The last several days provided an array of digital marketing data points, with figures aplenty about consumers' search habits, mobile habits, social platforms, bad ads, chat bots and more. The following eight stats particularly got our attention.
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Are you reaching your audience on social media the right way? Marketing Land Columnist Jordan Kasteler takes a look at 8 brands you can take a page from. (more…)
As we approach the final month of 2016, it's time to reconsider your ongoing SEO efforts and look at ways to step it up a gear for 2017. (more…)
Yes, it sounds cliché – but the most critical factor to your online holiday success comes down to planning. Are you planning ahead – meaning, right now – for this holiday season? (more…)
When Onimod Global noticed significant changes in Google's Possum updates two months ago, we knew big changes were on the way for our clients' local search results. (more…)
Security has always been critical to the web, but challenges involved in site migration have inhibited HTTPS adoption for several years. In the interest of a safer web for all, Google have worked alongside many others across the
I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like
When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, Mona Elesseily from Search Engine Land discusses the specific ad
Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness
We’ve all heard the statistics and reports on how search engine optimization (SEO) is a critical focus point for businesses on the internet. Setting a perfect stage for customers to come in and patronize your business in
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