Investing in video ads can help drive brand awareness, more engagement, foster a greater audience connection and ultimately boost sales. If you’ve yet to commit to a solid video marketing strategy, here are 3 reasons to consider.
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When you put a lot of effort into creating your email marketing strategy, it can be frustrating looking at the stats and seeing that a large amount of your messages end up in spam. A report from
Promoting your brand through social media has become vital for overall business success. But just being on social channels isn’t enough anymore. The key to real success is through user engagement. This can help increase your brand
With the recent lift of the nation-wide shut down, the country is slowly opening up on a state by state basis, but the majority of businesses still remain physically closed. Due to the uncertainty surrounding the situation,
Right now, everyone is shifting the focus of their content to COVID-19. Rightfully so, as it’s impacting everyone and everything around the world. People are looking for answers and businesses feel compelled to respond. This creates a
A recent survey by Conductor revealed that due to COVID-19 and the extension of the social distancing guidelines, many marketers anticipate a decrease in their annual marketing budget, but still expect goals to remain the same. How
Today’s consumers no longer use Amazon just to purchase products. 90% of consumers use Amazon to price check a product, 72% of consumers visit Amazon for product ideas, and 56% of consumers visit Amazon before any other
It’s estimated that 50% of searches will be done with voice search in 2020. Optimizing for voice search is no longer a latest marketing trend–it is a necessity. Those who ignore its popularity risk losing a lot
The B2B conversion funnel can be very different than that of B2C. The purchasing decision and sales cycle as a whole can take much longer. First, because there is more than one decision maker. When purchases are
Google AdWords is one of the most used digital marketing tools today. Even though its use is widespread, optimization is still difficult for some. Creating a successful AdWords campaign is time-consuming and takes detailed, exhaustive work. It
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