Business names in call-only ads, more detailed reporting and an expansion of automated call extensions are on the way. (more…)
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A blog can be a major investment, but the SEO benefits can make it worth the effort. (more…)
This 11-plus-minute video by Google's Maile Ohye explains what questions to ask and what to look for during that hiring process of an SEO consulting firm, including useful insights, red flags and more. (more…)
The option to show extensions during store hours or time-sensitive promotions is available in all markets. (more…)
Having a strong online presence has become a necessity for businesses of all sizes. You just launched a startup and need to get your brand in front of as many eyes as possible. The problem is you
This past year has been an intense one, to say the least. But we’re finally nearing the end, and we’re ready to set our sights on 2017! Of course, in order to make appropriate assumptions about what
As we approach the final month of 2016, it's time to reconsider your ongoing SEO efforts and look at ways to step it up a gear for 2017. (more…)
I’m so tired of hearing various pundits say that SEO is dead. Maybe they are merely being provocative. Perhaps they need to fill seats in their event, and so they come up with “bait” session titles like
When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, Mona Elesseily from Search Engine Land discusses the specific ad
Google's algorithms rely on more than 200 unique signals or "clues" that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness
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