Tag Archive for: SEM

4 Reasons Why Digital Marketing Has Taken Over Traditional

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It’s no surprise that in the past decade digital marketing has become the focal point of most organizational marketing efforts. I’m not inferring that all traditional marketing efforts have completely died out as print, radio, and TV advertising are all still in existence. However, traditional efforts are dying a slow death as more consumers continue to spend more time on the internet. According to Internet Live Stats, “approximately 40,000 searches happen on Google PER SECOND, which sums to about 3.5 billion searches per day.” Listed below are four major reasons why digital marketing will continue to take over traditional methods.

1. Data and Results are Measurable:
Many forms of traditional marketing (tv, print, radio, billboards, etc.) are very hard or sometimes impossible to figure out impressions or especially conversions. With SEO and ppc campaigns, analytics are available from any date range. Impressions, clicks, engagement rates, cost per click, and conversions are now easily traceable with Google Analytics and insight tools on all the platforms. Ultimately, we now have the ability to analyze data and this is highly valuable regarding future campaign adjustments.

2. Defined and Targeted Audiences:
Ensuring that the right people come across your advertisements should be a top priority. Platforms like Google AdWords, Bing Ads, Facebook Ads, and others contain impressive targeting options that allow advertisers to hit designated audiences. Although some traditional efforts can target certain people by location for instance, the targeting features of digital marketing are light years ahead. On Facebook for example you can target by location, age, gender, occupation, user’s interests, and other relevant factors.

3. Cost Efficiency:
Depending on budgets and how much time and effort is put into digital marketing campaigns, it can still be an expensive venture. However, for the amount of traffic online ads receive compared to traditional ads, it’s not a comparison. Cpc campaigns in particular you are only charged per click, so the amount of impressions your ads receive is invaluable. Advertising through billboards, radio, and television especially can get costly. Plus as mentioned earlier, it’s very difficult to track results so figuring out ROI can be a headache.

4. Future Implications:
Digital marketing from a general standpoint is always evolving. Search engine algorithms change, interfaces update, and the expansion of mobile users is something to keep an eye on. Therefore, focusing the majority if not all marketing efforts to digital is a step in the right direction. As more people continue to spend more time online, use social media, and Google multiple phrases per day, the digital marketing world will continually reach new heights.

Contact Us: If you’re associated with a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

3 Digital Strategies for Local Businesses to Drive more Foot Traffic

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As foot traffic for local businesses continues to decline due to online shopping preferences, it’s essential for companies to pursue an effective digital marketing strategy. Through the use of digital marketing there are numerous strategies that businesses can implement that will help increase foot traffic. Three simple and cost effective strategies include using local business directories, advertising locally through Google AdWords, and prioritizing social media efforts.

1. Utilize Local Business Directories:
Failing to use local business directories will already put your organization at a disadvantage. Sites like Yelp, Manta, Yellow Pages, Better Business Bureau, Angie’s List, and others simply can’t be ignored. Not only are listings free to create for your business, they will help increase search visibility (SEO) and overall brand awareness. It’s worth pointing out that from our current SEO work we have been noticing that local business directories are dominating the organic results. Interested to see how well your business ranks online? Run a free scan on the Onimod Global website by CLICKING HERE.

2. Local advertising with Google AdWords:
In addition to local business directories, advertising locally through Google AdWords can be another effective digital strategy for driving foot traffic. According to the Search Engine Journal, “1 out of every 3 online searches now has local intent.” Some benefits of running local search ads include: increasing local visibility, generating phone calls from customers, and an overall enhancement in local awareness. Ultimately, advertising locally with Google AdWords will ensure your business with a competitive advantage if used efficiently.

3. Prioritize Social Media:
Using social media as a local business seems like an obvious and easy way to increase foot traffic, yet there’s more to social media than just posting once or twice per week. According to DMN “over half of consumers say they’re influenced to think highly of a business after seeing positive praise online.” Now in order for a local business to get plenty of recognition through social media, it starts with connecting with customers and making them feel important. All local businesses should focus on Facebook, Twitter, and Google Plus as social media starting points. When local presence increases other platforms like LinkedIn, Instagram, and Snapchat can come into play. Essentially, being consistent and visible on multiple social media channels will only help increase local foot traffic.

Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Why Digital Marketing is a Major Career Opportunity

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With Digital Marketing being the heaviest advertising route used by most organizations today, the career opportunities are flourishing. Whether through digital marketing agencies or companies hiring “in house,” there are plenty of jobs to be filled. Many individuals from the older generations are unfamiliar with concepts like SEO, SEM, Social Media Marketing, Website Development, and other parts of the digital world. Listed below are some reasons as to why digital marketing continues to be a “hot” field for many years to come.

1. Heavy Demand:
It’s no surprise that the demand for digital marketing experts is increasing at a rapid rate. According to the Digital Marketing Institute, “It is anticipated that there would be around 150,000 digital marketing jobs at the end of 2020 and not enough professionals to fulfill them. there will also be a rise in demand for digital marketing professionals by about 38% this year.” Therefore, learning the appropriate digital marketing skills will provide you with a huge competitive advantage in the job hunt.

2. Always Changing:
Digital marketing is an ever changing industry. Web, mobile, and other digital technologies are changing at an extremely fast pace. So why is this a reason to pursue a digital marketing career? Most people aren’t comfortable with or afraid of a field that always adapts, so they decide to stay away from it. It’s essential to understand and stay on top of the current trends in digital marketing to outsmart competitors. See how a client of ours (Theory) utilizes digital marketing to maintain a competitive advantage in the bar industry in Chicago. CLICK HERE to view the case study.

3. Field for Everyone:
The entire landscape of digital marketing consists of numerous skill sets, making it applicable for all sorts of jobs. Many digital marketing organizations not only consist of SEO/SEM strategists, they include graphic designers, business development executives, content writers, social media specialists, and other opportunities. Ultimately, digital marketing is a versatile industry, meaning it requires a mixture of these numerous skills. Passionate about social media, being creative, or writing? Then the digital marketing industry may be for you.

4. Great Opportunity for Advancement:
In addition to the great job outlook for digital marketing careers, the opportunity for advancement in the field is also promising. Entry level positions out of college typically consist of digital marketing strategists, social media specialists, SEO/SEM strategists, etc. If you’re able to catch on quick and continually learn more about the digital marketing world then advancement to an upper level position is highly feasible. Digital marketing managers, director of digital, or a VP of marketing for example are all respectable and reachable advancement opportunities.

Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

5 Tips for Creating Effective Landing Pages

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When seeking conversions of any sort, a landing page can “make or break” a user’s decision to convert. Building a compelling landing page tailored for conversions is much easier said than done. There are numerous factors that go into the creation of a landing page, but what separates good landing pages apart from bad ones? This post will explore five effective landing page practices from our previous experiences thus far at Onimod Global.

1. Use a Landing Page Template:
In today’s digital world, setting up a landing page from scratch may already put you at a disadvantage. There are many online resources out there that provide user friendly templates to get you started on the right path. Some that come to mind are Instapage, Leadpages, Unbounce, and certain WordPress plugins. Most landing pages that you’ll come across today are most likely created from a template.

2. Emphasis on Call to Action:
Having a clear call to action is one of the most important features for any landing page. The call to action is essentially what you want website visitors to do. Some highly used call to action phrases include: buy now, register, more info, sign up, contact us, etc. It’s also important to not distract site visitors with lots of other requests on the page. There should typically be only one, clear cut call to action. Ultimately, the call to action is by far the most important aspect of any landing page.

3. A/B Testing:
A/B testing is one of the most efficient strategies when it comes to finalizing a landing page. A/B testing consists of tweaking certain characteristics to test one landing page layout against another. Characteristics that can be tested include text font, color, size of buttons, navigation features, subheadings, use of bullet points, and any other web page feature you desire. The overall purpose of A/B testing is to ensure that your landing page is user friendly with main points and the call to action being “eye catching.”

4. Precise Information:
The last thing you want to do with any landing page is ramble on with information and drive potential conversions away. Over time research has indicated that the more choices you offer people, the less chance you have of getting desired conversions. A couple of questions to ask yourself when constructing a landing page are “do I really need to gather every piece of information possible?” or “is it relevant to include every piece of company information?” Keeping forms short and simple will most likely increase your response rates and moving all company info to the “about” page is probably your best bet.

5. Show Off Credibility:
It’s no surprise that consumers tend to place a higher value on products/services that other people have already approved. Showing off statistics, testimonials, or mentions from the media is an effective way to display an organization’s credibility. Great testimonials in particular should always be showcased somewhere on the landing page. Word of mouth is a powerful thing, whether it comes in the form of testimonials or even likes and shares.

Contact Us: For more information regarding digital marketing expertise, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Run a Free Scan: See How Your Business is Doing Today!

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Making sure your brand has as much online visibility as possible is essential in today’s digital world. Running a FREE scan with us at Onimod Global will only benefit your organization to see how well your current online presence is to potential consumers. This will allow you to see where your business ranks on search engines, important local directories, and the top review sites. Find out how your business is doing by CLICKING HERE to see where you rank in terms of overall visibility on the internet.

Major Benefits: 
Scanning your organization’s overall visibility online will provide precise information and direction on where to create listings and how to draw more attention to your products/services. Running a scan with us will provide you with marketing insights that you would otherwise not get. Google, Bing, Yahoo and others consist of the largest search engine platforms and local directories we’ll evaluate. Other local directories and review sites taken into account are: Yelp, Better Business Bureau, Angie’s List, Merchant Circle, Foursquare, Yellowbook, Manta, Whitepages, and other reliable platforms.

Contact Us:
In the end, running a FREE scan with us at Onimod Global is only beneficial to see the current online state of your organization and how well you rank. Contact us today if interested, we look forward to hearing from you!

4 Industries that Need to Prioritize Digital Marketing

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Although digital marketing is important to utilize for any organization, there are industries in particular where the return on investment (ROI) for a conversion is substantial. A major problem is that many executives within these larger industries aren’t very familiar with the concept of digital marketing and how important it has become. Listed below are four industries that have extremely high ROIs when it comes to digital marketing conversions.

1. Law:
It’s no surprise as to how much money is involved when it comes to the legal industry. The ROI for defense attorneys and law firms is in most cases substantial. However, it was reported by Greentarget in a survey that in 2014 only one in four law firms prioritized their digital marketing plan over other marketing efforts. Although it was three years ago, this statistic is mind boggling due to the high amount of search traffic for law related key phrases. Ultimately, in order to stay on top of competitors a major online presence is needed and digital marketing efforts need to be prioritized.

2. Real Estate:
Just like the legal industry, real estate is another field that can return a high ROI. From agents to real estate companies, having an online presence is becoming more important than ever before. The vast majority of buyers and sellers in the real estate market are all conducting online searches, as housing ads in the newspaper are becoming an afterthought. Therefore, attracting as much online attention as possible is crucial whether it’s homes, condos, or apartments.

3. Health and Medical Practices:
From physicians to dentists, and any other organization involved in the health industry the return on investment from clientele is most often significant. The importance of SEO and SEM to appear on the first page of search results for this industry is huge. The ROI is so substantial that there are some health clinics and larger hospitals that allocate millions of dollars to their advertising budgets. That alone shows the importance of leads and conversions and why digital efforts need to be emphasized.

4. Home Improvement and Repairs:
Implementing a localized content marketing strategy in the home improvement industry can exponentially grow a business. Interior and exterior design, roofing, construction, and any other form of renovation all have potential for high profit margins. Appearing on the first page of search results through either SEO or SEM for your location is huge. For example, if you’re a roofing company in Chicago, appearing on the first page of search results for phrases like “Chicago roofing” or “Roofing services in Chicago” should be a priority.

Contact Us: At Onimod Global we currently work with clientele within some of these industries and know what it takes to deliver ROI for our clients. If you’re associated with a business seeking improvements with SEO, SEM, Website Development, or any other digital service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Prime Portables in Chicago

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Prime Portables Inc. is Chicagoland’s #1 Portable Restroom Rental Company. Prime Portables is a full service portable restroom rental company that provides services to the entire Chicago Metropolitan Area 24 hours a day, 7 days a week, 365 days a year. The industry is more competitive than one may think, and with Onimod Global’s digital expertise Prime Portables continues to stay ahead of the competition.

Initial Challenge:
Prime Portables, a new business only a few years old wanted to be the premier portable restroom company around Chicago. To achieve this, they needed to be different, and people need to know who they are and what they offer.

Prime Portables wanted a bold new website to tell their story, gain their reliable reputation and truly represent their presence as a trusted and quality portable restroom company in the Chicago area.

The main challenge: Long established competition. Other companies sprang up with their own models for portable restroom rentals a long time ago. The nature of the portable restroom business—hyper-competitive in the extreme—meant that Prime Portables’ online marketing strategy had to hit consistent home runs.

Strategy:
SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, Advanced Conversion Tracking, and Custom Reporting. All of these combined is what our Digital Synergy Service has to offer.

Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.

Immediate Results:
Q1 2015 vs Q1 2016:

  • Organic Leads +5,700% (116 vs 2)
  • Google Adwords Conversions +553% (85 vs 13) 
  • Organic Traffic +44%
  • Local Map Traffic +426%

An explosion of conversions from Google AdWords and organic traffic via Google, Yahoo and Bing.  Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Essentially, with assistance from our expertise at Onimod, Prime Portables continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us:
If you’re a local business like Prime Portables seeking an upgrade in brand awareness, website development, or any other digital marketing service feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Vipply LED Bar Shelves

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Vipply is the world’s leading manufacturer of high quality LED light shelves and light shelf tiers. Adding LED light shelves is not only a decorative upgrade to any bar or restaurant, but they have been proven to drastically increase liquor/spirit sales. The display of premium liquors with elegant under-lighting will quickly draw attention to designated bottles. Needing assistance in the digital world to overcome competition, Onimod Global has exceeded Vipply’s expectations of building online brand awareness.

Initial Challenge:
Branding, e-commerce development, data integration, digital marketing launch, ad content, and graphic design all starting from scratch. Brand new to the world, Vipply set out on a mission to dominate the LED shelving industry and needed digital experts to turn on the lights.

Strategy:
SEO, SEM, Social Advertising, E-Commerce Website Development, Customer Behavior Analysis, A/B Testing, Custom Programming, Advanced Segmentation Targeting, Reporting. In other words, the implementation of our Digital Synergy Service.

Results:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.

Q1 2015 vs Q1 2016:

  • Sales +1,498%
  • Organic Traffic +468%
  • Ad Impression +1.2M

An explosion of social interaction via custom audiences and campaigns across Facebook, Twitter and LinkedIn. Natural rankings and subsequent traffic increases due to organic seo and e-commerce website development. Product listing ads and 3rd party resellers compliment organic sales. And as a result of Onimod’s services, Vipply and its web properties now dominate placements across all major sales channels.

Contact Us: If you’re associated with a business looking for an upgrade in brand awareness or any digital marketing service, Onimod Global has proven to generate immediate and efficient results. If interested fill out a quick form on our Contact Us page. We look forward to hearing from you!

Client Spotlight: Theory in Chicago

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Theory is an upscale sports lounge located in the River North area of downtown Chicago that prides itself on being better than your typical sports bar when it comes to food, service, and comfort. It’s well known that the market for this industry is highly competitive, especially in an area like downtown Chicago. Theory decided it was time to take the next step in gaining a competitive advantage in their industry – building a strong digital presence. With our expertise and digital services at Onimod Global, we have helped Theory stay on top of the game and continue to create strong brand awareness in Chicago.

Initial Challenge:
Localization of a brand and geo-specific location via myriad digital mediums. Website development. Creating visibility for a local bar and restaurant in as saturated market as there is for this industry, downtown Chicago. Theory wanted to immediately capture new business via a new website, digital marketing and increase brand awareness while optimizing allocated ad budget.

Strategy:
Our cross-channel digital marketing expertise, data analysis, precisely targeted digital marketing campaigns make sure the brand and product meets the consumer when and where they need them.  Theory being a local business needs relevant day to day advertisements, promotions and ad content creation.

SEO, SEM, Social Advertising, Website Development, Customer Behavior Analysis, A/B Testing, Advanced Segmentation Targeting, and Reporting were some of the digital strategies implemented. This is also referred to as our Digital Synergy Service.

Immediate Results:
In the First 6 Months of Onimod Global’s ‘Digital Synergy’ campaign, Theory saw:

  • Social Interactions +538%
  • Organic Traffic +87%
  • Local Map Traffic +226%

An explosion of social interaction across Facebook, Twitter, Instagram and LinkedIn. Natural rankings and subsequent traffic increases due to organic SEO and local business optimization. Ultimately, with assistance from our expertise at Onimod, Theory continues to stay on top of the game due to their strong cross channel digital presence.

Contact Us: If you’re a local business like Theory seeking an upgrade in brand awareness or digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Google vs Bing: Which Ad Platform is Better?

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When weighing out your options for SEM and how to most effectively spend ad dollar, analyzing the benefits of using Google AdWords and Bing Ads is a great starting point. The common assumption is that Google AdWords dominates, yet utilizing Bing Ads can be very advantageous depending on numerous factors. Let’s evaluate the strengths of each advertising platform.

Google AdWords Strengths

1. Amount of Search Volume: It’s no secret that Google is the king of search engine traffic. Therefore, this means a higher potential for customers, leads, and conversions for whatever you are advertising.
2. Advanced Features: Especially with the recent launch of an upgraded AdWords platform, Google’s program has more advanced features to offer than Bing. Working with optimization, targeting, ad extensions, and management settings Google gives advertisers a much more advanced interface.
3. Easier Talking Point: Because of how known Google and their Adwords platform is, many businesses will quickly jump on the AdWords “bandwagon.” AdWords is more commonly known in the digital advertising world and Bing tends to be overlooked as a result of this.

Bing Ads Strengths

1. Better Value: Advertising on Bing in most cases is about half the cost as Google Adwords. Less people also advertise on Bing’s platform, so the price of keywords is significantly lower. Ultimately, this leads to cheaper conversions and a better use of ad dollar for organizations.
2. Audiences: Although the search volume of Bing isn’t any competition for Google, the quality of clicks tends to be better. In some cases Google AdWords will “eat up” ad dollar through meaningless clicks. If utilized correctly, you would be surprised at how many relevant clicks and conversions can come through Bing.
3. Customer Service: Being an extremely large organization, Google has much more customer service issues to worry about compared to Bing. Not to knock Google’s customer service department but because of Bing’s smaller organizational size, they have a greater ability to spend more time with customer problems and fulfill more specific needs.