Tag Archive for: Social Media

How to Utilize Instagram at Every Step of the Sales Journey

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Instagram continues to be a valuable marketing tool for many brands, especially as the popularity around influencer marketing continues to grow as well. However, not many businesses use their own profile to build a complimentary marketing channel to create a more effective sales journey for their customers. 

With that being said, here are tips to utilize your Instagram profile at every step of the sales journey. 

Step 1 (Top of the Funnel): Post engaging stories 

Stories continue to be an increasingly effective marketing channel, especially with Instagram’s most recent update and the ability to include clickable links within the frame. 

One of the most valuable story features being “swipe-up.” This can be added to the bottom frame of a story and allows users to swipe up to be redirected to a brand’s website or a specific landing page. Because of the nature of this feature, it’s generally highly-converting. The only downside is not everyone has access to it. To qualify for the feature, your profile has to have at least 10,000 followers and be verified. While this takes some work, it’s still very attainable. 

When it comes to stories, it’s important to not only post sales content. This is a good way to lose followers quickly. Instead, focus on being engaging and incorporate soft-sales when it feels natural. You can add polls, quizzes and Q&A’s to stories to make it easier for your audience to engage with you. The more people have engaged with a brand at the top of the sales funnel, the easier it will be to move them to the next step. 

Step 2 (Middle of the Funnel): Curate and display social proof 

This is the stage of the journey where a customer decides whether to leave or give your brand a chance. Social proof can be a big factor in this decision. Many retail brands have started to use regular customers’ Instagram posts, showcasing them in their products on their website. This shows that real people have purchased your product, increases engagement and can help build a more loyal community.

If you go about this strategy and incorporate customers’ content yourself, be sure to ask for their permission first. This can be as simple as commenting on their original post, or just direct messaging them. 

Step 3 (Bottom of the Funnel): Retargeting 

Since Instagram is owned by Facebook, they have the same retargeting abilities when it comes to ads. Facebook enables businesses to target both Facebook and Instagram ads to people who have visited your site and performed a specific action in the past. Even more valuable, you can retarget those who have abandoned their shopping cart without completing their purchase, making it easier to boost your sales funnel performance and trigger more action at the bottom of it. 

Final Thoughts

Instagram can be a powerful tool to add to your marketing mix, especially when it’s used to its fullest potential. 

Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

The Clubhouse App: What Marketers Need to Know

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Clubhouse has been steadily gaining traction since it first launched in 2020. This app has an entirely different concept than any other social media platform, creating a brand new opportunity for marketers. Here’s what businesses need to know about Clubhouse and some ways it may be relevant for you and your customers. 

What is Clubhouse? 

Clubhouse is a free, voice-based social media app. Users can listen in to conversations, interviews and discussion between people on various topics. It has been described as listening to a live podcast with an added layer of exclusivity. Currently, Clubhouse is invite-only. Meaning not everyone can download it off the app store. 

For those that have been invited to join, you first select topics off of interest, like tech, books, business, health, etc. The more information you give the app about your interests, the more conversation rooms and individuals the app will recommend you to follow or join. The rooms resemble a conference room where some are talking and others are just listening in. Once the conversation is over, the room closes and disappears. 

How can you use Clubhouse for your business? 

The biggest benefit from Clubhouse is the ability to connect with prominent business leaders, entrepreneurs, others in your industry and potential customers. You can also position yourself as a thought leader in your industry. As more people join the app, it can have a large payoff to have spent time positioning yourself as an expert and start gaining followers early. 

The voice-note aspect of Clubhouse also allows a new way to humanize your business to others. It can help make interactions feel more personal, allowing you to convey more emotion and have real conversations with other users. 

There is also a new development of an influencer program. This program will only be open to 40 top users on Clubhouse and will allow business to tap into those with a large number of followers. 

How can you get an invite? 

To join, an existing Clubhouse user has to send an entire from their app, giving you access to set up the account. When you’re invited you’ll get a link through a text message. Users can’t invite anyone, though. They only get two available invitations at first. 

Final Thoughts 

As Clubhouse continues to scale, the number of audio creators is growing. Their impact on the broader influencer economy is just beginning. Some members of the pilot program have begun contemplating brand deals and cross-platform promotion. Others have begun to form creator collectives, like those started by prominent users on TikTok. Overall, this could be a good future opportunity for many businesses.

More from Onimod Global

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

How to Use Instagram’s New Keyword Search to Grow Your Brand in 2021

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Instagram’s recent update came with several new features. While this one may not seem like the most exciting, it’s extremely useful for brands. As marketers, we’re always working to get our content found easier online and on social platforms. Instagram’s keyword search tool now allows posts to get found, even without using specific hashtags. 

Here are three ways to utilize this new Instagram feature to help grow your profile and your brand in 2021. 

1. Customer Engagement and Profile Growth 

One of the biggest opportunities from Instagram keyword search is brands being able to identify and engage with customers. Today, frequently engaging with your audience on social media is essential for organic growth. With this new feature, you can now search for posts by using the words and phrases your ideal customers are known to use in their captions. 

You can then spark conversations with these users and build stronger relationships with them on social media. This growth method requires really getting to know your audience, their interests and pain points, in order to identify the correct keywords and phrases to search. 

The tool also helps you find brand mentions that you may have missed prior because the user didn’t tag you or use a branded hashtag. 

2. Market Research and Competitive Analysis 

Social listening is critical for social media growth, as it enables brands to conduct competitor analysis and get into the mind of their ideal customers. With Instagram’s keyword search tool, brands can now look up competitor keywords to see what their audience is saying about them. Brands can also now see if users are speaking about pain points that their products or service solve. 

These insights ultimately help with creating better content that resonates with your ideal audience, in turn, boosting your Instagram presence. 

3. Get Discovered Easier 

One of the biggest benefits of Instagram keyword search is that it makes it much easier for users to find you, ultimately enabling you to grow faster as well. Be sure to use highly trafficked and relevant keywords in the captions of all your posts.

Final Thoughts

Despite this new tool seeming like a very underwhelming update, the opportunities for brands are huge. 

Looking for an agency to increase Instagram engagement and turn your Instagram business into a customer converting machine? Reach out to us here!

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

4 Steps to Create a Successful Paid Social Campaign

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With the holiday season upon us, eCommerce spend is set to hit new records. With people online shopping now more than ever, reaching out through social should be on the agenda for your brand. 

If you’re looking to refine your approach to paid social ads this season, here are 4 simple tips to create a winning campaign. 

Step 1: Define Your Goals

The first step to any winning campaign is defining your campaign goals, KPIs, parameters, plan and strategy. The easiest way to to do this is by creating a checklist with a variety of questions, such as: 

  • What is your campaign objective? 
  • Why does this matter? What’s your ultimate business goal? 
  • How will you measure success? 
  • What is your budget? 
  • Who is your target audience? 
  • How far through the funnel are they? 
  • What is your ideal audience reach? 
  • Which platforms best reach your target audience? 

Step 2: Design Ads 

When creating your ads, you should be guided by your audience data, social style guide and social listening tools. You should also craft multiple versions of the same ad to avoid creative fatigue. Best practices include designing 3-5 creative options for your ad visuals and writing multiple captions for each. Asking questions in the copy is also a good way to help boost engagement on the ad. 

It’s also important to incorporate different types of ad formats to test what performs best. This includes carousels, stories, video, ect. When doing this it’s important to make sure your creative is within specs and renders properly across all ad formats. 

Lastly, make sure your ad creative and copy are both on-brand and compliment whatever organic content you’re posting at the same time. Also ask for feedback to identify which creative assets are your best. 

Step 3: Build Ad Sets 

To get started on this step, build target audiences and upload your creative assets to your chosen social platforms. 

When building your target audiences you want to create multiple segments such as prospective, lookalike, retargeting, ABM, etc. Here are a few tips for building multiple segments: 

  • To build an audience of prospective customers, use platform offerings. 
  • For lookalike audiences, utilize your company’s first part data. 
  • Create retargeting audiences from your site tracking pixels. 
  • Use platform target parameters to suppress and exclude those you don’t want to reach.

Once you’ve completed these steps be sure to take advantage of custom tracking links to collect data and measure your success. You want to be granular but don’t go too narrow with your targeting.  

You should also be sure to install tracking links and that your conversion tracking pixels are placed correctly on your site. Utilize custom tracking links to collect your data and ultimately measure your success. 

Lastly, bid strategically. Implement automated rules and cost/bid caps to avoid high ad costs. Since there are so many brands running ads during the holiday season, it can be easy for costs to get high. 

Step 4: Launch Campaign

Once you’ve launched your campaign, A/B testing is essential. Learn what resonates better with your audiences and monitor your progress frequently. We recommend running ads for about 1-2 weeks before making any changes. 

Continue to go back and review your goals and KPIs when measuring your success. If there are ads you notice aren’t performing as well, pause them and don’t be afraid to increase spend on the ones that are. 

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Your Guide to Instagram’s Newest Feature, Guides

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Back in May of this year Instagram had rolled out a new “Guides” feature to only a select few influencers. This week they have now made this available to all users, giving everyone a new way to share themed content on their Instagram profile. 

Here’s everything you need to know. 

What are Instagram Guides? 

At its release, Instagram explained they wanted to offer a way for users to “easily discover recommendations, tips and other content” from their favorite creators, public figures, organizations and publishers. They in turn launched Guides, which allowed creators to share more long-form content in a dedicated tab on their user profiles. Guides make it easier for users to follow a curated flow of posts with commentary – which makes it great for almost “blog-like” content that incorporates text and visuals. See below:

Image Source: Instagram

Where Can I Find Instagram Guides? 

To access an Instagram Guide, visit a creator’s profile and you’ll find an icon resembling a newspaper next to the standard posts icon. 

Image from: Later

Users will also be able to share Guides via Stories and Direct Messages, expanding their possible reach even further. Guides will also be available in users’ Explore tab. 

How Do I Create a Guide? 

To create a Guide on your Instagram profile:

    • Head to your Instagram profile and tap on the ‘+’ icon at the top left of screen
    • From the ‘Create’ menu, select ‘Guide’
    • You then select which type of Guide you want to create – ‘Places’, ‘Products’ or ‘Posts’
    • From there, you select the posts you want to add to your Guide (either yours or content from other users) and put them into your collection
    • You can then add a title and description, and change the cover image if you wish

Additional Updates 

Instagram announced another new update that will be very valuable for brands. Before, users were only able to search names, usernames, hashtags and locations. With today’s changes, users will now be able to search keywords to find content relevant to their interests, mirroring a standard search engine. 

Instagram says their ultimate goal is to allow users to continuously browse without having to leave the app. 

Final Thoughts 

This feature can be easily utilized for brands across all industries. If you already create a blog for your website, you can easily re-curate that content and optimize it for Instagram Guides. Not only will this expand your reach, but it will also increase your content engagement due to the face that users no longer have to leave the app to read your blog. Instagram Guides bring a whole new way to curate and consume content, which opens up huge opportunities for e-commerce, story-telling, educating and just creating brand awareness in general. 

More from Onimod Global 

We’re experts in everything from social media marketing and content creation, to SEM and SEO. If you need assistance in any area of digital marketing, we’re here for you. 

Learn more about who we are and what we do, and contact us here today. 

We also release the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here.

Influencer Marketing Tips: Finding the Right Influencers for Your Brand

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Influencer marketing allows brands to easily break into the consumers’ circle of trust in a way that feels more organic and welcomed. It’s relevant, reliable and relatable, making it an extremely effective marketing tool for brands. 

Are you looking into influencer marketing but not sure where to start? Here are our top tips to help guide your search and create a successful campaign. 

1. Know the type of influencer campaign you’re going to run. 

As you begin mapping out your marketing plan, identifying the specific type of influencer campaign you want to run is crucial. This will in turn help you connect with the best influencer and help you reach your campaign goals. Different types of influencer campaigns include: 

  • Gifting. This entails giving the influencer free products in exchange for shoutouts, mentions, posts, etc.
  • Guest posting. The influencer would get to create a post for you that you would then be shared directly on your page.   
  • Sponsored content. You would pay the influencer to share your content or create content that is somehow tied to your brand. 
  • Contests/Giveaways. Using contests as an incentive to get influencers to mention your product, brand or share your content. 
  • Takeover. You would be allowing the influencer to completely take over your social media page for a set amount of time. 
  • Affiliates. Share affiliate codes with influencers so they can earn money each time a user comes through their funnel and purchases from your brand.
  • Discount codes. Allowing influencers to give discount codes for your offerings to their own followers. 
  • Brand ambassadors. Partnering with an influencer who would then regularly promote your brand in exchange for discounts, deals and additional perks from you. 

2. Research influencers relevant to your niche. 

A great place to start finding influencers is by looking at famous, well-known or respected figures in your industry. This will not only increase the reach of your message and build more brand awareness, but drastically enhance your authority within the industry as well. While this can be difficult for smaller brands, it’s not impossible. You just have to prove why you stand out from others in your industry and get in contact with the proper people. 

To support this strategy, set up Google alerts for industry terms to see who is regularly writing content about important topics in your industry. You can also try browsing forums to see who might be regularly answering questions related to your industry. 

3. Research competitors’ influencers. 

It’s not uncommon for influencers to work with two competing brands, as long as both brands agree to it. So, to find influencers that are likely to work with your brand, look for those who are already working with brands like yours. Another benefit of this is that since they already create content or write about others in your industry, you won’t have to do much educating on your niche. 

Finding these influencers should be fairly easy. You can browse industry-related hashtags on different social platforms to see who is already sharing content and engaging with competitors. You can also look through competitors’ pages to see if there are any influencers working with them that look like they would be a good fit for you as well. 

4. Find influencers that already share your audience. 

It’s not necessary for an influencer to be directly tied to your industry to be effective. Influencers who share your audience can provide just as much value. Actually, working with influencers in an industry that overlaps or is complimentary to your own can help you extend your reach even further. It also connects you to your audience in a space that isn’t already saturated with messages from your competitors. 

To find these influencers start by doing a target audience analysis. This will help you to fully understand your ideal audience, their needs, interests and other sites they frequent. This can help you to then identify other non-industry-related influencers that your audience already follows. 

5. Audit potential influencers’ following, reach and engagement metrics. 

Once you’ve identified a few different influencers you’re considering, start evaluating their authority. Or in other words, determine if they have a large enough reach to help you accomplish your campaign goals. An influencer analysis consists of looking at factors such as: 

  • Number of followers 
  • Engagement rate of their followers 
  • Type of regular content 
  • Quality of content 
  • The depth of niche coverage 

Final Thoughts 

A strategically planned influencer marketing campaign that leverages the influencers most relevant to your goals, audience and niche can lead to big results for your campaign and brand as a whole. 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

4 Ways to Use LinkedIn Stories to Promote Your Brand

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LinkedIn has recently rolled out their own stories feature, following Snapchat, Instagram and Facebook. For many, Stories are now preferred over standard feed posts when it comes to consuming content, meaning LinkedIn Stories may be a great new way to reach your audience, especially for B2B companies. 

For marketers looking to utilize this new feature to promote your brand, here are 4 of the best ways to do so. 

1. Share Professional Tips 

Majority of LinkedIn users use the platform in a professional manner. Looking for networking connections, industry news, trends, ect. The goal of LinkedIn Stories is to build a strong and professional network for your brand. Sharing professional tips is one of the most effective ways to do this. 

For a product-based company, you can share product development, show how to use your products, answer questions, etc. If you have a new product, making your audience feel like they’re a part of the process, creating a connection and making it more likely they’ll purchase the product when it’s released. 

For a service-based company, you can show how you solve your audiences’ pain points. An innovative way to do this is my holding an “Ask Me Anything” session on LinkedIn Stories. Users can send in their questions about your services. It’s easy to answer in real time and you can describe your services in greater detail than if it were a standard social media interaction. This is a great way to build a relationship with your audience members and demonstrate your expertise.

2. Highlight Achievements 

It’s encouraged to share awards and accolades on LinkedIn, this can be both personal or company-wide. For example, if a member of your staff gets a promotion, wins an award or gets an article published, you can share that information on your company LinkedIn story. Similarly if your company wins an award, won a high-profile partnership, released a new product/service, etc. you can share that as well. Be sure to include a call-to-action to learn more either online or offline so your audience can view your wins. 

3. Go Behind the Scenes 

Everyone loves to feel like they’re getting a special peek at something, no matter what it is. This also allows you to show off a more casual side of yourself and your company. You can show your or other team member’s work environment or team members interacting, create a “day-in-the-life” series, share different tools or apps you use to boost productivity, ect. This is just an additional way to allow your audience to feel more connected with you, creating a better relationship and ultimately, solidifying loyalty. 

4. Share Customer Testimonials and Stories

When it comes down to it, people trust people over brands. And today, online reviews have a great impact on potential customers. If you receive a great customer review, take advantage of it and share it on other platforms. If it mentions a specific team member you can also use it to give them a shoutout of praise on LinkedIn that they could potentially share on their personal profile. Even better, if a customer is willing, they can tell a personal story of how your product, service or company in general helped them. This can ultimately help make your brand feel more relatable. 

Final Thoughts 

LinkedIn Stories really just presents a new way to reach your audience. Most social media users are looking for quick information and in a less formalized form. Because this feature is still fairly new, this is a great opportunity to jump ahead of your competition and get out in front of your target audience before them. 

More from Onimod Global

If you need assistance with social media marketing, we can help. We’re experts in everything from SEO and SEM to social media marketing and website development.   To find out more about who we are and what we do, click here. To catch up on the top digital marketing news and trends, click here.  

The Best Times to Post on Social Media for Your Business

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As a business, the goal of posting on social media is to generate brand awareness, engagement and drive more traffic to your website. To optimize your social media marketing strategy, the times you post on social media does matter. A well-timed post can lead to greater reach, more likes, comments, shares, etc. It is important to note that optimal times do vary based on industry and user trends. But in general, there are times of the day users are more engaged than others. We’ve put together a guide for the best times to post on each social media platform, making it easier to find your sweet spot for optimal performance in your specific industry. 

Facebook: 

Reaching people on Facebook isn’t as easy as it once was. Organic traffic has been on the decline over the last few years due to it becoming mostly a pay per click platform. That doesn’t mean it should be ignored, however, as there is still massive opportunity. 

During the week, the best time to post on your business page is between 1pm and 4pm. This is likely because it’s the time of day when users have some downtime at work are browning their desktop or scrolling through their phone screens. 

The best days of the week to post on Facebook are Thursdays, Fridays, Saturdays and Sundays. Weekends in general show the highest levels of engagement. And Sunday at 3pm is the single best time to post on Facebook. 

Twitter:

With Twitter, timing is everything. The lifespan of a tweet is only 18 minutes so you only have a short period of time to make sure you’re reaching the right people. 

The best time to tweet has shown to be between 12 and 1 pm. Workdays seem to drive the highest engagement, with Wednesday being the single best day. Tweeting during lunch every week day can help increase your general social media engagement. Additionally, the weekends have shown to be the worst days of the week to tweet, driving the lowest engagement. 

Instagram: 

Instagram has recently changed its algorithm for how the platform ranks posts on users’ feeds. In general, it has made driving traffic and engagement difficult for pages with small follower numbers. It favors “recency,” but does not use chronological order. It shows users posts they believe they will be more likely to engage with. This makes it even more important to post during the time your followers are most engaged. 

If you’re marketing or selling products, the best time to post on Instagram is 11am to 1pm during the week or evenings from 7pm to 9pm. Because Instagram is favored on mobile, most users tend to avoid it during the work day. When it comes to days, the best performing are Mondays, Wednesdays and Thursdays, with Wednesdays driving the highest levels of engagement. But the single best time to post on Instagram has shown to be Saturdays at 5 pm. Overall, Sundays are the worst days to post. 

LinkedIn: 

LinkedIn’s algorithm is very different from all other social media platforms. Oftentimes, it will show posts from weeks ago. This makes it even more important to create compelling content that will stand out amongst the crowd. 

Considering most LinkedIn users are business professionals, the best times to post are between 10am and 11am on Tuesdays, Wednesdays and Thursdays. Weekends and after office hours tend to be the worst times to post. 

Final Thoughts

It’s important to note that this is all a general guide. To be successful on social you really need to know your own audience. Consider their age, their location, their challenges, pain points, etc. It’s also essential to continue to test and optimize. You never want to get complacent because things are constantly changing, especially when it comes to social media. 

If you need assistance with social media marketing, we can help. We’re experts in everything from SEO and SEM to social media marketing and website development.   To find out more about who we are and what we do, click here. To catch up on the top digital marketing news and trends, click here.  

 

Instagram Story Best Practices for Businesses

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With over 500 million daily users, Instagram Stories are a great way to reach potential new customers while building a stronger connection with your existing ones. Instagram stories were first introduced in 2016 and have since become a powerful tool for businesses. 

Stories have continually changed and evolved over the years, now including many engagement-boosting features such as polls, reaction stickers, question stickers, quizzes and chat options. If you’re not regularly posting on your business’s Instagram Story, you could be missing out on a big opportunity. Let’s go over what your business can gain from posting Instagram Stories, as well as best practices for doing so. 

Benefits of Instagram Stories 

1. Regularly engaging with your audiences.

Millennials and Gen Z make up the vast majority of users on Instagram and it can be difficult to effectively engage with them. With social media users having access to endless amounts of content, it takes time, commitment and effort to get and keep their attention. Instagram Stories have a number of features that allow you to do this easily. You can now: 

  • Set up polls.
  • Ask your followers questions or let them ask you questions.
  • Tag others.

2. Driving traffic to your websites.

You can effectively use stories to create content that drives traffic to your website. If you run a retail or e-commerce business, you can direct your followers to shop products on your website. A recent study actually found that 1 in 3 users were more interested in a brand or product after seeing it on an Instagram Story. There are now features enable businesses to:

  • Utilize the shopping bag notification. This allows users to click on select items on your story and shop the items on your site. Product stickers help people access product information seamlessly.
  • Incorporate the swipe up feature. This helps drive traffic to your website by directing your followers to landing pages, blogs, etc.

3. Growing your audience. 

As we previously mentioned, Instagram has over 500 million daily users, making it a great place to increase your brand awareness. There are now many story features that makes this even easier, such as: 

  • Location Tags. Using geographic location tags on stories can help make your business more discoverable. Whether it’s a specific location, city or even a country, it can help reach a variety of demographics.
  • Hashtags. Including hashtags helps increase the searchability of your profile and its content among Instagram communities.

 

Instagram Story Best Practices 

1. Point your followers to your stories. 

Even with Instagram’s huge user base, not everyone regularly checks stories. So, if you’re posting fresh content, don’t be afraid to let your followers know. You can include it in your regular content caption from time to time, such as this: 

2. Make it visual. 

With stories, you have a very short window to grab users’ attention. You can make your stories more compelling by:

  • Using bright contrasting colors.
  • Including a person to make an emotional connection. 
  • Capture interesting or unique settings. 

3. Post consistently. 

The more consistently you post on your story, the greater your chances of reaching more users as they tap through their feed throughout the day. With every new story you get bumped to the top of your followers’ story feeds. 

4. Create shareable branded assets. 

Visual and shareable assets on your story can help boost your Instagram virality. For example, content creator Kelsey in London, regularly shares templates on her Instagram Stories that can be screenshotted and personalized. 

Data visualisations, Q&A’s, recipe cards and how-to’s are great content types that are most likely to generate re-posts. Be sure to always make your branding clearly visible, so you benefit from every share. 

Final Thoughts 

Stories have become an integral piece of so many brands’ Instagram presence lately. Given that Instagram is focusing so heavily on Stories and the format only appears to be getting bigger, brands should get on board with them ASAP. By understanding the best practices above, you can stay ahead of the curve and keep your followers engaged via Stories without missing a beat.

More from Onimod Global 

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.

Choosing The Right Social Media Platform For Advertising

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Social media advertising is a powerful tool that can really take your online presence to the next level. Now is the time, as so many companies have taken to digital to promote and sell their brand. However, it is not necessary to advertise on every single social media platform. In fact, advertising on certain platforms may drive your profit margin in the opposite direction. So how do you go about choosing which social media advertising platform is the right choice for you? Learn from the experts at Onimod Global to discover the first steps your company should take.

Identify Your Audience

The first mistake lots of companies make is looking at the amount of advertisers on each platform and choosing in this way. For example, 3 million people are advertising on Facebook, so you automatically choose this platform doing no further research. While the amount of people is very telling as to what can be successful, it is better to identify your audience and which platforms they are the most active on.

Write down the following questions:

  • Who is your typical customer?
  • How old are they?
  • Are they male or female?
  • What is their income and education level?
  • What are they interested in outside of your product and service?

Use the answers to these questions in order to build out your audience profile.

Define Your Goals

This is an important step, because each campaign can be better optimized on certain platforms than others depending on how you want customers to convert. There are also several different types of campaigns on these platforms. For example, say your headhunting company wants IT students to fill out a form on your website applying for interviews. Your goal and your audience must match up with the specific social platform. If you aren’t sure where to start with setting an action goal for your target audience, try starting with a brand awareness campaign. Brand recognition always proves to be an important topic for online shoppers.

Find The Audience

Now that you have your audience and goals defined, it’s time to see which social media platform your potential customers are the most active on. To do this, you’re going to determine which platform your audience uses by looking at the demographics of the users on each platform. For example, the younger age demographic is on both Facebook and Instagram, but they are more active on Instagram. Besides demographics and engagement, you’ll also want to look at how individuals use the platform.

Contact Onimod Global

Onimod Global can help take your social media advertising to the next level. Digital Marketing across multiple social platforms allows us to create visibility for your company in the places your customers are searching, interacting and engaging on social media properties.

Onimod Global releases the latest digital marketing news and essential marketing tips every Tuesday and Thursday! To catch up on the top digital marketing news and trends, click here. To find out more about who we are and what we do, click here.