Whether liked or not, the entire holiday season remains the most important time of the year for both brands and consumers. Even though Black Friday and Cyber Monday are the two largest shopping days of the year,
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The use of content marketing has grown exponentially in recent years. While the vast amount of content on the internet can be a positive, it’s also left the market extremely saturated. This means that the use of
Marketers have been predicting the death of cookies since 2017, and yet it’s still holding on. Safari and Firefox already block third-party cookies by default, and Google Chrome is soon getting the controls to follow. This has
Consistently measuring SEO results and success is crucial to maintaining an effective SEO strategy. But what exactly should you be basing your SEO success off of? With so many different measurement strategies, you need to make sure
The development of keyword strategies has changed drastically over time. Back in the day (AKA 5 to 10 years ago), a common goal among search marketers was to obtain as many keywords as possible. The number of
In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search
One of the most inspiring aspects of digital marketing is that it can be useful across an incredible number of different industries. Each industry comes with its own unique strengths and caveats, and the industry of hospitality
When dreaming up ways to improve search engine results, few SEO specialists consider customer loyalty. However, customer loyalty plays a very crucial role in marketing for a company. Lessons From Amazon Amazon never set out to become
It was announced earlier this week that Yahoo's parent company (Oath) has decided to sue Mozilla for "breach of contract." Oath claims that Mozilla "terminated a long term strategic agreement with Yahoo" in November. Mozilla recently launched
It's evident that blogging is important in a digitally dominated space, yet many organizations don't fully understand the SEO implications that effective blogging can have. It seems every company has implemented a blog to their site at
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