The key to a great digital marketing campaign is the well thought out plan behind it. If you try to launch any campaign without specific directives, it’s likely that you will waste a lot of time and money without producing any real results. This is why many businesses turn to a digital marketing professional. The experts at Onimod Global are here to assist you, and provide insight into what it takes to put together a high quality digital marketing strategy.
Every marketing strategy should be focused around the consumer. The first step in your strategy is to identify who this consumer is. Many professionals outline a buyer persona because it has been proven to be a substantially more effective marketing method.
The persona allows you as the marketer to develop a much more detailed description of your ideal target audience. These details include goals, challenges, interests, and personal priorities of the consumer.
In can also be beneficial to ask these detailed questions of your own company and product. Clearly defining the final objective is essential. Much of the strategy will be built around what you eventually hope to achieve with the digital marketing campaign.
While most plans are structured around conversions and sales, there are a wide variety of other goals to be considered. Increasing brand awareness through simple traffic and reach campaigns can be very effective. It is also common to launch campaigns with the intent to gather positive reviews about a product or company. Make sure that you are considering all of your options before moving on to the next step.
Your measurements will depend upon the chosen objective for the marketing strategy. Determining the overall success of your digital marketing initiatives will be shown through key performance indicators.
Common key indicators are conversion rates, click-through rates, and overall impressions. If your campaign spans across multiple platforms, it would be wise to link them all together in Google Analytics.
Google Analytics is a wonderful tool for digital marketers. This program allows you to combine all of your data into one easily manageable source. After letting all of your ads run over the course of a few weeks, you should have plenty of solid information regarding your marketing efforts. Once the data is compiled, it is easy to glean insights about the campaign.
Analytics provides an opportunity to compare all marketing mediums in use side by side. This way you can clearly see if the Facebook ads are outperforming the Bing ads. Looking at the overall performance of these many platforms can help you see which is most successful, and which is not.
Revisit and Readjust
Now that you possess tons of information and insight into your digital marketing activities. Using analytical tools you should be able to pick out details about the different ads and how they are running across different platforms.
With this information, you should be able to determine how to best spend your ad dollar. Trim the fat of the campaign and eliminate poorly performing advertising options. Or, you can try to rewrite your ads completely and start fresh.
Whatever you decide to do, now you know how. A new plan must be created every step of the way. They do not all have to be incredibly complicated or intricate, but they do need to be intelligent business decisions. The key to any advertising strategy is to have one. Plain and simple.