In response to the recent Google Performance Summit, Google made several announcements on how their services will be changing in the months to come. One of the most important announcements included the introduction of new local search
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One of the most inspiring aspects of digital marketing is that it can be useful across an incredible number of different industries. Each industry comes with its own unique strengths and caveats, and the industry of hospitality
When dreaming up ways to improve search engine results, few SEO specialists consider customer loyalty. However, customer loyalty plays a very crucial role in marketing for a company. Lessons From Amazon Amazon never set out to become
It was announced earlier this week that Yahoo's parent company (Oath) has decided to sue Mozilla for "breach of contract." Oath claims that Mozilla "terminated a long term strategic agreement with Yahoo" in November. Mozilla recently launched
It's evident that blogging is important in a digitally dominated space, yet many organizations don't fully understand the SEO implications that effective blogging can have. It seems every company has implemented a blog to their site at
When it comes to the best search engine optimization (SEO) practices, it can be difficult to know what methods are currently working and what is not. Search engine algorithms on Google, Bing, Yahoo, and others are frequently
In today's digital world, ensuring that your company's website is highly optimized for search engines and ranks well organically for relevant search queries is a high priority. According to Search Engine Journal, "70% of the links search
First Impressions No one gets a second first impression. This is true in all kinds of different relationships, but especially in business. With only a few seconds to connect with users, companies need to deliver a clear
Search Engine Optimization is a tool to increase your visibility in the digital space. Organic Search Engine Optimization or SEO, is absolutely vital to achieve long term search engine visibility for your website. It is treated with
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