Instagram’s recent update came with several new features. While this one may not seem like the most exciting, it’s extremely useful for brands. As marketers, we’re always working to get our content found easier online and on social platforms. Instagram’s keyword search tool now allows posts to get found, even without using specific hashtags.
Here are three ways to utilize this new Instagram feature to help grow your profile and your brand in 2021.
1. Customer Engagement and Profile Growth
One of the biggest opportunities from Instagram keyword search is brands being able to identify and engage with customers. Today, frequently engaging with your audience on social media is essential for organic growth. With this new feature, you can now search for posts by using the words and phrases your ideal customers are known to use in their captions.
You can then spark conversations with these users and build stronger relationships with them on social media. This growth method requires really getting to know your audience, their interests and pain points, in order to identify the correct keywords and phrases to search.
The tool also helps you find brand mentions that you may have missed prior because the user didn’t tag you or use a branded hashtag.
2. Market Research and Competitive Analysis
Social listening is critical for social media growth, as it enables brands to conduct competitor analysis and get into the mind of their ideal customers. With Instagram’s keyword search tool, brands can now look up competitor keywords to see what their audience is saying about them. Brands can also now see if users are speaking about pain points that their products or service solve.
These insights ultimately help with creating better content that resonates with your ideal audience, in turn, boosting your Instagram presence.
3. Get Discovered Easier
One of the biggest benefits of Instagram keyword search is that it makes it much easier for users to find you, ultimately enabling you to grow faster as well. Be sure to use highly trafficked and relevant keywords in the captions of all your posts.
Despite this new tool seeming like a very underwhelming update, the opportunities for brands are huge.
Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!
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