Instagram continues to be a valuable marketing tool for many brands, especially as the popularity around influencer marketing continues to grow as well. However, not many businesses use their own profile to build a complimentary marketing channel
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Instagram’s recent update came with several new features. While this one may not seem like the most exciting, it’s extremely useful for brands. As marketers, we’re always working to get our content found easier online and on
As a business, the goal of posting on social media is to generate brand awareness, engagement and drive more traffic to your website. To optimize your social media marketing strategy, the times you post on social media
With over 500 million daily users, Instagram Stories are a great way to reach potential new customers while building a stronger connection with your existing ones. Instagram stories were first introduced in 2016 and have since become
Social media is a unique public environment that has its own culture and expectations. And at some point in social media managing, you’ll have to deal with negative comments on your brand's page or posts. While some
More than a year ago, Instagram made a huge change to their algorithm. This change resulted in switches from chronological posts to more relevant posts that users were more likely to engage with. Many users expressed their
As marketers, we are constantly on the lookout for the latest and greatest marketing technologies. New gadgets and gizmos come and go, but few can withstand the test of time. One that has achieved this honor is
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