Tag Archive for: TikTok

New Social Media Platforms in 2025: What You Need to Know

Social media continues to evolve at an unprecedented pace, with 5.22 billion people—63.8% of the global population—actively engaging on these platforms. Changing user preferences, rapid technological advancements, and geopolitical events, such as platform bans, are transforming the digital landscape.

For businesses and individuals alike, staying ahead of these changes is no longer optional—it’s essential. From the rise of decentralized networks offering greater user control to the ripple effects of TikTok’s ban in several regions, the social media landscape is undergoing a transformation. In this blog, we’ll explore the latest platforms, unpack the impact of global shifts, and provide insights to help you stay ahead in 2025.

Understanding the Potential TikTok Ban

TikTok is back—but the battle to keep the app live in the U.S. rages on. On Monday, January 20th, President Trump took to the social media platform Truth Social and stated, “Americans deserve to see our exciting Inauguration on Monday, as well as other events and conversations. I would like the United States to have a 50% ownership position in a joint venture. By doing this, we save TikTok, keep it in good hands, and allow it to stay up. Without U.S. approval, there is no TikTok. With our approval, it is worth hundreds of billions of dollars—maybe trillions.”

This statement follows the Supreme Court’s recent decision affirming that the “divest-or-ban” law does not infringe on TikTok’s free speech rights. The ruling sided with the government, citing the platform’s potential for misuse by China to collect vast amounts of sensitive American data. This concern has been at the heart of regulatory efforts over the past year, culminating in TikTok’s brief 14-hour blackout this past Saturday, January 18th.

The ban attempts—and the blackout—sent shockwaves across the social media landscape, disrupting creators and brands who rely heavily on TikTok’s reach. As TikTok’s return stabilizes its dominance, the industry watches closely to see how President Trump’s proposed joint venture may reshape its future. Meanwhile, the emergence of alternative platforms offers fresh opportunities for creators and brands to diversify their strategies.

RedNote: Revolutionizing Short-From Content

One of the breakout stars of 2025 is RedNote, a platform that combines music discovery with short-form video. RedNote allows users to create 30-second clips synced with emerging artists’ tracks, offering a fresh approach to content creation. This unique focus on supporting independent musicians has made RedNote particularly popular among Gen Z and Millennials. Some key features of this app include:

  • Music Integration: Exclusive partnerships with independent labels allow users to access a library of unreleased and trending tracks.
  • Collaborative Content: Users can collaborate on videos, fostering community-driven creativity.
  • Built-in Monetization: RedNote offers revenue-sharing options for creators and musicians, making it an attractive platform for monetization.

RedNote presents an exciting opportunity for brands to engage with younger audiences through influencer partnerships and music-driven campaigns. As more users migrate from TikTok, RedNote’s growth trajectory shows no signs of slowing down.

Bluesky: Decentralizing Social Media

Bluesky, a decentralized social media platform backed by Twitter co-founder Jack Dorsey, is gaining significant momentum in 2025. Designed to address censorship, data ownership, and algorithmic transparency issues, Bluesky offers users greater control over their online experience.

Why Bluesky Matters:

  • Decentralized Protocol: Bluesky operates on the AT Protocol, allowing users to seamlessly migrate their data and followers between platforms.
  • Customizable Algorithms: Unlike traditional platforms, Bluesky lets users choose or build their algorithms, tailoring their feeds to their preferences.
  • Privacy-Centric Approach: With data privacy concerns at an all-time high, Bluesky’s commitment to user ownership and minimal data collection sets it apart.

For brands and creators, Bluesky’s decentralization offers new opportunities to build authentic, community-driven engagement without being at the mercy of opaque algorithms. Bluesky’s user base is expanding rapidly as more users become wary of traditional platforms.

Other Platforms to Watch

While RedNote and Bluesky are leading the charge, several other platforms are making significant updates to stay relevant in the ever-evolving social media landscape. Among them, Meta remains a powerhouse, introducing groundbreaking features to solidify its position in the market.

Meta, the parent company of Facebook and Instagram, continues to push boundaries in 2025 with new features to foster deeper connections and enhanced user experiences. As the company doubles down on augmented reality (AR), virtual reality (VR), and the metaverse, it’s clear that Meta aims to redefine how users interact online. Here’s how:

  • AI-Powered Tools: Meta is rolling out advanced AI tools for content creation, including automated caption generation, personalized ad targeting, and real-time video editing features.
  • Enhanced Reels Features: Instagram Reels now includes expanded editing options, trending content recommendations, and monetization opportunities for creators, allowing them to compete directly with newer platforms like RedNote.
  • Privacy-Centric Updates: Responding to user demand, Meta has introduced more granular privacy controls across all platforms, giving users greater control over their data and ad preferences.

Meta remains an essential platform for businesses and creators. Its continuous innovations in content creation, monetization, and virtual experiences help ensure that it remains a critical component of any social media strategy.

Adapting to the New Social Media Era

The shifting social media landscape in 2025 demands adaptability and a forward-thinking approach. Here are some strategies for navigating the new platforms effectively:

1. Diversify Your Presence: As TikTok’s future hangs in the balance, diversifying across new platforms and taking advantage of new Meta updates is key. Expanding your presence helps ensure you mitigate risks and connect with varied audiences.

2. Embrace Decentralization: Platforms like Bluesky are leading the charge in decentralized social media. Engaging with these platforms early can help brands build trust and establish themselves as pioneers.

3. Prioritize Privacy and Transparency: As users become more concerned about data privacy, platforms prioritizing transparency will continue to thrive. Businesses should align their values with these priorities to foster trust.

How Onimod Global Can Help

At Onimod Global, we understand that the ever-changing social media landscape can be exciting and challenging. Our team of social media experts is dedicated to helping businesses navigate these changes with cutting-edge strategies. We stay ahead of the curve by constantly monitoring trends like the rise of new platforms, the impact of geopolitical shifts, and the adoption of blockchain and virtual reality. Whether leveraging new platforms to reach younger audiences or tapping into the privacy-conscious user base, our approach helps your brand remain relevant and impactful.

What We Offer:

  • Platform-Specific Strategies: Customized campaigns that align with emerging platforms’ unique features and audiences.
  • Trend-Driven Insights: Ongoing analysis of social media trends to help ensure your strategy evolves with the market.
  • Comprehensive Campaign Management: We handle every aspect of your social media presence, from content creation to performance tracking.
  • Data-Driven Solutions: We use advanced analytics to maximize your ROI and optimize your campaigns for success.

The future of social media is bright, but navigating it requires expertise and agility. Partner with our digital marketing experts to help ensure your social media strategy keeps up with an evolving environment.

Contact us today to learn how we can take your social media marketing to the next level.


FAQs: Navigating New Social Media Platforms in 2025

Why was there a TikTok blackout?

TikTok may still be here, but its future in the U.S. remains uncertain. President Trump has signed an executive order to suspend the ban for 75 days until the U.S. finds a buyer. To help businesses and creators navigate the challenges posed by the TikTok ban, adopting a proactive, data-driven strategy is key. This includes diversifying platforms, creating a resilient digital ecosystem, and prioritizing sustainable, long-term growth. For the latest updates on legislation impacting TikTok’s availability in the U.S., stay informed through trusted sources such as:

How is RedNote different from TikTok?

RedNote, a Shanghai-based company, sets itself apart by focusing on music discovery and short-form content with a strong emphasis on collaboration. Unlike TikTok, RedNote prioritizes supporting independent musicians, offering a platform for creative partnerships. It also features built-in monetization tools, empowering creators and artists to earn directly from their content.

What makes Bluesky unique compared to traditional platforms?

Bluesky sets itself apart from traditional platforms like X by offering a decentralized structure, customizable algorithms, and greater user control over data. Unlike X, which operates on a centralized framework, it relies heavily on algorithmic feeds chosen by the platform. Bluesky empowers users to tailor their online experience.

Should businesses start using these new platforms?

Diversifying your presence on platforms like RedNote and Bluesky can help you reach new audiences and mitigate the risks of relying on a single platform. Working with Onimod Global can help determine which platform best suits your business needs.


Disclaimer: This blog is for informational purposes only and does not constitute professional advice. The views expressed here are based on current trends and may not reflect future developments. Readers are encouraged to conduct their research. Before deciding on a social media strategy or platform adoption, consult with the digital experts at Onimod Global.

Selecting the Perfect Platform for Your Business

Harnessing the power of social media is vital for expanding your business’s online footprint. However, with the plethora of platforms available, it’s crucial to be strategic and selective rather than spreading yourself too thin. 

While a balanced approach to social media marketing is beneficial, we understand the importance of choosing the right social media platform to fucus on for your unique business needs. Here are our four tips to guide you through the selection process.

Understand Your Company’s Identity

Before diving into the world of social media, take a moment to reflect on your company’s identity and branding. Consider the nature of your business and the image you want to portray. For instance, if you’re a small business specializing in visually appealing products, platforms like Instagram or TikTok may be ideal due to their emphasis on imagery. 

Conversely, if you operate in the B2B sector and offer professional services, LinkedIn could be a better fit. Remember, each platform has its own unique strengths and audience demographics, so choose wisely to align with your brand’s ethos.

Conduct a Competitive Analysis

In a crowded social media landscape, standing out from the competition is essential. Conducting a thorough competitive analysis can provide invaluable insights into what platforms your competitors are utilizing effectively. By studying their presence, you can identify trends, gauge audience engagement, and determine which platforms resonate most with your target demographic. This knowledge will inform your decision-making process and help you carve out a distinct identity amidst the noise.

Familiarize Yourself with Platform Dynamics

Each social media platform operates within its own ecosystem, characterized by distinct communication styles and user behaviors. Take the time to research and understand the dynamics of each platform you’re considering. For example, Twitter thrives on real-time conversations and trending topics, making it ideal for fostering engagement and interaction. On the other hand, LinkedIn caters to professional networking and industry insights, offering a platform for thought leadership and brand credibility. By grasping these nuances, you can tailor your content and engagement strategies to resonate with each platform’s audience effectively.

Align with Your Marketing Strategy

A cohesive marketing strategy is the cornerstone of a successful social media presence. Define your objectives and align them with your chosen platforms accordingly. Whether your goal is to drive brand awareness, generate leads, or provide customer support, select platforms that complement your overarching marketing strategy. For instance, if content sharing and engagement are your priorities, platforms like Facebook or Instagram may be ideal. Conversely, if rapid customer response is essential, consider platforms like Twitter for its real-time communication capabilities.

Final Thoughts

At Onimod Global, we craft bespoke social media strategies tailored to your business objectives. With our knowledge, we can elevate your brand’s visibility and engagement across multiple platforms, helping ensure maximum impact and ROI.

Ready to take your social media marketing to the next level? Start the conversation with our digital marketers today and unlock the full potential of social media for your business growth.

How to Create TikTok-Worthy Video Ads Without a Video Production Team

TikTok has revolutionized the way brands advertise, providing a platform for creative and engaging video content. However, you might think that creating TikTok-worthy video ads requires a professional video production team and a hefty budget. That’s not necessarily the case.

In this article, we will explore how you can create captivating video ads for TikTok without a video production team, allowing your digital marketing efforts to not go unnoticed.

What are TikTok Reels?

Among the various features on TikTok, “Reels” has gained immense popularity and has proven to be a highly effective tool for successful marketing campaigns. TikTok Reels are a popular feature within the TikTok platform that allows users to create short-form videos ranging from 15 to 60 seconds in length. Let’s get started on how to reach your digital marketing goals using Reels! 

  • Capitalize on the Growing TikTok Community

TikTok boasts a massive and rapidly growing user base, making it an ideal platform to reach and engage with a wide range of audiences. By leveraging TikTok Reels, brands can tap into this active community and connect with potential customers who are actively seeking entertaining and engaging content. The platform’s algorithm-driven content discovery helps brands gain exposure, even if they are new to TikTok.

  • Showcase Creativity and Authenticity

TikTok Reels encourage users and brands to embrace creativity and authenticity. This presents an opportunity for brands to showcase their unique personality, values, and creativity through engaging and entertaining short videos. By creating authentic content that resonates with the target audience, brands can build a genuine connection and foster trust with their viewers.

  • ​​Leverage Bite-Sized Content for Quick Impact

TikTok Reels’ short-form video format (up to 60 seconds) allows brands to deliver concise and impactful messages. This bite-sized content is perfect for capturing the attention of viewers with shorter attention spans. Brands can use this format to deliver quick product demonstrations, share important announcements, highlight key features, or even entertain and engage the audience with creative storytelling.

  • Tap into Trending Challenges and Hashtags

TikTok is all about trends and challenges. Stay up to date with the latest viral challenges and trending hashtags relevant to your brand or industry. Incorporate these trends creatively into your video ads to capitalize on their popularity and catch the attention of TikTok users. By joining the conversation, your brand can become part of the cultural zeitgeist and increase its visibility.

  • Leverage TikTok’s Editing Features and Effects

TikTok provides a range of editing features and effects that can enhance the visual appeal of your video ads. Experiment with filters, text overlays, stickers, and sound effects to make your videos more engaging and dynamic. Play with transitions, jump cuts, and speed variations to add flair and keep viewers hooked. Use these features wisely to create visually stunning ads that captivate your audience.

  • Utilize Call-to-Actions and Links

TikTok Reels allows brands to add call-to-action buttons and links to their videos, directing viewers to take specific actions. Brands can leverage these features to drive traffic to their websites, landing pages, or online stores. By strategically placing call-to-actions and links in their TikTok Reels, brands can create a seamless customer journey from viewing a video to taking the desired action, such as making a purchase.

  • Using Existing Content

Despite agencies pushing for expensive professional video production (where a team flies to your destination at your expense), you can save thousands of marketing dollars using existing content. How? Our full-scope digital marketing agency can utilize your existing static images and video clips to create TikTok ads and social media videos – all without a camera team in your face! Let us know if you’d like to see some client examples of our video production work for social platforms like TikTok, Facebook and Instagram!

How Onimod Global Can Help

Digital marketing agencies play a pivotal role in fortifying your brand’s position and amplifying its reach in the digital realm. At Onimod Global, our focus is on supporting businesses to achieve success through modern marketing strategies. 

Our team of experts can assist you in creating valuable content, like TikTok Reels, to engage with potential customers. We are dedicated to using our experience and expertise to help you achieve your goals.

Final Thoughts

Crafting video ads that possess the allure of TikTok does not necessitate an elaborate video production crew or an exorbitant budget. By harnessing the expanding userbase of TikTok, embracing authenticity, fashioning concise and influential messages, tracking trends and hashtags, utilizing TikTok’s editing functionalities, and implementing persuasive calls-to-action, you can forge captivating and consequential video content that strikes a chord with TikTok users. 

Don’t hesitate to reach out to us to learn more about how we can assist with your social media strategy.

Small business digital marketing trends for 2022

Small business gang: 2021 is finally coming to an end! Are you ready to take on 2022 and looking to finish the year strong? Whether you’re preparing your website and orders for the last minute holiday rush or prepping for your celebrations, the close of the year is the best time to being your digital marketing strategy for 2022 and looking at business tips for the new year.

That’s why experts at Onimod Global compiled a list of 2022 small business digital marketing trends to consider during your 2022 strategy planning so that you can stay up-to-date on what is the most crucial to keep in mind when we head into next year.

Incorporate live chat into your website

This is no ground breaking trend, however we see it becoming a crucial addition to your website in 2022 especially for small businesses. One area small business has always had the upper hand is extra care and attentiveness to your customers. This is where live chat steps in to attend to customers questions and concerns real time. Email marketing may get lost or left unread, and phone calls may feel like a heavy time consuming burden, but live chat services make it easier for customers to find the solutions they need while feeling like personalized content.

Some major uses and benefits of live chat include:

  • Direct messaging – This is an opportunity to really build up your brand’s voice by implementing specific personalized content and messaging points directly into your live chat.
  • Instant response – No hold music, and no waiting for a new email—live chat is solely quick answers to a mobile device that answers your customers’ questions in a few minutes.
  • Increase sales –  A recent survey showed that 77% of online shoppers want to talk to a real person before making a purchase. As a marketer, give your existing customers what they want with a direct line to a sales representative. By meeting the needs of consumers, your live chat service has the potential to offer a serious return on investment.

Build up those Google Business customer reviews

Nothing says “yummy restaurant” like a place that comes up on Google Maps with 1,000 reviews at 4.7 stars. It is safe to assume that almost all consumers you have will look to reviews before interacting with a company, trusting the first-hand experience and unbiased views of previous customers. No matter what your small business sells or provides, you can most definitely benefit from using reviews in your digital marketing materials and prioritizing the positive word-of-mouth recommendations.

How to bring in reviews, you may ask?

  • Request reviews – Some customers are happy to share their positive opinions without being prompted, but others might need an extra push and reminder to help you. Create a review prompt to send to customers after their purchases or to have place in a brick and mortar location of your store. Consider developing an open-ended survey for those interested in sharing more details about their experience.
  • Use testimonials – With a plethora of customer reviews, pick and choose the best ones to implement in your marketing materials. You can place testimonials front and center on your website, or use them in a variety of social media posts to let the world know what everyone thinks of your business.
  • Respond to your reviews – Reviews are a two-way street believe it or not. Customers often pose questions, concerns, or critiques about your business, so don’t let their messages go unattended or unanswered. We recommend to respond to your reviews to show your customers that you take their opinions seriously.

Hear us out.. TikTok as a main social media platform

We hear you, it’s a rather intimidating platform that looks like a lot of intense video editing skills needed and constant content creation. However, this really isn’t the case. An easy-to-use and user friendly platform, we see it as a key social media trend for creative skills and collaboration amongst young audiences. Its fast-paced content consuming nature keeps users engaged for relatively long periods, with users spending an average of 52 minutes per day on the app. While it does take time to create quality and engaging content, it is an excellent way for your small business to gain popularity and recognition. This platform alone helped so many small businesses thrive during the thick of the pandemic, and is only growing in popularity.

Final thoughts

In addition to digital marketing trends for small businesses, SEO and other digital marketing tips, we will continue to share case studies and the latest digital marketing news and tips to help you drive your company’s success. Our goal is to ensure we help improve your digital marketing.

At Onimod Global, we have endless experience and expertise when it comes to all things SEO, general social media advertising, and digital marketing. Got questions about how to develop a digital marketing strategy for 2022 or want to learn more about us? Contact us here today.

 

Social Media Marketing: Should Your Business be on TikTok?

TikTok is the fastest growing social media network in the world right now, with the app having been downloaded over 1.5 billion times in the App Store and Google Play. If you’re not already there, you’re probably wondering, should my business be on TikTok? We’re going to help you answer that question. Let’s discuss the app, its audience, and what kind of business can benefit from adding TikTok to their social media marketing strategy. 

What is TikTok? 

For those unfamiliar, TikTok is an app that allows users to create and post videos within a news feed. Users are allowed to create clips 3-15 seconds long and compile clips into a video up to a minute in length. Users can add music or sounds to the videos that are available within the app. Most of the content is comedic or dance oriented, but the variety of content is growing. For example, we are starting to see videos featuring creators using or reviewing their favorite products. 

Who is on TikTok?

Just a few years ago, the majority of TikTok users were around the age of 13. Today, 60% of the app’s monthly active users in the U.S. are 16-24 year old. Another notable demographic is that 55.6% of users are male and 44.4% are female. This is an appreciable difference compared to other social platforms that show a female-favorable user base, such as Instagram with a 65%-35% sway. It’s also worth noting that 43% of users are in India. No one is certain why this is, but 40% of new downloads are based out of India. All in all, the largest number of users come out of the U.S, India, and Douyin, China. 

How Can Brands Use TikTok? 

There are four main ways brands can utilize TikTok:

  1. Directly: You can create your own channel and upload relevant videos through the channel.
  2. Influencers: Influencer marketing is growing in popularity on TikTok. Major brands like Google, Coca-Cola, Universal Pictures, and Sony have worked with popular users to raise brand awareness and extend reach of their recent promotions. 
  3. Paid Advertisements: There are three main types of paid ads brands have to choose from on TikTok as of now: 
    1. Launch Screen Ads: These appear when a user initially opens the app. Users can tap on the ad to get sent to an external webpage or participate in a hashtag challenge. 
    2. Video Ads: In-feed videos are also offered as a native way to advertise content on the app. You can pay to have your content promoted on the “For You” page.  
    3. Branded AR: Brands also have the ability to create branded lenses, filters, and stickers, which are similar to Snapchat. 
  4. Hashtag Challenge Plus: While this is still a paid feature, it is strictly e-commerce focused. Brands can sponsor a hashtag or a theme that creates a challenge for users to create videos participating in the challenge. Users can then browse products associated with the brand. 

Is it Right for Your Business? 

To answer this question, you need to ask yourself as a marketer or business owner a number of other questions. Will you be able to create original content that promotes your brand? Do you understand the style of content on TikTok? And most importantly, what is your target audience? If you’re looking to target Gen Z or Millennials, TikTok is a great way to gain mass exposure. Additionally, it’s a great way for brands that have a corporate tone to create a more youthful and fun feel for themselves. If your brand strictly targets an older demographic, it may not be worth the investment just yet, but it may be in the near future. 

More from Onimod Global 

At Onimod Global we are experts in social media marketing. We know which platforms are best for brands, and create visibility for brands where customers are searching, interacting, and ultimately converting. Find out more about what we do, or contact us today!