Tag Archive for: Digital Marketing stats

5 Intriguing Digital Marketing Stats So Far in January

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Although only a little over 2 weeks have passed by in January, 2018 has been an interesting year so far in the digital marketing world with some surprising statistics. Some of the stats listed are from Christopher Heine in his Adweek article that caught our attention.

1. Branded Content Booming on Facebook
Many marketers and organizations have the mindset that spending ad dollar on Facebook is the only way to receive a large amount of impressions, clicks, shares, etc. According to a study from an article in Marketing Land,  they found that branded content posts on Facebook rack up twice as many earned media impressions as paid advertising impressions. “833 branded content posts received 617,986 paid impressions compared to more than 1.2 million earned impressions.”

2. Breakdown of Social Media Users
The number of overall social media users has continued to increase so far in January. According to the Pew Research Center, they found that around “69 percent of U.S. adults are now social media users.” Another interesting statistic they found was that “86 percent of 18 to 29 year olds are the demographic that patronize Facebook, Instagram, Twitter, Snapchat, Pinterest, and other social platforms.” Ultimately, social media continues to attract new individuals and it will be important to keep an eye out on the age demographics of users.

3. App Install Ads
So far in the month of January it appears as if app install advertisements have been a success. Apple claims that “50 percent of consumers who click on ads they see in the App Store download the app.” This is good news for corporations like Facebook, Twitter, and others as the Adweek article touches on how the “app install space has driven revenues for these organizations.” It will be very interesting to see how Google will respond to Apple’s recent app install successes with their Google Play Store.

4. Continued Growth of Global Advertising
There are always a large number of U.S. organizations that are looking to expand their advertising presence internationally. The article mentions how “events such as the Olympics, European Football Championship and the presidential election propelled global ad revenue to $532 billion in 2016.” The interesting part is that global digital ads “totaled around $160 billion or 30% of worldwide ad revenue.” Based off these numbers, expect to see a larger presence of international digital marketing in the future.

5. New Years Live Viewing
It appears that more people are starting to watch the Times Square ball drop on their smartphones then their televisions. Facebook found that “more than 10 million people used Facebook Live on New Year’s Eve , which is up 47 percent from 2016.” This meant that Facebook had ten times the number of viewers as CNN, as the annual countdown only totaled “1.7 million viewers in prime time.” Moreover, this shows how live viewing has major implications on the future of the television industry as pulling up a live stream on a smart phone is a much more convenient approach than turning on the T.V.

Contact Us:
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

5 Notable Social Media Stats So Far in 2017

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2017 has been an interesting year so far in the world of social media, with some surprising stats and trends. Facebook remains a giant, Instagram is making strides, and Snapchat is utilizing augmented reality to its advantage. Some of the social media stats listed below are from Lauren Johnson’s Article in Adweek that caught our attention.

1. Snapchat and Augmented Reality
Snapchat has recently launched its augmented reality lenses to the public, which now allows users and brands to create their own animated figures and filters. This has given Snapchat an advantage when it comes to the amount of daily content created. According to the Adweek Article, “Snapchat expects 1 trillion photos to be taken with the app this year, which equates to 31,720 snaps every second.” Over 30,000 snaps per second in the year of 2017 is a mind boggling statistic and it will be interesting to see where Snapchat goes in 2018.

2. Facebook Usage Remains Massive
Although other messaging applications such as Twitter, Kik, and Snapchat are experiencing plenty of usage, Facebook still continues to dominate the “messaging empire.” According to the article, “Facebook announced that 17 billion video chats have been sent via messenger in 2017, which doubles the number in 2016. People have also sent 1.7 billion emojis on a daily basis thus far in 2017.” Moreover, Facebook is dominating the social media industry in many aspects and this trend will most likely continue through the next year.

3. Retailers Choosing Instagram Over Snapchat
Instagram adopting the “stories” feature has greatly helped the social media channel in terms of attracting retailers. According to a study from L2 Gartner, “1,400 social posts were analyzed from retailers like TJ Maxx and Marshalls, and it was discovered that Instagram stories made up 95% of the brands social posts.” This is huge for Instagram as their story feature usage in 2016 only accounted for “39% of social posts.”

4. GIF Histeria
The use of GIFs (graphic interchange format) so far in 2017 has been astounding. The article reports that “300 million people have used 2 billion GIFs every day in 2017 thus far.” The use of GIFs is mainly seen within the social media platforms of Twitter, Instagram, Tumblr, Pintrest, and Facebook. The use of GIFS doesn’t appear to be going away anytime soon and even looks to increase in the future.

5. Instagram Reaching Millennials
It’s no surprise that Instagram’s popularity is growing, especially with millennials. According to a survey conducted by the Bustle Digital Group, “81 percent out of the 1,000 millennials interviewed claimed social media is the most effective way to reach them. From that group, 40 percent said Instagram is the best way to reach them.” Ultimately, Instagram has been making major strides in 2017 and expect the social media giant to even increase their market share in 2018.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

5 Fascinating Digital Marketing Stats So Far in 2017

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2017 has been an interesting year so far in the digital marketing world, with some surprising stats and trends. Some of the stats listed are from Christopher Heine’s article in Adweek that caught our attention.

1. Yelp ahead of Snapchat in Ad Revenue:
According to eMarketer, “Yelp will make close to $720 million this year in digital ad sales in the U.S. compared to Snapchat’s $640 million.” This statistic was surprising at first considering the social media giant that Snapchat has become in recent years. Not to say $640 million a year in ad revenue is a bad thing, but it will be interesting to see if Snapchat makes any adjustments for advertisers before the end of the year.

2. Google and Facebook Dominate:
This one didn’t come as much of a surprise compared to the other stats listed. eMarketer also projected that “63% of all digital ad sales by the end of the year will come from Google and Facebook. In numbers that is equivalent to $35 billion for Google and $17.4 billion for Facebook.” This shows the dominance of Google and Facebook in the advertising world and we would expect this trend to continue if companies are experiencing positive returns on investments.

3. Pinterest Making Improvements:
Pinterest has been making some massive improvements as of late regarding their advertising options. According to Heine’s article, “Pinterest advertisers now have access to 5,000 interest categories that will roll out in the next couple of weeks.” With this upgrade from Pinterest, engagement rates are expected to increase by a significant amount and cost-per-clicks are projected to decrease.

4. Uber Lawsuit:
It’s been recently reported that Uber is pursuing a lawsuit against a mobile advertising company called Fetch Media. Heine’s article states that “Uber is suing Fetch Media for at least $40 million accusing the company of improper billing for fraudulent ads falsely taking credit for app downloads.” We’ll see how the lawsuit plays out, but this is significant because it could potentially ruin the reputations of other mobile ad companies.

5. Trouble Tracking Ad Spend:
Digital marketers losing track of ad spend may come off as a surprise, but an article from Marketing Week found this to be evident. Apparently “only 36% of digital marketers are confident that their campaigns are targeting the appropriate audiences.” They also found that “nearly a quarter of digital marketers don’t consistently track their campaigns whatsoever.” These two statistics really jumped out to us because monitoring digital marketing campaigns is essential to making sure ad dollar is used efficiently.

Contact Us:
For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Content Marketing Tips: How to Use Live Video to Build Your Brand

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In this video, Entrepreneur Network partner Salma Jafri discusses how just how important live video is in 2017.

Live video is a great to maintain a two-way conversation with your audience — something you simply can’t do when you’re reading a script — and major social networks are taking note. Snapchat is now a multi-billion-dollar company with live news feeds, Twitter has invested heavily in Periscope, and Facebook is pushing its own live feeds. So, get on board now and learn how to use this tool in 2017, because it’s going to be bigger than ever.

Time to Spring Clean Your Digital Marketing?

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Yesterday brought the official first day of spring – Now is the time to dust off the old and get your digital marketing sparkling like new! Read more

9 Intriguing Digital Marketing Stats From This Week

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The past few days saw the digital marketing world awaken from its post-holiday slumber and really put out some eye-opening stats.

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9 Must-See Digital Marketing Stats From the Past Week

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It was an unusually good week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling.

The following nine stats in particular caught our eye:

1. The pumpkin spice cometh
Starbucks’ pumpkin spice lattes have become a fall tradition in Instagram marketing, and this year appears to be no different. On the mobile app, per Spredfast, there have been more than 731,000 posts tagged with #pumpkin—already, two weeks before the autumnal equinox—related to the drink and another 468,000 are labeled with #PSL. Moreover, Starbucks’ pumpkin spice lattes receive 493 percent more likes per photo than shots tagged with #Starbucks.

2. Halfway to $1 trillion
Advertising will grow to $548.2 billion globally this year, up by $23 billion or 4.4 percent compared with 2015, according to Carat, the Dentsu Aegis-owned media agency.

The growth is primarily being pushed by digital, which will jump far higher than the rest of the marketplace, seeing a year-over-year lift of nearly 16 percent, per Carat’s forecast. The agency, which looked at 59 markets across continents, also predicted that digital advertising will see a year-over-year boost of 14 percent in 2017.

3. A cold, hard cash unicorn
Snapchat will be a big part of that digital explosion, as it will hit nearly $1 billion in ad revenue by the end of 2017, according to eMarketer. The Venice, Calif.,-based company has shown the ad-tech world that millennials and Gen Z consumers prefer vertical video, which will drive the gains eMarketer predicts.

4. Facebook copies Snapchat
And such Snapchat success is exactly why Facebook’s vertical video ads went live one week ago today. Laundry Service jumped on the format for its clients LG, Hennessy and a few others. The agency’s CEO, Jason Stein, said that the CPM rates were three times “more efficient for vertical video than square video so far.” 

5. Catching up with Spotify
This week’s annual Apple event brought few surprises for iPhone, iPad and Apple Watch fans. Though it was interesting to learn that Apple Music had reached 17 million paid subscribers, an increase of 2 million from just a couple months ago. Comparatively, Spotify has roughly 39 million paying subscribers, so Apple still has some catching up to do.

6. Podvertising
Sixty-five percent of listeners said podcast ads increase purchase intent while another 45 percent said that they’re likely to visit an advertiser’s website after hearing an audio promo, per a report from the Interactive Advertising Bureau and Edison Research.

7. AI startups gain traction
Artificial intelligence isn’t just about Microsoft, IBM, Google and Amazon anymore. Case in point: Strike Social. Launched in 2013, the Chicago-based shop expects revenue this year to jump by three times to $100 million compared to last year. It uses artificial intelligence to drive social advertising campaigns that generate bigger engagement and, in theory, greater return on investment.

8. Facebook shows it’s good to be king—but only most of the time
Industry sources estimate the platform’s right-hand-rail ads have a CPM of $1.08, with 95.8 billion desktop impressions each month. ReviveAds, an ad-block-prevention tool, calculates 15 billion ads were blocked in Q2, costing Facebook $32.4 million in lost inventory each month.

9. Foodies win @social
Food bloggers have four times the number of social media followers compared to other categories in the blogosphere.

Ref: Adweek

9 Interesting Digital Marketing Stats From the Past Week

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The last several days were full of intriguing and surprising data points from the world of digital marketing.

Below appear 9 numbers that caught our eye:

1. Quietly killing it on Facebook
Whisper, which has nearly 2.3 million fans on Facebook, regularly garners between 10,000 likes and 40,000 likes for posts on the social site, a rep for the anonymity app said. For instance, click here to see how one of its confessional-styled memes got big engagement on Thursday.

The company, located in Venice, Calif., doesn’t buy ads to get such results—all the action is organic. Look for an upcoming Adweek story about how Whisper’s tech team has mastered Facebook’s algorithm.

2. Messenger added 100 million users in last three months
Facebook Messenger now has 900 million monthly users, up from 800 million in January, according to Facebook.

3. Kendall’s social kingdom
Influencer.DB, an Instagram analytics firm, said that reality TV star and social media juggernaut Kendall Jenner gains nearly 100,000 followers a day on Instagram. Interestingly, she does best in Germany, which is home to 21 percent of her followers, Influencer.DB said. Meanwhile, the tech vendor also stated that just 7 percent of Jenner’s Instagram followers are in the United States.

4. Insta-hot rod
Mercedes-Benz has been kicking its Instagram game into fifth gear in recent months. For instance, the post below—seen on the car brand’s global account—on Thursday attracted 74,000 likes in its first three hours. And that’s relatively normal for the marketer.

ScreenShot

5. A social commerce close-up
In the last three months, e-commerce vendor Custora crunched data about $100 billion in sales among 500 million shoppers and found that only 1.5 percent of retailers’ last-click e-commerce transactions came via social media. Within that sliver of activity, Facebook dominated 81 percent of sales, while shopping-centric Pinterest generated 10.8 percent and Instagram, YouTube and Twitter collectively yielded 5.2 percent.

6. Ad fraud problems
DataXu’s new report said that the rate of fraudulent digital ads fall anywhere in between 17 percent and 30 percent on networks and exchanges. That declaration follows up a joint study by the Association of National Advertisers and White Ops in January that predicted digital ad fraud would cost the industry $7.2 billion this year.

7. Marketers signal confidence
The Economist Intelligence Unit, a research division for The Economist, and software giant Marketo teamed for a new study, which revealed that 86 percent of marketers believe they will own the end-to-end customer experience by 2020.

8. Email laziness
According to a study by digital marketing company Adestra, 80 percent of consumers unsubscribe from emails they no longer want to get. Here’s another way of looking at it: A good chunk of folks (20 percent) are too lazy—or busy, to be fair—to take themselves off a list.

9. The search for March Madness
Per tech company HookLogic, basketball-based online searches via its network of e-commerce websites, including Walmart, Target, Sears and Kohl’s, jumped 35 percent during the heart of March Madness this year, compared to the days before the NCAA tourney began.

Bonus stat: Taylor-made power
On April 1, pop songstress Taylor Swift posted a funny spot for Apple on her social accounts, showing her working out. Last weekend, iTunes sales of the song featured in the ad, Drake’s “Jumpman,” skyrocketed 431 percent globally. On Instagram alone, the 1-minute clip has received 1.4 million likes and 153,000 comments.

H/T: Adweek. Getty Images.

Here Are 9 Eye-Opening Digital Marketing Stats From the Past Week

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Instagram and Snapchat continue to heat up in the digital marketing world. Check out the gaudy numbers those social players are pulling as well as six other stats from the space in the last week that we found particularly interesting:

1. New York researcher eMarketer said today that 32 percent of U.S. companies with 100 employees or more will use Instagram for marketing this year. That number will increase to 49 percent next year before jumping to 71 percent in 2017. What’s more, eMarketer said, Instagram may be more popular with marketers than Twitter in two years.

2.  CEO Evan Spiegel and his team forecast that Sponsored Selfie Filters—a new ad unit from Snapchat—will reach up to 16 million viewers a day, BuzzFeed reported. The ad purchase will cost a maximum of $700,000 per day.

3. According to Fast Company, Snapchat earlier this year discovered that between 60 percent and 70 percent of users stopped watching its video ads after just three seconds. Coca-Cola, however, has evidently cracked the code by simply making content tailored for the app. Working in concert with Snapchat, the magazine reported that the soda giant is getting a Snapchat video completion rate of 54 percent for 10-second clips.

4. Twitter has started offering Conversion Lift, which helps brands measure the effectiveness of Promoted Tweets, enabling them to better target ads. Referencing Conversion Lift data, the San Francisco tech company claimed that people who see Promoted Tweets are 1.4 times more likely to interact with a brand than those who don’t see an ad.

5. Millward Brown polled more than 13,500 multiscreen viewers—i.e., people who own a TV and either a smartphone or tablet—in 42 countries on what they think about video advertising. The researcher found that the average consumer between the ages of 16 and 45 watches 204 minutes of video a day, split equally between TV and online. Indeed, the tube and digital video are now on equal footing for both Gen Y and Gen X consumers. What’s more, 45 minutes of the average online viewing time is done on a smartphone, while desktop accounts for 37 minutes and tablet for 20 minutes.

6. The aforementioned eMarketer study also found that 88 percent of U.S. companies will utilize at least one social-media network for marketing this year.

7. P.F. Chang’s is running a user-generated content effort around National Breast Cancer Awareness Month in October called #PFChangsPink. The brand saw a 1,300 percent bump in UGC from the goodwill initiative in its first eight days.

8. During last week’s Democratic presidential debate, Hillary Clinton’s Twitter handle got 293,696 mentions on the microblogging platform, besting challenger Bernie Sanders’ 278,405.

9. Mode Media, formerly Glam Media, said it has streamed more than 1 billion video views in the past six months. Mode.com’s channels include Glam (women’s lifestyle), Brash (men’s lifestyle), Bliss (health and wellness), Tend (parenting), Foodie (recipes and restaurants), among others.

Bonus stat: So far in 2015, only 14 percent of initial public offerings have been done by tech companies, per a Wall Street Journal article citing stats from Dealogic.

H/T: AdWeek.