Consumers are constantly shifting toward the convenient. This is exactly why popularity of video content has soared in 2017, and will continue to do so for the foreseeable future. Users are able to more quickly absorb information
It was announced earlier this week that Yahoo's parent company (Oath) has decided to sue Mozilla for "breach of contract." Oath claims that Mozilla "terminated a long term strategic agreement with Yahoo" in November. Mozilla recently launched
There is no busier time of the year for an advertiser than the holidays. As millions of consumers are looking to purchase gifts for their loved ones, we advertisers are here competing against one another for their
It's evident that blogging is important in a digitally dominated space, yet many organizations don't fully understand the SEO implications that effective blogging can have. It seems every company has implemented a blog to their site at
As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is
Since its beginning in 2005, Cyber Monday has grown to become the most profitable day of the year for many online retailers. This year is particularly special, because it marks the largest online shopping day in US
The scope of the digital marketing industry is constantly changing, so being able to adapt to these changing trends is a must. So far in 2017 we have seen new technologies like the IPhone X, Google Home,
Recent use of blockchain in cryptocurrencies is leading experts to believe that its uses may go far beyond the crypto market. This technology could be utilized in many different ways, particularly in digital marketing and advertising. While
Many people still have their doubts about the immense effect that digital marketing can have on a particular product or service. A common caveat of marketing is that its results are not always entirely measurable. We have
Despite still being a bit young in the advertising world, Snapchat is starting to step up their game with the introduction of the new ‘Snap Pixel’. This new addition to the wildly popular social media app will
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