic and overall revenue. If your restaurant is unfamiliar with SEO, social media marketing, or any other aspect of digital marketing, this post will provide strategies to help your business stand out.

Invest in a Highly Functional Website
Investing in a responsive, professional website may seem like a major expense to restaurant owners, but it’s essential in today’s digital world. According to a survey from OpenTable “86 percent of consumers go online to view a restaurant’s menu prior to visiting the venue.” This demonstrates how today’s consumers are visiting venues online before physically entering restaurants. Because of this it’s also important to ensure your restaurant’s website is optimized for mobile, as the industry is known to experience a massive amount of mobile traffic. Be certain to never hide important information from potential consumers on your site such as menus, hours, contact information, photos, and any call to actions (reservations).

Prioritize Social Media Advertising
Having an effective social media strategy is essential to restaurant success. This seems obvious, but many restaurants don’t know how to reach the right audiences or execute their overall plan. According to an article from Forbes, some common mistakes seen in the industry are “not connecting Facebook and Instagram accounts, marketing to a national audience instead of local, using hashtags on Facebook, and many others.” This mistakes are not too difficult to correct, yet it requires an investment of both time and money to be properly executed. Ultimately, because social media marketing is such an integral part to restaurant success and takes time, outsourcing to an experienced digital marketing agency like ours is probably your best bet.

Pay Attention to Google My Business
Google My Business (GMB) is an important tool that provides local businesses with an opportunity to appear in Google search and map results to essentially increase local SEO rankings. Having a GMB listing and being active is critical in today’s digital world for local restaurants in order to stand out from the crowd. Including restaurant information, uploading appealing images, optimizing your GMB listing, and frequently posting updates will greatly improve a restaurant’s digital visibility. Utilizing Google My Business allows your organization to take charge of what people see when conducting a local search for your business, and it should never be overlooked.

Analyze Website Traffic and SEO Rankings
Having a professional website is great, but does it rank well on Google? The survey from OpenTable also found that “87 percent of potential consumers go online to find a restaurant in their area prior to visiting any venue.” Therefore, an enhanced SEO presence is critical, especially for local businesses. Not ranking on the first page of search engines for relevant search queries in the restaurant industry can potentially set your business up for failure. Monitoring website traffic is also crucial so be sure to install Google Analytics on your website to help with traffic analysis.

Bar & Restaurant Case Study
Wondering what kind of bar & restaurant digital marketing experience Onimod Global has? Take a look at our Case Study and read about how one of our clients in downtown Chicago is outranking their competition and seeing sales soar as a result. We developed a highly functional website, increased organic SEO rankings, and spread the word about their incredible services across all major social media platforms. As displayed in the chart below, in the first 3 months alone of 2018 our client has been found 146,000 times in Google Maps and a total of 321,000 times on Google.

Contact Us
Is your restaurant in need of superior digital marketing services? Reach out to us at Onimod Global and see what digital solutions we can provide for you!

3 Important Traits That Successful Digital Marketers Must Have

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Although there are numerous traits that digital marketing professionals must have to be successful, there are some in particular that appear to be more critical than others. Perseverance, detail oriented, and being a team player are all important traits. However, from our experience here at Onimod Global, here are three traits that we have found to be essential drivers of digital marketing success.

1. Flexibility
The digital marketing industry is constantly innovating with updates and changes happening on a weekly or sometimes daily basis. Just look at how quickly platforms change or what factors are most important for quality SEO rankings. Therefore, in order to become a successful digital marketer having that ability to be flexible and thriving on change is a must. Successful digital marketing agencies have employees who are willing to adapt and can keep up with the speed of the industry.

2. Focus on Fundamentals
Fundamentals and basics such as writing, communication, and listening are all crucial skills when it comes to digital marketing. Although having advanced skills like SEO knowledge and website development expertise is important, the basic fundamentals of successful digital marketers can sometimes be overlooked. An article from Marketing Land portrays an example of “having a great idea to boost website traffic, but being unable to communicate it well to a client can be a huge setback.” Ultimately, there should always be a focus on fundamentals because without them it’s very difficult to execute successful digital marketing strategies.

3. Dedication
One of the most important traits any successful digital marketer has is dedication, and the hunger to always want to learn more and become the best. The best digital marketing agencies consist of marketers who are self motivated and will do whatever it takes to rise to the top of their field. What does being a dedicated digital marketer really mean though? An article from the Digital Marketing Institute talks about how driven digital marketers “attend conferences, build strong networks, take refresher courses, stay on top of industry news, and always learn new skills.” In the end, being dedicated and passionate when it comes to digital marketing will set successful marketers apart from the mediocre ones.

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For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!