Tag Archive for: Webinar Marketing

Tips to Improve Your Online Webinars and Increase Business Success

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When it comes to digital marketing, webinars are one of the most versatile and effective tools at your disposal. Not only do they serve as an incredible platform for educating your audience, but they can also play an instrumental role in converting leads and moving them down the sales funnel.

While planning a webinar might seem straightforward, the challenge lies in keeping viewers engaged while meeting your business objectives. Today, we’re sharing four powerful tips to help you level up your webinar game and boost your business success. 

1. Interact With Your Audience

One of the most effective ways to sustain interest during your webinar is by making it interactive. Pepper your presentation with thoughtful questions that require attendees to participate using the chat box. This will ensure your audience stays tuned in or help reel them back if they have started multitasking.

Another dynamic approach to enhance interactivity is the incorporation of polls. These are not just any polls, but ones that are directly relevant to the content you’re presenting. By tying the poll questions closely to your content, you can gauge in real-time how well the audience is absorbing and understanding the information you’re providing. Always ensure you allocate between 30 to 60 seconds for participants to ponder the question and provide their feedback. This adequate window ensures thoughtful responses and maximizes engagement.

But the engagement doesn’t have to be confined to the webinar platform alone. Extend the interaction beyond by leveraging popular social media platforms. For instance, consider mentioning live polls on platforms like Instagram and Facebook in conjunction with your webinar. This serves a dual purpose: not only does it keep your existing audience engaged, but it can also attract new attendees who might come across the poll on social media. It’s an excellent strategy for cross-platform engagement and can expand your webinar’s reach significantly.

Business Webinar Success Tips

2. Offer Incentives 

Engagement often comes more readily when there’s something in it for the attendees. Tell your audience that active participation in polls or chat could lead to them winning a prize. You can also extend this to social media, encouraging attendees to mention your webinar and use a specific hashtag, thus entering them into another prize draw. This not only heightens engagement but also broadens the reach of your webinar.

Potential Incentives for Audience Engagement:

  • Gift Cards: Offer gift cards from popular retailers or online stores, which provide a flexible reward option for winners.
  • Free Consultation: This can be particularly appealing if your organization provides expert services. Offering a 30-minute or 1-hour free consultation can attract those genuinely interested in your offerings.
  • Exclusive E-books or Guides: Share valuable knowledge tailored to your audience, showing them that their engagement has long-term benefits.
  • Discount Codes: If you sell products or services, offering exclusive discount codes can drive post-webinar sales and further engagement.
  • Exclusive Access: Offer attendees first access to new products, services, or events. Being the first to know can be a powerful incentive.
  • Merchandise: Branded merchandise, like t-shirts, mugs, or notebooks, can be a tangible reminder of your brand and the value of your webinars.
  • Tickets to Future Events: If you host in-person events or premium webinars, offering free tickets can be a great way to keep your audience engaged in the long run.

3. Distribute Recordings Following the Webinar

Your webinar’s utility doesn’t have to end when the live event does. Record it and distribute the on-demand version through multiple channels. This can help you tap into a wider audience who may not have been able to attend the live session. As a best practice, allow viewers to watch around 5% of the recorded webinar before presenting a form for them to complete to continue watching. This positions your webinar as a premium content offering, capturing leads even after the event.

4. Create Automated Programs to Follow-Up with Attendees

The end of the webinar should be the beginning of a targeted engagement strategy. Implement automated email programs with 4-5 emails to convert the attendees into customers. Your messages should underscore how your products or services can solve their challenges. Don’t forget to include compelling CTAs (Call to Action) that guide them on what to do next.

Webinar Tips

Working with Onimod Global

If you’re wondering where to start, the best course of action is to bring in digital marketing experts —especially if you aim to make a considerable impact or tackle a particularly challenging market. At Onimod Global, we don’t just assist in webinar hosting and digital marketing campaigns; we excel at them. Spanning decades, we’ve assisted hundreds of national and international clients in generating leads and driving sales through meticulously planned and executed webinars.

By entrusting your webinar needs to Onimod Global, you’re not just outsourcing a task—you’re partnering with a team of dedicated digital marketers committed to your brand’s growth and success. With our tailored solutions and industry insights, we deliver webinars that are not merely informational but are instrumental in driving business objectives.

Final Thoughts

Webinars are an extraordinary tool for capturing and nurturing leads. They can even outperform in-person meetings and phone calls if executed correctly. If you want to substantially boost your engagement and conversion rates, implementing these tips is a step in the right direction.

Ready to take your webinars to the next level? Contact us today.

4 Tips to Improve Your Online Webinars and Increase Business Success

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Webinars can be an extremely effective tool to educate your audience, while moving leads down the sales funnel. While planning a webinar can be simple, keeping viewers engaged and driving results can be difficult. Let’s explore 4 effective ways you can work to improve your webinar and support your overall business goals. 

1. Ask Questions and Include Polls 

A great way to keep attendees engaged during the presentation is to ask questions that require the use of the chat box feature. Asking questions throughout the webinar makes sure that your audience is paying attention or draws them back in if they’ve been multitasking. Incorporating poll questions is also a good way to keep your attendees engaged. These questions should be centered around your content and getting audience feedback on their thoughts on it. It’s also important to give your attendees enough time to think about the question and provide meaningful answers. Between 30-60 seconds is best practice. It can also be helpful to share the results of the polls with all viewers. This is a great way to gauge where your audience is at and help other attendees learn what their peers have experienced in this industry. 

2. Offer Incentives

Another simple way to improve engagement is to offer incentives related to the webinar content. Let attendees know if they participate in polls, answer questions or stay till the end of the webinar they could be entered in a giveaway for prizes. An additional way to increase reach is by asking attendees to mention you on social media and include a specific hashtag in a post and enter those users into a prize drawing as well. 

3. Distribute Recordings Following the Webinar 

Even after the webinar is over, you can continue to reap the benefits. Consider recording your webinars to create an on-demand version and distribute it through multiple channels. By posting a recorded version of the event, you can actually exceed your registrant totals and market to a new audience. As best practice, on-demand webinars should be gated. Webinars are considered premium content assets and are likely being viewed by users who did not sign up for the original event recording. We suggest letting your audience watch around 5% of the webinar and then present a form for them to complete to continue watching. 

4. Create Automated Programs to Follow-Up with Attendees 

Following the webinar, it’s best practice to create automated programs that consist of 4-5 emails that continue to showcase your organization as a thought leader in your space. The messaging should be centered around your products or services and how they can solve your audiences’ pain points. Be sure to also include strong CTAs in all of your messaging as well. 

Final Thoughts

If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.

If done right, webinars can be better than visiting prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression. If you’re looking to up the engagement of your webinars, follow the simple tips we’ve outlined in today’s blog. 

In need of additional webinar help? Sometimes, relying on digital marketing experts that specialize in webinar hosting and marketing campaigns is the best way to ensure results. At Onimod Global, we help hundreds of clients, nationally and internally, develop and execute webinars to generate leads and drive sales. 

Ready to get started? Contact us here today. 

The Benefits of Webinars for Business

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Webinars and virtual events have become a turning point for meetings and business in general, exploding during the pandemic. Let’s explore everything business professionals need to know about the benefits of hosting these successful virtual seminars.

During the pandemic, live events were canceled across the globe and businesses were forced to use the internet and wireless communication systems to replace in-person meetings. While there’s no substitute for the excitement of live events, in many cases it’s more practical for people to attend remotely. Did you know that webinars are some of the highest converting forms of marketing? 

Webinars are the next best thing to replace face-to-face interaction with customers and employees. There are very few if any besides webinars that can replace the connection that in-person interaction holds. More and more companies are realizing that without that internet presence it is hard to grow because of the easy access, each business has a complete capability of doing it. 

What is a Webinar?

Just like a seminar or convention, a webinar helps businesses bring together a wide and varied group of people, albeit over the internet. To host a webinar, you will need to find a webinar platform that will help you share your presentation with others online. This webinar software will let you create your own virtual online meeting rooms that you and your attendees will use to view and follow the presentation. Presenters can also share their desktop screens, files, and any open applications on their computer or mobile device, with their audience during the presentation.

It is worth mentioning that webinars are quite different from simple marketing videos, in that the audience follows your presentation in real time. Furthermore, the presenter and audience can engage with each other, leading to the sharing of highly insightful information.

Why Create a Virtual Event?

If you’re involved in a field such as education or public speaking, webinars and online events are probably already part of your marketing strategy. However, there are many ways that other types of businesses can benefit from webinars. Some of the key benefits for driving business include:

1. Virtual Events are Built for Engagement

Your attendees are looking for education and connection, and a webinar can provide both. can help you create that sense of connection and engagement that you miss by not being in person. Virtual events and the platforms that power them are optimized to keep conversations, ideas, and engagement flowing constantly. Webinars are truly unlike anything else; if done right, you can keep your audience engaged for hours on end and that’s something that videos put simply, struggle to do. Not only that, but your audience can also ask questions and get real-time feedback on the training.

2. Reach a Larger Audience

When it comes to trade shows, geographical location is everything. After all, you can only reach out to an audience where a particular show is happening. But that’s not the case with webinars.

One of the biggest benefits of a webinar is that it enables you to reach out to participants and sponsors anywhere in the world. There are no geographical barriers because you’re online. You can be sitting in the US while your audience is viewing you from Australia.

Anyone with an internet connection can join your webinar.

2. They Position you as an Expert in your Field

It’s a free webinar… Who cares? Well, your audience does. And just because it’s “free” doesn’t mean they’re not exchanging anything for the content.

Audiences join webinars because they want to learn. Learn more about the topic and challenges you are speaking about and learn more about the solutions to these challenges. To attend a webinar, your prospect has to register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you around 1-hours of their time. They’re essentially jumping through these hoops just to listen to you talk about a certain subject; this positions you as an expert before you even start teaching the content.

3. Webinars Generate Leads

As mentioned earlier, webinars are some of the highest converting forms of marketing. One of the best reasons to create a webinar or other online event is to generate leads for your business. Webinar attendees provide information to attend your webinar. You can also have virtually unlimited attendees at a single webinar. From a bare-minimum standpoint, that’s like collecting a bunch of quality business cards.

4. Saves Time & Money

Webinars can be a great option for businesses dealing with shrinking budgets. In fact, virtual events are about 75% less expensive than in-person experiences, as hosts typically save money on staff, venue, setup and takedown, accommodations, meals, travel costs, and more. At a minimum, the only thing planners have to worry about paying for is the cost of their virtual meeting platform. Although virtual events do require some setup time (e.g. event website, registration, event marketing, and promotion, etc.) and some extra coordinating with presenters, it’s tremendously less than that of an in-person event.

To organize and host a successful webinar, you don’t need much more than a list of invitees, a webcam, some scripted content that you want to share with said audience, and a broadband connection to stream high-quality footage directly to your audience. Hiring a digital marketing expert that specializes in webinar hosting is also an invaluable tool to make sure you’re getting it right.

Host a Webinar with the experts at Onimod Global

If you want to reach out to a broad audience, and boost your engagement and conversion rate, webinars are the way forward.

If done right, webinars can be better than visiting a prospects personally or jumping on a call with them. The biggest benefit here is that it provides an online space to nurture your seasoned, quality leads. On the other hand, you can also leverage webinars to form a great first impression.

Onimod Global has helped hundreds of our clients across the United States and globe plan, set up and execute webinars to generate business in an unbeatable fashion.

Ready to take the plunge? Contact us here today. 

5 Tips for Improving Your Webinar Success in 2021

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While many of us hoped webinars would be a trend that stayed in 2020, they’re still a necessity in the upcoming year. There are many benefits to holding webinars, though. Such as educating your audience, proving your industry expertise and increasing overall sales of your product or service. 

If you’re going to continue to run webinars in 2021 and are looking to increase your registrants and improve its overall success, follow these simple tips. 

1. Create Lead Gen Campaigns to Secure Registrants

Besides the webinar itself, a lead generation campaign is the most essential step in the overall process. To run a lead gen campaign you need an effective landing page with an easy-to-complete form and clear copy that lists: 

  • The topic and main talking points of the webinar 
  • The date and time 
  • Who will be the speaker and their expertise 

Once your landing page has been created, you can begin leveraging it to secure registrants. Here are some strategies to reach your target audience and getting them to register: 

  • Create Google Ads and paid social campaigns using targeted keywords aimed at your demographic. 
  • Run an email campaign. 
  • Link your landing page in any newsletters. 
  • Write a blog on the same topic of your webinar and use a CTA that links to your landing page. 
  • Create an organic social media campaign. 

2. Perform Lead Nurturing 

Your strategy should include a lead nurturing campaign as well. This should consist of a series of 3-4 emails or text messages that remind registrants of the event and include links to different content assets related to the topic. 

Since you already have your registrants contact info, the link to whatever content assets you include should be un-gated whenever possible. It’s important to balance your lead gen efforts with user experience. The best way to ensure this is to collect information slowly over time and by providing valuable content that keeps your users engaged. 

It’s also important to remember to not send too many nurturing emails or texts. You don’t want to bombard your audience with too many messages and motivate them to unsubscribe before the webinar even takes place.

3. Utilize Polls During the Webinar

Now that you’ve secured your registrants and the webinar is taking place, it’s time to figure out how to keep them engaged. The best way to do this is by posting questions throughout the webinar to keep attendees engaged and collect valuable information along the way. Many of your attendees might be reluctant to use the Q&A portion of the webinar as well. So polling them throughout the event is a great strategy for learning more about your audience in real time. 

Here are a few things to keep in mind when creating your webinar questions: 

  • Ask one question at a time to avoid confusion. 
  • Use simple language to get the most accurate answers. 
  • Introduce the question before asking them and show your attendees where to respond. 
  • Show the results to keep your audience invested. 

4. Create and Distribute an On-Demand Version of the Webinar

Creating an on-demand version of your webinar allows you to get the most out of these online events. By being able to post a recorded version of the event, you can exceed your registrant totals and market to a new audience. These recordings should be gated, as they’re premium content and are likely being viewed by users who did not originally sign up for it.

5. Create Automated Programs to Follow-Up with Attendees 

Since you have already established a relationship with those who attended the webinar, you should set up an automated email campaign to communicate with them. This campaign should be a series of 4-5 messages that include details about your products or services and how they can solve the recipients’ pain points. 

More from Onimod Global 

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