Tag Archive for: Digital marketing 2020

Choosing The Right Social Media Platform For Advertising

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Social media advertising is a powerful tool that can really take your online presence to the next level. Now is the time, as so many companies have taken to digital to promote and sell their brand. However, it is not necessary to advertise on every single social media platform. In fact, advertising on certain platforms may drive your profit margin in the opposite direction. So how do you go about choosing which social media advertising platform is the right choice for you? Learn from the experts at Onimod Global to discover the first steps your company should take.

Identify Your Audience

The first mistake lots of companies make is looking at the amount of advertisers on each platform and choosing in this way. For example, 3 million people are advertising on Facebook, so you automatically choose this platform doing no further research. While the amount of people is very telling as to what can be successful, it is better to identify your audience and which platforms they are the most active on.

Write down the following questions:

  • Who is your typical customer?
  • How old are they?
  • Are they male or female?
  • What is their income and education level?
  • What are they interested in outside of your product and service?

Use the answers to these questions in order to build out your audience profile.

Define Your Goals

This is an important step, because each campaign can be better optimized on certain platforms than others depending on how you want customers to convert. There are also several different types of campaigns on these platforms. For example, say your headhunting company wants IT students to fill out a form on your website applying for interviews. Your goal and your audience must match up with the specific social platform. If you aren’t sure where to start with setting an action goal for your target audience, try starting with a brand awareness campaign. Brand recognition always proves to be an important topic for online shoppers.

Find The Audience

Now that you have your audience and goals defined, it’s time to see which social media platform your potential customers are the most active on. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. For example, the younger age demographic is on both Facebook and Instagram, but they are more active on Instagram. Besides demographics and engagement, you’ll also want to look at how individuals use the platform.

Contact Onimod Global

Onimod Global can help take your social media advertising to the next level. Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties.

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How To Build Trust With Marketing

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Trust is the glue holding together any relationship. This includes the all-important brand-customer bond. Why is it important to build trust with customers? Customers that feel confident in your brand will not only purchase from you, but will also recommend you to their various social circles. Building your brand in this organic way will help you to become a trustworthy company, but it takes time. Build trust brick by brick, with one piece of content at a time. This is how experts at Onimod Global shape content for clients to create an unbreakable bond that will last between your brand and your customers.

Be Consistent in Your Brand Story

How consistent are you with your brand story throughout your social channels? Take a look at your online presence and make sure you are consistent across all channels. Also be sure that you are following through on promises to customers.

For example: Does your company highlight your unparalleled commitment to customer service – yet your buyers’ questions that are posted on the Facebook page are left unanswered? Consistency in your brand story build trust, but being inconsistent could potentially tarnish your reputation.

Become a Source of Expertise

Everyone is looking for answers to their questions,whether it’s something minor like where’s the closest Italian restaurant to more complex topics like how to rebalance your investment portfolio. When a person searches on Google or discovers something for the first time on social media, it’s an opportunity for your company to be there and answer their question.

Trustworthy content is:

  • The accuracy of the information
  • Providing the right level of detail to address the topic
  • How it’s delivered to a person

Your original perspective is important to include but supporting your advice with reputable sources is essential.

Take a Stand on Relevant Issues

When a company speaks up and takes action on issues their customers care about, they are far more likely to be trusted as an organization. More than 9-in-10 millennials would switch brands to one associated with a cause as they value companies that are transparent and understand the impact of their operations.

To build trust, select a relevant cause that ties back to the purpose of your organization, communicate your support of this issue and take action to make a real impact.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Strategies To Use Customer Testimonials To Gain Leads

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We all look for and act on social proof, otherwise known as reviews or recommendations from any community. These recommendations can come in many forms. Word-of-mouth, third-party reviews, as well as what I’m focusing on in this article – testimonials. Customer testimonials influence us all of the time, even subconsciously, on how we behave and also our purchasing decisions.

It doesn’t really matter anymore who the review or recommendation is coming from. What matters is that we see evidence from our peers about services or products that either worked or didn’t. What matters is that we’re seeing evidence from our peers – in this context, other consumers – that the decision we’re about to make to purchase is the right one.

Design Great Testimonials

A great testimonial should include specific product or service details, but what does it all entail? Vague statements such as “great product” or “loved it” don’t usually persuade a customer.  Instead, your testimonials should describe what is so great about your product or service and how it benefited your customers. Include elements such as a name, date, and photographs of the customer or brand that you worked with. This information all serves to help legitimize the testimonial.

Improving Customer Experience

This goal is relatively straightforward. If you improve customer experience, you’ll satisfy more people and generate more testimonials. Consistent engagement is very important because only 28% of positive customer experiences end with leaving a review. If you’re putting effort in to enhance the customer experience, make sure you are also including feedback collection features. It is important to give your consumers the opportunity to provide a customer testimonial.

Understand Customer Journeys

Customer service teams often focus on negative feedback, but we want to remind you that there is a lot to learn from positive reviews as well. They tell you what your company is doing right and what you shouldn’t change. Understanding your customer journeys will help you replicate customer success and generate future testimonials.

Use Visual Content

What’s even better than a text box talking about your amazing products or services? Video content.

For a few of your most enthusiastic and dedicated customers, invest in video production of their testimonials to bring their stories to life. The video will tell your story across different media — on your website, YouTube, and social media — in a unique and engaging way.

Feature Content Anywhere Possible

If you have any compelling case studies, make sure to feature them anywhere you can on your site. Other creative ways to feature them are putting a link to the case studies on your blog, in your email signature, and in all of your social media profiles. The more places potential customers can see the results of your work across different media, the better.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How To Design Facebook & Instagram Ads That Convert

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There are over 7 million active advertisers on Facebook, according to Statista. With this impressive number, you may be thinking that increasing your Facebook and Instagram ads budget is the only way to outperform your competition. The experts at Onimod Global are here to tell you that is not always true. It is possible to achieve a great ROI when advertising on a budget.

Are you considering Facebook and Instagram as advertising platforms, but you’re not sure where to start? Our Onimod Global team is sharing our best practices for creating Facebook and Instagram ads that convert.

Facebook Desktop

Use square format. On the Facebook and Instagram platforms, square videos fill the screen more and will be more engaging for viewers on both desktop and mobile devices.

Create a visual hook. The more you can get your ad to look like it blends into your customer’s feed, the better. However, you also want to make sure that your content stands out. Use bright, cool colors.

Don’t overuse branding. Advertising is typically a major turnoff for all customers. The less they feel someone is trying to sell them something, the more likely they are to interact with your ad.

Facebook App

Avoid too much detail in images. In this case, less is definitely more. Make your graphics straight and to the point. Too much detail will either confuse or bore your audience.

Write short copy to fill the space. Do your best to avoid the “read more” button on any of your ads. The ad copy should also be very straightforward, with just enough detail to entice your customer but not information overload.

Choose graphics to blend in with news feeds. Similar to how you would choose an image for an ad optimized for Facebook desktop, you want to ensure your ad doesn’t stand out as an advertisement. The more it blends in, the better interaction you will have.

Instagram App

Don’t use landscape images. A bothersome feature about Instagram is their vertical layout of the app. Always use portrait style images and videos for the best look on your audience’s feed.

Describe how people can use your product. For example, let’s say you’re selling LED signs that can be used for all types of home decor. Show the product in action by taking a video showing the light in different areas of the house. Low production costs and the video will blend perfectly into the audience feed, which translates into better interaction on your ad.

Avoid using too many words on your visual. Instagram gives you so many ways to be artsy and creative in your ad. Make sure you’re not overdoing it on the text and emojis, and really let the media visual that you chose speak for itself.

More From Onimod Global

Following these best practices for Facebook and Instagram ads will help you reach success on a budget. Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The 3 Pillars Of Link Building

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High quality content is the one of the keys to success when it comes to internet presence. Creating high-quality content can strengthen your business’ branding and spark conversions, but not if your audience is never exposed to that content. Link building is your solution to help your content be visible via other websites and in the search results.

Check out this list created by Michael Johnson, sales manager at Page One Power. He explains how to identify relevant linking opportunities, create and leverage linkable assets, and communicate with site owners in a way that compels them to link to your content.

Create audience-focused, linkable assets

Your links will be as good as your content. If you link to a site or an asset of your company that is worthless to the audience you’re selling to, it makes no sense to include in your content. For example, pointing directly to a product page or other pages that provide low-value to your audience of the sites that you target, you will have a tough time converting into paying customers.

Great linkable assets are audience focused and provide informational educational value. Your linkable assets should not be promotional. Johnson specifically cautions against requesting links to lower-value promotional content or product pages because they may come across as paid links, which may also discourage users from clicking through.

Identify relevant, valued and trusted sites for links

Use the following criteria to evaluate which sites are worth including in a link building campaign.

Value for users. The page that you’re interested in getting a link from should provide value to your customers. And of course, be sure the anchor text in the link helps set user expectations when they click through.

Relevance. Your link building should be relevant to the context of which the link is appearing and also match the audience that you want to attract.

Vet every site. Make a thorough investigation on every site. It’s very important that your sources are credible, and that you can be counted on as a trusted source for your audience.  “Always ask yourself the question, ‘In a world without Google, would I still want this link?’” Johnson said, adding, “If the answer is no, then you have to question whether or not that’s an organic link.”

Trust and authority. Always look at the backlinks to the site you’re thinking of incorporating into your content. “If you see that they are linking out to a lot of spam or are posting low quality content on their website, those are red flags that mean you should probably avoid that website.”

Keep the momentum after the link

After acquiring a link, link builders should send a followup communication thanking the site owner. To keep in contact with these brands puts you in a good position of goodwill between brands. Working together to make sure your audience has accurate and reliable information will translate into paying customers for you both.

Johnson also recommends paying attention to the internal linking of the page that earned the backlink. Since product or promotional pages aren’t likely to attract many of their own backlinks, internally linking those conversion-based pages to other pages with a stronger backlink profile will help you to build link equity.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

5 Google Ads Tips That Will Make You More Money

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Google Ads: one of the top marketing tools which assists you in displaying ads to promote your products or services online. If you are using Google Ads to advertise your goods or services, then you are making a conscious effort to improve your market share and increase your business. When your ads are set up properly, Google Ads can help to increase online traffic, in-store traffic, brand recognition and generate sales while reducing marketing costs. Through the process of helping digital marketing teams assess their campaigns with our expertise, we’ve constructed a list of five essential tips to help optimize your Google Ads campaigns and get the most from your ad dollars.

 

Keywords: Choose Carefully

This has relatively large and powerful effects on not only how much you spend on your campaign, but also how well your Google Ads convert. One of the most common and costly mistakes is focusing all your attention on positive keywords that bring you traffic. Don’t forget to construct a list of negative keywords (words you don’t want people associating with your company) as well. When building your Google Ads campaign, one of the most important things that you will have to do is set a match type for your keyword bidding strategy.  Consider starting with broad match. You can then add the negative match keywords to exclude those searches on Google that aren’t related to your business.

Alter Keyword Match Type Over Time

When launching a brand new Google Ads campaign, start out with several ad groups that have strong themes of similar keywords. Over time, the focus tends to become more a blend of Modified Broad, Phrase and Exact Match words as the data starts to show what actually converts.

keyword match

This graphic from Search Engine Journal showcases how keyword match can modify over time. Each match type is a trade-off between impressions, relevancy, and cost. For most impressions, Broad Match will be a success. However, it can also mean you are matching to a bunch of irrelevant searches and wasting your money.

Relevant Landing Pages

This is one of the most overlooked topics when it comes to paid search. It’s easy to get lost in the paid search platforms, tweaking bids, testing ad copy, and funneling all your energy into the platform itself. A successful PPC ad drives qualified potential leads to a landing page, but that’s only the first half of winning. The second part is getting them to convert into a paying customer. Maintaining consistency between your keywords, ad copy, and landing pages should improve both your click-through and conversion rates while lowering your CPC.

Optimize Google Ads Performance

Perhaps the most critical part of running a Google Ads campaign is making sure that it is optimized for your target audience. Optimizing a campaign consists of establishing profitable keywords and ad campaigns and terminating those without success. This can be difficult to determine when you need to make adjustment or eliminate a campaign entirely.

Onimod Global, a trusted Google Partner, specializes in all AdWords product areas. We can help you create and optimize ads that show up on Google Search. We can also advise on keyword strategy and budget planning. Contact us here to learn more about how we can optimize your Google Ads campaigns to their fullest potential.

Look For Opportunity To Drive Mobile

Many of your future customers use mobile devices, and more and more, users convert on them. Especially after the huge push in digital business during 2020, mobile-focused campaigns can potentially give you the best chance to engage your mobile customers in the right format on their preferred device.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Top 3 Signs You Need to Revamp Your Digital Marketing Strategy in 2020

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In the fast-paced, highly competitive space of digital marketing, you never want to find your brand losing traction. While there are a variety of successful digital marketing strategies, it’s rare that it remains unchanged. The new year presents the perfect opportunity to evaluate your current practices, identify problem areas, and make necessary adjustments. 

With 2020 coming up next week, here are the top 3 signs you need to revamp your digital marketing strategy.  

Getting Traffic, But No Conversions

When you’re getting qualified traffic but lacking final sales, you probably need to reconsider your conversion rate optimization (CRO) initiatives. The best way to start this is by tracking on-site behavior. CRO is so valuable because it allows you to identify exactly where the fallout in the sales funnel occurs. Instead of just guessing what needs to be changed, you can now take remediation initiatives that target exactly what needs to be fixed. Areas such as content, page layout, CTA’s, shopping carts, etc should all be tracked and considered. 

Losing Rankings

SEO is vital for success in any digital marketing strategy because of all the other factors it supplements. When SEO starts to decline other key metrics, such as traffic, conversions, and revenue can follow suit. There are many reasons that can cause SEO rankings to fall, but the number one factor is search engine friendliness, or lack of, of your website. Search engines, such as Google and Bing, take into account page load time, structure, security, and usability when deciding how well a site ranks. It’s not uncommon for a site to rank well for years and drop because of a new Google update. With the popularity of mobile usage, sites that lack a responsive design have been falling in rankings. 

Keyword lists and site pages are two other factors taken into account. Keyword lists should be consistently updated to eliminate any low performing or irrelevant phrases. Site pages related to keywords should be updated accordingly as well. For best results, an SEO campaign must be cohesive and continuous. Having a strong, ongoing SEO campaign as a digital marketing strategy objective can be a large contributing factor to overall business success.

Lacking Social Success

Social media has become such a valuable tool for not only generating traffic, but conversions and revenue. Going into 2020, social media is no longer optional when it comes to successful digital marketing strategy. Business owners who have turned their back on social media or thought it wasn’t necessary must start to revisit social channels. Brands can improve their social media presence in a variety of ways. The most effective strategy is by being consistently proactive and responsive. This does mean that someone must always be listening and aware of what’s being said about your company and relevant topics online. Both positive and negative comments should be responded to. Excellent customer service can be demonstrated by addressing negative comments promptly with appropriate solutions. Guest posting, utilizing influencers, and sharing customers’ posts are additional strategies that help increase reach. 

Final Thoughts

The online landscape is constantly changing, which means digital marketing strategies should always follow. Failing to do so could mean missing out on valuable business opportunities. At Onimod Global, we ensure this doesn’t happen. As experts in all areas of digital marketing, from SEO, SEM, social, and more, we develop digital synergy for your company. Digital synergy is all about having visibility in the places your customers need you. Our cross-channel digital marketing campaigns are driven by machine learning analytics and human intelligence, to accomplish just that. 

Learn more about what we do and contact us today to ensure your digital marketing strategy is the best it can be for 2020! 

Top 5 Digital Marketing Trends of 2020

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Marketing is one of the fastest-changing professions today. With that, you never want to find yourself stuck in a rut or using outdated strategy. As the end of the year approaches, it’s the perfect time to research up on the digital marketing trends to come. With that, here are our predictions for the top 5 trends in digital marketing for 2020:

Conversational Marketing 

Conversational marketing, including live chat and chat bots, will continue to be an important factor of digital marketing in 2020. AI-based technology uses instant messaging to chat in real-time with customers and site visitors. Many customers actually prefer interacting with chat bots. They are responsive 24/7, give answers promptly, accurately recall your entire buying history, and never lose patience. These virtual assistants offer outstanding customer service by meeting customers’ expectations and automating repetitive tasks. 

That doesn’t mean other conversation strategies should be forgotten. While direct messaging may take more effort, it offers a way to get more personal with customers. It’s also a way to streamline customer service and assist in sales. Through messaging apps or private messaging on social media, brands are building stronger connections with their customers. These forums offer the convenience of text with the immediacy of a phone conversation, all in an environment the user is already familiar with from talking with friends. This technique works best when you encourage users to message you by providing your handle or username, and incentivizing them with an exclusive deal or coupon code.

Mass Personalization 

Increased data collection and advancements in technology have already had a huge impact on the level of personalization that is possible between brands and consumers. Today consumers are constantly flooded with marketing messages from multiple channels to the point where they have learned to completely ignore them. Traditional advertising has lost almost all traction and companies must adapt to remain relevant. When customers have endless options for websites and social platforms, customers are looking for what’s most personal. Personalized marketing messages can forge a real connection between brands and their customers. 80% of consumers said that they’d be more likely to do business with a brand that provides a personalized experience. This doesn’t just mean changing the name of your emails to fit the person you’re addressing. Improvements in technology such as AI combined with increased data collection and insights from social media and other sources have made it possible and easy to hyper-personalize everything from content to design to product recommendations and everything in-between.

Video Marketing

Video marketing was one of the top performing tactics of 2019 and it’s only expected to increase in value in 2020. Video is by far the most popular way consumers learn about new products today, and this goes far beyond just YouTube. Video can be utilized across all social platforms, Instagram, Facebook, and Twitter especially. With the growing shift to mobile, marketers don’t have to worry about reformatting long sales pages or emails. Videos can present the same information, if not more, in a format that works regardless of device. 

Video content is also a great driver of SEO. A study found that if a site includes video, it’s 50 times more likely to show up organically in search results. Since video content has been such a driver of traffic, Google detects that, and thus pushes pages that includes video higher up in the rankings. 

Here are some video marketing statistics to keep in mind when creating your marketing strategy for the coming year: 

Shoppable Posts and Social Commerce 

Social commerce refers to buying products directly through social media posts or ads, meaning users don’t have to leave the app to make a purchase. This is a trend that started on Instagram in 2019, but is quickly spreading across a variety of channels and is extremely valuable for online stores. For the longest time, online businesses were struggling to find ways to get their social media followers to visit their websites, and now they don’t even have to. At least 54% of people on social media use it to research product purchases. Shoppable posts accomplishes the long-time goal of selling directly on social media and decreases the chances of sales abandonment. 

If your business uses Shopify it’s extremely easy to create shoppable posts. Linking accounts (such as Instagram) is simple or you can install plugins (which is better for Snapchat). If you don’t have a Shopify account, you may have to create stores in additional places to qualify. Pinterest is another platform that should be considered, as it was one of the first to offer shoppable posts. 

Consumer Privacy

Over the past year data privacy has increasingly become a concern for consumers after learning of multiple security breaches on search engines and social platforms. Consumers taking ownership of their data and property rights has been a growing trend in 2019 and is expected only get stronger going into 2020. Not only are consumers’ concerns growing, but new legislation, such as EU ePrivacy, is getting passed that prohibits the practice of certain data tracking. As privacy increases in importance, traditional data tracking strategies will likely no longer be a suitable way to pursue leads and revenue. People want to know they can trust brands, and that their personal data is safe. Instead of being complacent, digital marketing teams should get strategic to reinforce their commitment to privacy so they can earn the trust of potential customers.

Final Thoughts 

The upcoming 2020 digital marketing trends utilize both human and automated intelligence. Both are being used to create more personalized experiences for consumers. No matter the trends, the goal remains the same – getting people what they want, when and where they want it. The increasing technological abilities to come in 2020 are only making that easier. 

More From Onimod Global 

To catch up on the latest digital marketing news and trends, click here. To find out more about who we are and what we do, click here!