Tag Archive for: Chicago website development

4 Ways to Boost Your WordPress SEO

Yes WordPress is SEO-friendly, but simply launching a WordPress website isn’t enough to rank at the top of the search engines.

WordPress has been around since 2003, and has certainly come a long way to help define itself as a powerful marketing tool. Over a third of all websites are using WordPress, simply for its publishing platform and well-designed SEO.

However, if you want your site to rank higher than your competitors’ sites, you still need to do some work yourself. Here’s a couple ways Onimod Global can help you improve your WordPress site’s SEO.

Carry Out Keyword Research

Without keyword research, you are not going to know which search terms you should be optimizing your site’s content for. Keyword research should come at the start of any SEO project and be used to plan your site content and on-page optimization.

You can use our Keyword Overview tool to identify the keywords you should be using and optimizing for. Whether you are starting to optimize your site from scratch or are creating new content, knowing the keywords you are trying to rank the page for is essential.

Craft Unique Optimized Title Tags & Meta Descriptions

Your page’s title tag tells users and search engines what your page is about and is commonly regarded as being an important ranking factor. It is what feeds the clickable page title you see on Google search results.

Yoast automatically sets your page’s title tag using your page heading. What’s nice about Yoast is that you also have the ability to overwrite this and improve it in order to work in variations of keywords that you might not include in your page’s heading. Here are a couple things you can do to optimize your title tags and Meta descriptions:

  • You can either use snippet variables, add custom text as your title tag, or use a mix of both.
  • Meta descriptions indirectly impact your site’s organic performance due to Click-through- rate. It is worth spending time to write enticing descriptions. 

Use Internal Linking

You need to use internal linking within your content to help establish topical relevance between different pages on your site, to pass authority earned from external links, and to help users efficiently navigate.

Adding in internal links to other pages in WordPress is really simple. All you need to do is highlight the text which you want to link (this will be your link’s anchor text) and click the ‘link’ button on the toolbar, which will then allow you to either paste a URL or search for pages within your site.

Mark Up Your Pages with Schema

Schema markup can help to enhance your SEO efforts by adding context to your content and data. It helps Google to understand your content, present it in different and useful ways, which enhances a searcher’s experience.

By adding context to your pages, you are making it more likely that you not only rank higher but also get clicks when your page receives impressions. Since Yoast 11.0, a full structured data graph is built for every post or page on your site, but there are instances where you will want to mark up specific blocks within WordPress.  

Last Thoughts

WordPress is one of the most SEO-friendly CMS’ out there, and that is one of the reasons why it is so popular. It is user-friendly and easy to implement a whole host of SEO tactics using just a small number of fantastic plugins. By following the steps above, you are putting yourself in a great position to outrank your competitors.

Onimod Global is your Chicago-based, in-house marketing team, your partner experts for specific marketing verticals or some nice balance in between. We excel in customer service and will teach you the most relevant and up-to-date digital marketing skills. From social media to SEO and paid search, you will have the tools to ensure your business succeeds online.  

Have questions about creating your online presence and need help strategizing? Contact us here today.

Client Website Launch: Midwest Solar Control

Midwest Solar Control (midwestsolarcontrol.com) is the Midwest’s premier 3M Authorized Prestige window film dealer offering the highest-quality products in the industry. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Midwest Solar Control to the next level.

Objective:
To build Midwest Solar Control a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. Midwest Solar Control didn’t just need an appealing website, they needed to showcase their window film expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development and SEO strategy to develop a highly responsive website. We built a robustly designed and developed website that empowers Midwest Solar Control to attract clients and create a user friendly experience.

Old Website:

Current Website:
Chicago website design agency


Massive Upgrades
:

  • Enhanced on-page Call to Action Tools
  • Enhanced SEO Presence
  • Custom Design
  • Increased Security
  • Mobile Responsive Upgrade
  • Custom Back-end for easy client-side updates.
  • Clear Navigation
  • Enhanced on-page Menus
  • Advanced Firewall
  • Job Application Portal
  • Accelerated Mobile Pages (AMP)
  • Full-width Image and Transparent Headers
  • Redesigned News section


Contact Us
: If you’re an organization like Midwest Solar Control seeking an upgrade in website development or any other digital marketing services, feel free to reach out to our expertise at Onimod Global on our Contact Us page. Also be sure to check out our other work by viewing our Case Studies!

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:
West Suburban Garage Doors

Current Website:


Massive Upgrades
:

  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Enhanced SEO Presence
  • Mobile Responsive Upgrade
  • Custom Design
  • Enhanced on-page Menus
  • Advanced Firewall
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us
: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

New Client Website Launch: Woodfield Garage Doors

Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:


Massive Upgrades
:

  • Enhanced SEO Presence
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Mobile Responsive Upgrade
  • Advanced Firewall
  • Custom Design
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Enhanced on-page Menus
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us
: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!