Tag Archive for: marketing strategy

Seven Key Components of a Successful Digital Marketing Strategy

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A well-defined and structured digital marketing strategy can be the key that transforms businesses. 

An omnichannel marketing strategy is essential for marketers to take advantage of the growing digital marketing opportunities for acquiring and retaining customers – so they can win more sales. In this blog, we will dive into the seven key components that form the foundation of a successful digital marketing strategy. Let’s begin!

Why is Digital Marketing Strategy Crucial?

In the ever-evolving digital landscape, a robust marketing strategy is no longer a luxury; it’s a necessity. It provides a solid foundation for your marketing efforts, acting as a roadmap to steer all your online campaigns. 

At Onimod Global, we stress the importance of a comprehensive strategy that aligns with your unique business goals and reflects the nature of your target audience. In this era of digital information overload, the only way to stand out is by communicating your brand’s message in the most personalized, engaging, and efficient manner possible.

What is an Omnichannel Marketing Strategy? 

An omnichannel strategy is a sales and marketing method to deliver a seamless and consistent customer experience across all touchpoints. 

In omnichannel marketing, every channel is interconnected to offer customers a consistent and unified experience. By offering a seamless, integrated experience across all channels, businesses aim to improve customer engagement, brand loyalty, and overall sales. In other words, a 360-degree approach is needed for a robust and effective digital marketing strategy. 

Seven Key Components of a Successful Digital Marketing Strategy

Here are the seven critical components of a successful digital marketing strategy:

Business Goals: All digital marketing strategies should revolve around your business goals. These goals form the core of your digital campaigns, helping you measure success and adapt to market changes. Whether increasing brand awareness or driving sales, your business objectives should be clear, measurable, and achievable. These goals serve as the foundation and guiding force for all marketing efforts. 

Short-term business goals refer to the objectives and targets a company aims to achieve within a relatively short time frame. These goals often focus on immediate results and can serve as stepping stones toward achieving long-term objectives. Key aspects of short-term business goals can include revenue and sales targets, operational efficiency, or customer satisfaction and retention.

Long-term business goals are broader objectives a company aims to achieve over an extended period, typically spanning multiple years. These goals are more strategic and focus on the business’s growth, sustainability, and competitive position. Critical aspects of long-term business goals can include market expansion and growth, brand building, or corporate social responsibility. 

Target Audience: Understanding your audience is crucial in tailoring your digital marketing strategy. By defining your audience’s demographics, interests, and online behavior, you can create personalized content that resonates with them and ultimately converts them into loyal customers.

Finding your target audience is crucial in digital marketing because of the vast number of social media users, which currently stands at 302.35 million. With such a large and diverse user base, identifying and understanding your specific target audience becomes essential to ensure that your marketing efforts are effective and impactful.

In a sea of millions of social media users, finding your target audience enables you to cut through the noise, stand out from the competition, and build meaningful connections with the people most likely to be interested in your products or services.

Budget and Resources: The effectiveness of a digital marketing strategy is significantly influenced by the budget and resources allocated. Ensuring that resources are well-distributed across various marketing channels can maximize reach and ROI.

Changes in algorithms, trends, or user behavior can significantly impact your reach and engagement. By diversifying your marketing across various channels, you mitigate the risk of relying on a single platform and ensure your message reaches your audience through different avenues. Therefore saving money in your budget for your campaigns.

Competitive Analysis: Observing and learning from your competitors can provide valuable insights. By analyzing their strategies, you can identify gaps in the market and opportunities for differentiation. Remember, competitive analysis is an ongoing process. Continuously monitor your competitors’ activities and adapt your strategies accordingly to maintain a competitive edge in the market.

Marketing Channels: Choosing the proper channels for your digital marketing strategy is critical. Whether social media, SEO, email marketing, or PPC, your channels should align with your business goals and audience preferences.

Assess the relevance of different marketing channels to your business and target audience. Consider factors such as the channel’s user base, engagement levels, reach, and the nature of content that performs well on that channel. Marketing channels and trends evolve over time, so be prepared to adapt and iterate your channel selection as needed. 

Content Strategy: A content strategy is a comprehensive plan that outlines content creation, distribution, and management to achieve specific business goals. Content is the lifeblood of your digital marketing strategy. A strong content strategy can boost SEO, foster customer engagement, and drive conversions. Remember, quality always trumps quantity.

Metrics and KPIs: Last but not least, tracking your progress is essential. Identify metrics and KPIs that align with your business goals. This will allow you to measure success, identify areas for improvement, and adjust your strategy accordingly.

Regularly review and analyze the data to gain insights into your performance and identify trends, patterns, and areas for improvement. Using metrics and KPIs effectively, you can gain valuable insights, track progress, and make data-driven decisions that drive your business forward.

Onimod Global – Helping You Navigate the Digital Landscape

Onimod Global provides the tools to create and execute a compelling omnichannel digital marketing strategy. We understand that one size does not fit all in the digital world. That’s why we offer personalized, dynamic, and innovative solutions that align with your business needs and drive growth.

At Onimod Global, we are dedicated to using our knowledge and content creation experience to assist businesses in achieving success through modern marketing strategies.

Contact us to learn more about how we can help with your social media strategy today.

GA4 New Updates You Need to Know

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The next generation of Analytics, Google Analytics 4 (GA4) is here. But is it as transformative as we anticipated in the Google Ads world? Let’s explore the new platform features and how they can benefit your digital marketing strategy.

In the ever-evolving landscape of digital advertising, it becomes vital for organizations such as Onimod Global to continually stay attuned to the latest modifications and advancements in key tools of the trade. 

Google Analytics 4 (GA4) stands as an essential tool in this assemblage, demonstrating a profound shift in the landscape of marketing analytics. In this article, we’ll explain what Google Analytics 4 is, how it works, and why it benefits for all businesses marketing online. Let’s dive in!

What is Google Analytics 4?

Google Analytics 4 (GA4), previously known as App + Web, is the latest iteration of Google’s famed analytics tool, designed to provide enhanced insights into user behavior across websites and applications.

GA4 introduces a new era of data analysis by adopting a user-centric model, focusing on the individual user’s journey across various platforms and devices. This modern approach to analytics allows digital marketers to track a user’s progression from the initial point of engagement to conversion, regardless of the device or platform used.

Equipped with advanced machine learning capabilities, GA4 can intelligently identify trends and patterns in data, offering predictive analytics to marketers. This helps in optimizing marketing strategies by understanding and forecasting user behavior.

Let’s explore the top Google Analytics 4 features you should be aware of.

  1. The Advent of the User-centric Model

The pivotal revamp in GA4 underscores the transition towards a more user-oriented model. This concept magnifies the lens on individual user behavior as opposed to amassing collective session data. As a result, Onimod Global can glean intricate insights into the idiosyncrasies of user engagement, facilitating tailor-made strategies for enhancing customer experience.

  1. Enhanced Machine Learning Capabilities

GA4 ushers in an era of unparalleled machine learning capabilities in marketing analytics. Its ability to uncover concealed patterns and forecast future consumer behavior provides companies like Onimod Global with the foresight needed to avoid setbacks and seize advantageous prospects. Leveraging these advanced algorithms empowers marketing strategists to maintain a competitive edge in this ever-evolving landscape.

  1. A New Approach to Event Tracking

The event-tracking paradigm in GA4 experiences a noteworthy transformation, offering marketing experts the versatility to tailor the tracking of user interactions without the requirement for constant code modifications. This adaptability allows Onimod Global to meticulously analyze every facet of user engagement and interaction, thereby shaping refined strategies to enhance user retention and conversion.

  1. Cross-platform Tracking

The cross-platform tracking system of GA4 brings a considerable advantage to Onimod Global’s objective of achieving smooth user engagement. By seamlessly merging data from web and app platforms, the barriers dissipate, and a comprehensive perspective of the user’s journey unfolds. This profound comprehension plays a vital role in orchestrating a flawless, cohesive user experience.

  1. The Advent of Codeless Tracking

The introduction of codeless tracking in GA4 signifies a momentous leap in marketing analytics. By facilitating the monitoring of specific events without the requirement of additional code, GA4 simplifies the entire process. It empowers Onimod Global to delve deeper into the intricacies of user interactions, helping tailor experiences that are attuned to individual user preferences.

Why is Google Analytics 4 a Boon for Digital Marketing Virtuosos?

We’re glad you asked!

  1. Amplified User Intellect

Google Analytics 4 (GA4) proffers a more nuanced perception of user interactions within your digital space. This powerful tool meticulously records the journey of users across an array of devices and platforms, acting as a barometer of their engagement with your brand and content.

  1. Superior Multi-Device Tracing

The robust multi-device tracing capabilities of GA4 epitomize its usefulness. It monitors user behavior across a wide array of devices, including mobile, desktop, and tablet. This 360-degree view facilitates the design of potent marketing initiatives that resonate with users irrespective of their choice of device or platform.

  1. Personalized Events

GA4 empowers you to orchestrate personalized events that document particular user actions, such as button interactions, video playbacks, or form completions. This control over data acquisition paves the way for a profound understanding of user behavior, enabling data-driven decision-making.

  1. Machine Learning Augmented Intellect

Integrating machine learning in GA4 to scrutinize user behavior adds a new dimension to marketing analytics. This ingenious application spots patterns and trends, equipping you with actionable insights to fine-tune your digital marketing strategies, ensuring maximum traction.

  1. Compliant with Data Privacy Norms

In an era of heightened data privacy consciousness, GA4 prioritizes user data control and adherence to data privacy mandates such as GDPR and CCPA. GA4’s ability to gather and administer user data respectfully underpins its commitment to upholding user privacy, while simultaneously ensuring regulatory compliance.

To Round it Up

In the grand tapestry of digital marketing, these enhancements in GA4 are akin to new threads woven in, adding layers of depth, intricacy, and intelligence. 

At Onimod Global, we specialize in all facets of Google, and our Digital Marketers hold Google Ads Certifications. As an experienced global digital agency, we are also recognized as trusted Google Partner. Being a Google Partner revolves entirely around our expertise in managing Google Pay Per Click Campaigns.

Got questions about Google Ads or want to learn more about us and our Digital Marketing services? Contact us here today.

 

How To Create Content People Actually Want

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When creating content, the goal is to resonate with our audience. But with so much content saturation and consumers having less reading time, capturing readers’ interests is harder than ever. So what makes content stand out? Continue reading here to find out.

It’s no secret that quality online content is important for driving website traffic, finding new customers, and asserting your company as an industry leader. The challenge is clear: There is an enormous supply of content on the internet, and people seem to have less free time to read than ever. So how can your writing compel even the weariest readers to stop and take in new information?

Quality Not Quantity

You’ve defined your content strategy, assembled a team or found a great outsourcing partner. Before you can start creating content your audience wants to read and share, you need to set up systems that guarantee quality over quantity.

How do you identify and ensure high-quality content?

Quality should always be your priority in content creation. Search engines value quality content when ranking websites; even more importantly, quality content significantly affects your readers and customers. But, you must apply reviewing and editing criteria to an article before publishing it. To help ensure your content will be engaging to your target audience, ask yourself if you’ve covered the following factors:

  • Originality: What does your content/brand offer that no others do? How does it stand out from the crowd? What makes the perspective unique?
  • Readability: Does the article summarize and explain complex matters in an approachable, easy-to-understand way? Is it written engagingly?
  • Voice: Does the tone speak to the reader? Does it match your brand’s culture and tone?
  • Relevance: Is the article meaningful to its intended reader? Does it help the reader’s purpose or answer their questions?
  • Timelessness: Will the content still be relevant and exciting in a few years? Could it easily be updated if needed?
  • Grammar and spelling: Is the writing free of typos and grammatical mistakes?

In the word of digital marketing, criteria constantly evolve. This means staying on top of the latest content marketing research and analysis and adjusting your strategy as needed is essential.

To really get into the brains and needs of your audience, have you considered the psychological aspects of your content? This can be explained by Maslow’s Hierarchy of Needs…

Understanding Maslow’s Hierarchy of Needs

To understand what sets exceptional content apart, it’s important to first understand the framework. One such framework is Maslow’s Hierarchy of Needs, which predates the concept of content marketing. Maslow arranged human needs in a hierarchy. With survival-oriented physiological needs at the bottom and more imaginative and intellectually oriented “self-actualization” needs at the top.

According to Maslow’s theory, higher needs are increasingly psychological and long-term. While lower needs are more focused on short-term survival. Let’s explore how this hierarchy intersects with content marketing.

Physiological needs

The bottom of the pyramid is straightforward to comprehend, as it encompasses all the necessities for survival. For brands that offer products or services that aid with these basic needs, a remarkable opportunity arises in the ability to develop informative content that assists consumers in achieving a good quality of life.

Numerous tourism groups offer essential food guides for their regions. For example, Chicago’s food industry provides an excellent example of such guides, while brands like Weber may provide recipes and educational content on specialized diets and cooking. Software companies like Adobe also take this approach with CMO.com, a successful website that focuses on insights, expertise, and inspiration for and by digital leaders.

Safety Needs

Several industries, particularly automotive and pharmaceuticals, incorporate safety as a key theme in their marketing strategies. Content centered on safety can be created around the promise of protection or faster recovery from injury and disease. Tesla provides an excellent example of this by emphasizing the safety of their self-driving vehicles.

They also are able to tie in the environment’s well-being through their range of electric cars. Brands that prioritize safety can use clever content to tap into people’s desire to safeguard themselves and their families, fostering engagement and conveying critical messages that can enhance people’s lives.

Social Needs

As we move up Maslow’s hierarchy, the opportunities for content inspiration become more diverse.  The need for love and belonging encompasses a desire for close and happy families, fulfilling friendships, higher self-esteem, and an overall sense of fulfillment. Many brands find ways to help consumers forge deeper relationships. For example, McDonald’s is known for tapping into family values and togetherness in its advertising campaigns. Brands use friendship as a central theme as well. Family, friendship, and intimacy can all serve as powerful tools in messaging and engagement for brands across various industries.

By appealing to the human need for love and belonging, brands can create messaging that strikes a chord with consumers on a personal level. Thereby building trust and loyalty. This type of content can be especially effective in industries where emotional connections are crucial. For example, healthcare, education, and consumer goods. However, it is important to keep in mind that such messaging needs to be authentic and aligned with the brand’s values and mission.  Consumers can easily detect insincere attempts to exploit their emotions for commercial gain.

Working With a Digital Agency That Meets Your Needs

Selecting the right digital marketing agency is crucial for businesses seeking to establish or expand their online presence. Experienced content agencies can identify what needs to be done to improve your overall online presence and produce fast results.

At Onimod Global, content creation is the cornerstone of our marketing. Our army of talented creators can help brands to create authentic content that will resonate with their target audience. Not only do we help to reduce the cost of hiring a full-time content creator, but we also help to streamline the whole creative process, as the content can also be used for other types of digital assets like ads, newsletters, and social posts. Our creative capabilities span all mediums and solutions, from omnichannel creative campaigns to product and service innovation to global brand experiences.

Final Thoughts

Creating content that resonates with audiences can be challenging, but using Maslow’s Hierarchy of Needs and selecting the right digital agency can help businesses achieve their content goals.

At Onimod Global, we are dedicated to using our experience and content creation expertise to assist businesses in achieving success through modern marketing strategies.

Contact us to learn more about how we can help with your social media strategy today.

Instagram Marketing for Small Businesses

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Instagram is a social media platform that allows you to share photos and videos with your friends, family, and the world.

The platform has grown exponentially over the years and continues to grow in popularity. It all started as a simple photo sharing app, but now it provides live streams and video reels. It seems like there’s nothing this app can’t do!

If you’re looking for ways to harness Instagram’s power for your business, here are some tips you can follow to revamp your small business marketing strategy.

Having a Goal

Instagram is a powerful tool for small businesses. To get the most out of your Instagram marketing, there needs to be a clear goal in place for what you want to achieve on the platform. You might choose one or more of these goals:

  1. Increase sales.
  2. Drive website traffic.
  3. Generate brand awareness.
  4. Boost customer engagement.

Once you have a goal in place, you can use that to guide the type of content you post, the people you want to reach, and the general messaging to use on your page.

Optimizing your Bio

When you’re busy running a business, it’s easy to forget how valuable your social media presence is. But it’s not just about trying to sell something. Your Instagram bio is one of the first things people see when they visit your profile — think of it like the homepage of your website.

When you only have a few seconds to capture a visitor’s attention, what are the main elements or pieces of information you want them to take away? Your bio is a perfect place to let new followers know who you are and what you do. Start by writing a little bit about your company and the type of content people can expect to see.

Offer Exclusive Promotions

You want to get more followers on Instagram. We get it. It’s a numbers game, and the more followers you have, the better your chances of making sales. But how do you get more followers without flooding your feed with posts that make you want to turn off notifications?

The solution: exclusive promotions for followers.

Share a discount code that followers can mention if they visit your business in person or use at checkout when shopping online. To make the promotion even more exclusive, use Stories to share discount codes. Because Stories disappear after 24 hours, followers may feel a sense of FOMO if they don’t act on it quickly.

Promotions give your followers a reason to stay engaged and look forward to what and when you’ll post next, which helps build brand loyalty for your small business.

Make your Posts Shop Worthy

Instagram is a powerful platform for all types of businesses, but one of the most underutilized features is Instagram Shopping.

If you operate an e-commerce business and want to reach even a fraction of these engaged shoppers, take advantage of Instagram’s commerce tools. Instagram Shopping makes it easy for your followers to browse and purchase products directly through the app. After setting up your shop on your profile, you can add product tags to your posts.

Final Thoughts

If you’re a small business owner, you know how important it is to have a strong Instagram presence.

Instagram is the go-to place for young people, and they’re spending more time there than ever before. Whether you do or don’t have an Instagram presence, there’s so much you can do to grow your brand—and we’re here to help.

At Onimod Global, we specialize in social media strategies for big and small businesses so your business can reach new customers, increase sales, and build loyal customer relationships through the app for years to come. Contact us today to get started!

Best Practices for Great Landing Pages

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What makes a landing page great? The primary goal of a landing page is to nurture customers who aren’t ready to buy – yet. And show them how your company can provide them value in that area of curiosity. Great landing pages are essential to any business because they help drive sales to your product and services as well as boost customer experience.

Let’s take a look at how you can implement Onimod Global’s tips to make a great landing page.

Crafting Good Headlines

A headline is one of the first things that a user will see when they click on a landing page. With this in mind, it’s important to write headlines that sell. Here’s are a few tips on how to create a compelling headline for your website:

1. Don’t be ambiguous. Your headline should sum up the content of your video in an engaging, concise and eye-catching way.

2. Make sure it conveys the benefits of your offer. This will make users more likely to stay on the page and act on the call to action.

3. Keep in mind that an optimized page title can also help you rank better in the search engines. Having an indexed landing page on your site that is keyword optimized raises its visibility for that particular query.

4. Finally, make sure your headline for your landing page matches the headline of your email, ad, SEO copy, etc. for a seamless user experience

Having Separate Landing Pages For Different Campaigns

Message matching is an important part of a great user experience.  Message matching is defined as, matching the heading of your landing page with the headline of the ad or piece of marketing your visitor clicked. This is especially crucial if you’re a B2C company.

Most B2C’s create and distribute a large amount of content across many different categories and product types, simply sending users to your homepage or a different product page from your promotional pages won’t allow that message to match up properly.

Be Mindful of the Images You Choose

Hubspot estimates that 65% of people retain information paired with relevant images compared to 10% of people who only hear that same information. Because of this, you want to make sure that your images are inspiring, original and eye-catching, but most importantly you want to make sure they inspire your visitors to action.

A concise, educational video can also boost conversion rates if you’d prefer to go that route. But be mindful of the images you choose. Your images should always help you earn conversions, not distract your visitors. 

Implementing Engaging CTA’s

Your call-to-action (CTA) button is the most important part of your landing page because it’s the way that new leads are created in your system. Without this button, you don’t get potential new customers, and the rest of the copy and images on your page lose their importance. Great CTAs can increase your conversion rates, see some of our following tips below:

  1. Having a convincing CTA button. Avoid using terms like “submit”, “get started”, and use terms like “Get my free trial”, or “Send me the eBook”.
  2. Your CTA button should contrast the surrounding elements on your landing page in order to draw attention.

Final Thoughts

Design and digital marketing go hand in hand. Without the two it can be hard to have your campaigns stand out in order to drive engagement and new leads. At Onimod Global, we can help you craft a strategic digital marketing plan to meet your company’s needs.

Whether you need help with your web design and landing pages or your social media strategy, we are your one-stop-shop for all things digital marketing. For more information on our services, reach out to us today!

Long-Tail Keywords: What are they?

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Are you tired of trying to rank for the two or three-tail high-competition keywords as your competitors? Long-tail keywords could be the answer. What are long-tail keywords and how do they work in search marketing? Let’s find out!

Targeted keywords filled with intent can help you reach your target audience. If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. Let us break down how to use long-tail keywords for your business’ benefit.

What are Long-Tail Keywords?

Long-tail keywords are specific search queries that tend to have relatively low search volumes. They make up a large percentage of overall searches when added together. The term long-tail was coined to describe the phenomenon of niche products becoming a top seller.

The term “long tail” refers to the tail at the end of a curve when looking at keyword searches on Google. Long-tail keywords are specific but least-searched. A head keyword is typically a broad term when it comes to searching for a product/brand.

Here are a few examples of long-tail keywords vs. head keywords:

Head Keyword:

Nike

Long Tail Keywords:

Nike Air Max Ones

Nike sustainability policy

Vintage Nike shoes

Nike Men’s Yoga Shorts

While exact length doesn’t matter, long-tail keywords are typically at least three words in length due to their specificity.

Why Are Long-Tail Keywords Important?

Head terms are competitive, especially the popular ones. This in turn, makes it difficult for them to rank well with SEO. By using long-tail keywords you’re able to differentiate your business and services while having fewer to compete with to rank on the first page of Google.

Long-tail keywords can help you get more out of your advertising return on investment. High-volume keywords have a high cost per click, but they don’t convert well. Low-volume keywords are highly targeted and therefore have a higher conversion rate.

Using Long-Tail Keywords Effectively

Finding a good long-tail keyword is only part of the heavy task at hand. Once you’ve found your desired keywords, you need to use them strategically on your page. Here are a few on-page SEO tips that apply specifically to long-tail keywords:

  1. Using keywords naturally
  2. Placing keywords strategically
  3. Consider your user’s search intent

Final thoughts

The foundation of any successful SEO campaign is keyword research. In addition to long-tail keyword strategies and other digital marketing updates, we will continue to share case studies and the latest SEO updates to help you drive your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about keywords or want to learn more about our services? Contact us here today.

Marketing Metrics Businesses Should Be Tracking

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Marketing metrics matter because smart marketing is built on the foundations of solid data. That is why any business with a digital marketing strategy should be closely monitoring the following 4 metrics. Let’s hop right in! 

In today’s digital marketing landscape, there are a number of data points to measure. Some of these will help businesses with consumer insights and others with direct response. This can be tricky as trying to measure both consumer behavior as well as whether specific marketing activities have led directly to sales. After all, aren’t you ultimately in the game to book more meetings?

A business is only as good as the data it collects. Data reveals the most critical questions to help a business grow faster. Here’s a look at digital marketing performance indicators, along with best practices on how to evaluate the data they provide.

Traffic Sources

Knowing where your future prospects are coming from is important. Did they visit your website after google searching your company? Or did they find you through social media? There are so many places where your clientele can stem from, and its valuable knowing how they found you.

By having access to these insights, it will help you prioritize and optimize those channels. Once that has been done you can easily make simple improvements to other channels that are underperforming.

Tracking Engagement

When someone visits your website, it’s always best practice to know how long they’re browsing. This metric reveals how interested visitors are in your content and if you are attracting additional visitors.

If you see that visitors are only browsing on your website for a few seconds, it could be an indicator that they either didn’t end up on the site they were looking for or quickly realized they’re disinterested in what you’re offering. On the other hand, if you see that your visitors are on your website for an extended period of time, it can signal that you have content the market is interested in.

Everytime you post on social media, send out an email campaign or put out display ads you should be measuring your engagement rates. A great example of this is seeing how many likes an instagram post gets. At times one post may have more likes than another post. Knowing how your audience engages with your content will help you cater and craft future content for them.

CAC & CLV

CAC stands for customer acquisition cost, CLV stands for customer lifetime value. Both of these are crucial to your marketing metric strategy. With customer acquisition cost, there is a cost associated with every customer. Businesses need to measure how much it costs to acquire customers throughout their buying journey.

With customer lifetime value, you’re measuring how much the average customer will spend on your brand during their lifetime. This metric indicates the total financial value a customer brings. Ultimately, this metric will help you decide where to invest the most.

Brand Equity

Lastly, become an expert on your audience. Know how they view you and your products. Household name brands such as Nike and Coca-Cola are all names you recognize, even if you don’t buy their goods. A great example of this would be referring to the product as the brand name. Most people purchase disinfecting wipes and refer to them as “Clorox Wipes,” whether or not they’re purchasing that specific brand.

Analyzing your brand strength will help you know how strong you are in the market and if customers prefer your brand over competitors. It will also be a relevant factor in whether or not customers are willing to pay more for your products since they find your brand valuable.

Last Thoughts

When it comes to business, every company is different, and as such, will need to rely on their own unique set of KPIs and metrics to track their performance. Even the digital marketing metrics that are relevant to your business will vary greatly, depending on what you’re trying to accomplish.

We hope you have learned a little bit more about the importance of metrics and how beneficial it can be to your business. Our goal is to ensure we help improve your marketing and drive success.

At Onimod Global, we regognize the unique and individual nature of every client, and work with your business to help develop a custom strategy that is designed to bring you the highest success possible. Digital Decisions driven by Data is our mantra. Advanced analytics and reporting capabilities is what we do best.

Got questions about tracking and measuring your business performance? Contact us here today to start the conversation.

How To Choose Content Marketing Topics

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When choosing content topics, most digital marketers try to write about things they believe is relevant to their audience. While relevance is important, alone it’s not enough. Furthermore, some seemingly relevant content topics may not be a good fit for your brand. 

Effective content marketing grows only when you understand the competition at stake when trying to get the audience’s attention. One of the biggest questions you can ask yourself is, how do you determine topics that are a good fit but also have a positive impact on ROI?

Here are a couple tips on how to choose your content marketing topics effectively.

Find the content topic that your audience is most interested in

If you have two related topics in mind, write about the one that gets more average engagements on social media. While this may sound simple, its often times overlooked. A common problem most people run into is quickly sorting content or blog ideas to find the best topic out there. Evaluating topics with alongside of your social data can be a significantly easier step for analyzing content.

For example, if you’re writing about nutrition or fitness, you might want to critique different diets. In this search for the terms “Paleo” and “Vegan,” it’s easy to see that content about vegan eating is more popular.

“Vegan” has a much higher average level of engagement. So, writing about it can give me a competitive edge, making it easier to get my audience interested in my content, and extending its reach with more social shares. This search took less than a minute, making the Content Analyzer an efficient choice for maximum ROI.

Find topics with less competition

Just as it can be wise to opt for long-tail keywords with lower competition instead of core keywords with tons of competition, using content marketing topics that meet your business goals AND are less competitive is a great option for maximum impact.

Another option would be to pursue different types of content based on how saturated or competitive the content landscape is. If you are writing about a topic with high competition, here are a few tips:

  • Create higher production value content such as videos, courses, ebooks, or original research
  • Consider paid distribution, such as advertising on social media
  • Collaborate with influencers to increase the distribution power behind the content
  • Make sure you have a promotion plan in place that extends beyond the initial post-publication phase

Can the message be shared across multiple mediums?  

Social networks are where conversations take place on different topics. In most content areas, the conversation will gravitate toward one network over another. By comparing the performance of different topics through various networks, you can develop content that will appeal to target audiences on specific networks.

Content marketing takes a good balance of storytelling, educating, convincing and should include a call-to-action. Once you’ve landed on a strong topic, it’s equally important to ensure you’re able to create multi-purpose content out of it. You want to choose topics that you’re an expert on, but you don’t want it to be too niche. This may cause a shortage of material and of those actually interested in reading it. Not only that, but it might also be difficult to share that content across multiple mediums and platforms.

For example, mobile app development content performs better on Facebook and low code performs better on Twitter. If you want your content to reach people on Twitter, it would be a good idea to frame the piece around low code. You want to find the sweet spot between broad and niche. Ideally, you will find content pieces that can be featured in a number of ways. For example how-to content could be created as:

  • A YouTube video
  • An infographic
  • A blog post

You want to be able to then share these pieces of content across social platforms. Having flexible content ensures that all members of your audience will be able to find something they best relate to and be able to find it in multiple places. This also creates less work for you, as you can successfully reuse and share topics.

Final Thoughts 

Mapping out and choosing the right topics for content marketing takes strategic planning. Learning what content performs best among your audience takes time and experimenting. Continually measure and track your strategy and make changes when necessary. Choosing the right topics is essential to developing and driving an effective coverall content marketing strategy.

More From Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. If you’re looking for assistance with your content marketing or any other areas of digital marketing, contact us today!

Why You Should Invest in Video Ad Marketing

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Investing in video ads can help drive brand awareness, more engagement, foster a greater audience connection and ultimately boost sales. If you’ve yet to commit to a solid video marketing strategy, here are 3 reasons to consider. 

Better Engagement

Movement and sound are two elements of an ad that easily catch user attention. They also help convey efficient, effective messaging, both which lead to higher engagement. This format is additionally effective in delivering your narrative to the target audience with a tailored message that’s easy to consume. Video ads that capture the interest of users and follow through with a CTA are more likely to succeed with keeping audiences interested. 

Additionally, research has found that the average user remembers 95% of a message when watched, compared to 10% when read. Meaning potential customers are more likely to recollect your brand’s message through video content, rather than a static image or text ad. 

More Shareable

Video content is quick, concise and makes it very easy to tell stories that are easy to consume by users. Video ads offer brands the perfect opportunity to express themselves and tell consumers why they can be trusted and why their products or services are worth purchasing. All of these elements also make videos much more sherable. As seen on Twitter, where 700 videos are shared by users every minute. Posting more shareable content helps increase your brand reach, generate more awareness and put yourself in front of more customer prospects. 

Higher Click-Through Rate

Along with being more engaging, videos also get a much higher-click through rate. According to a Smaato study, the average CTR of video ads via mobile is 7.5 times higher than standard display ads. One particular brand even found that video ads generated 47% higher CTR on Facebook than text ads. 

Final Thoughts

Though video ads can be more time consuming and costly to create, their ability to effectively narrate your story allows you to engage more prospects, gain higher reach and generate more ad clicks. 

At Onimod Global, we’re experts in all things digital marketing, including SEO, SEM, social media, web dev, graphic design, branding and more. If you’re looking to get started on building a video marketing strategy, we can help. Contact us today. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Tips to Keep Your Marketing Emails from Getting Flagged as Spam

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When you put a lot of effort into creating your email marketing strategy, it can be frustrating looking at the stats and seeing that a large amount of your messages end up in spam. A report from Return Path revealed that spam filters are more rigorous than ever, with one in five emails failing to reach the inbox. This can be very concerning, especially when email marketing is a large part of your overall strategy. But there are a number of things you can do to help prevent your emails from getting marked as spam by filters and consumers. 

Build Your Own Email List and Regularly Clean it Up 

If you’re buying email lists and sending content to people who never signed up to receive them, your chances of ending up in the spam folder skyrocket. The average office worker receives 121 emails daily, meaning it’s unlikely they’ll waste time opening unwanted messages. It may take more time, but organically building up your email list will be much more effective in the long run. 

Once you have a good size list built up, it’s important to manage it. Some recipients will naturally unsubscribe from your emails, but others will just start ignoring them. This will lower your engagement rate and make you seen as less favorable by the ISPs. This ultimately means your emails will more likely go to the spam folder. You can combat against this by regularly looking at your stats and removing unengaged users, bounced emails and role email addresses. 

Make it Clear Who the Email is From and What it’s About 

Most companies have multiple email addresses within their domain, depending on the size. You don’t want to change the sender field too often. Try to stick with the one that works best with promotional messages and avoid odd names, such as donotreply@yourdomain.com or 123456@yourdomain.com. Build trust with your recipients, meaning you don’t want to confuse them with using a variety of sender addresses or unprofessional ones. Try to either stick with a person’s name or your company name. 

Once you’ve made it clear who the email is from, make it clear what it’s about. This means avoiding spammy subject lines. Don’t want to try to trick recipients into opening your email by starting your subject line with “FWD:” or “RE:” implying there was previous communication. You also shouldn’t use click bait, such as telling them they’ve won a prize if they haven’t. Try to find something catchy and compelling that peaks curiosity, yet still gives enough information that recipients aren’t confused about what the email is. 

Use a Reputable Program 

A sign spam filters keep a lookout for is an IP address associated with the sending email address and see if there are any spam complaints associated with it. If there are, then even legitimate email addresses can get flagged due to association. To ensure this doesn’t happen to your emails, always use a reputable provider. All the top providers take steps to prevent spammers from using their platforms. They also have built in features to help avoid other common spam triggers, such as not including a physical address or using a sending email address that looks suspicious. There are thousands of marketing automation and email marketing companies out there, so just do research before deciding on one. 

Follow the Laws Governing Email Marketing

It’s always beneficial to be aware of the laws that govern digital marketing communications. Specifically, the CAN-SPAM Act, which outlines the practices you must use when sending commercial emails. There are some harsh penalties for sending spam emails, so you should be aware of what are considered spam emails. The CAN-SPAM Act defines spam as any message that are sent:

  • To a recipient without permission. 
  • Without including a mailing address. 
  • With a deceptive subject line. 
  • Without including a way for the recipient to opt-out. 

Most modern email marketing programs ensure you comply with the mailing address and opt-out by default, but you should be careful about subject lines and sending emails to those who didn’t sign up for them. 

Send Valuable Content 

At the core of any successful marketing campaign, is value. You shouldn’t be sending emails just to send them or to try to hit a quota. This causes engagement to suffer. When you send emails that don’t resonate with recipients, it’s unlikely it will get opened and more likely it will land in spam. One study found that the top reason why emails get reported as spam is because the brand sent irrelevant or too many emails. 

Before you start drafting an email, ask yourself these questions: 

  1. Is this new or urgent information? 
  2. When was the last time I sent an email about this? Was it recently?
  3. Do all my subscribers need to know this information or only a segment?
  4. If I received this email would I find it valuable? 

Takeaways 

Email marketing is an essential part of an effective strategy, but if your messages are getting flagged as spam, they’re just going to waste. The key is to identify why your emails are getting flagged and how to avoid this going forward. Keep in mind that the higher your email engagement is, the more likely your next email will end up where intended and not in a spam folder. 

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.