Tag Archive for: website development

Industries Benefiting The Most From Digital Marketing Campaigns

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Although running successful digital marketing campaigns can be beneficial for many industries, there are some in particular where ROI is much more substantial. It’s almost an “adapt or die” scenario for companies within certain industries in an advertising market dominated by digital media. Listed below are a few industries that have substantial returns on investments when it comes to digital marketing efforts.

Health:
The health industry in today’s market is comprised of millions if not billions of dollars. Physicians, dentists, and any other entities involved in the health industry produce significant returns from clientele. The importance of effective search engine optimization (SEO) and search engine marketing (SEM) strategies to appear on the first page of search results is huge. The ROI is so substantial that there are some health clinics and larger hospitals that allocate millions of dollars to their annual advertising budgets. That alone shows the importance of leads and conversions and why digital efforts need to be emphasized in the health industry.

Food and Restaurant:
The scope of the food and restaurant industry has changed drastically. Businesses are always trying to find new ways to attract consumers to their venues and get customers to feel connected to their brands. Many restaurants have started to prioritize social media advertising as a way to reach target markets and new audiences. According to Toast Inc, “there has been a 20% overall increase in restaurants advertising on social media so far in 2017 compared to historical data.” Therefore, restaurants have started to pick up on the digital advertising trend and those who fail to adapt will suffer in the long run.

Law:
It’s no surprise as to how much money is involved when it comes to the legal industry. The ROI for defense attorneys and law firms is in most cases substantial. However, it was reported by Greentarget in a survey that in 2014 only one in four law firms prioritized their digital marketing plan over other marketing efforts. Although it was three years ago, this statistic is mind boggling due to the high amount of search traffic for law related key words. Essentially, in order to stay on top of competitors in the legal industry, a major online presence is needed and prioritizing digital marketing efforts is a must.

Auto:
Marketing has always played a huge role in the auto industry, but the traditional days of billboards, magazines, and radio ads are diminishing. With the majority of today’s consumers searching online for automobiles, the importance of digital marketing has increased tremendously. eMarketer  stated that “spending on advertising in traditional media by all major auto companies is following a downward trend, while spending on digital advertising is increasing every year. In fact, from 2014 to 2015, it rose almost 22 percent.” In the end, it’s clear that companies within the auto industry will continue to battle it out through digital marketing and continue to find new ways to reach consumers.

In Need Of Digital Solutions?: At Onimod Global some of the clients we serve are in these industries and we know what it takes to deliver positive ROI. If you’re associated with a business seeking improvements with SEO, SEM, Website Development, or any other digital marketing service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

4 Reasons Why Having a Professional Website is Critical for Any Business

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Having a professional website for any business in today’s market is a crucial recipe for success, yet it’s amazing how many organizations have low quality websites or nothing at all. There are multiple reasons why companies should have a professional looking website, and this post will explore a few of them. With our website development expertise and experience here at Onimod Global, here are four reasons why we think professional websites for businesses are critical.

1. Credibility:
A lot of times a potential consumer’s first impression of a business comes from their first visit to a website. Therefore, having an appealing and professional website can “make or break” consumers impressions. Regardless if your organization is superior to competitors or not in terms of a product or service, consumers perceptions may think otherwise when one website is more professional than the other. One final point to make regarding credibility is that it gives a business an opportunity to showcase previous work, who their clients are, and provide convincing testimonials.

2. Cost Efficiency:
Many business owners have the belief that professional looking websites are expensive, therefore not willing to make any investments. This mindset is wrong is so many ways. Yes there are fees involved like hosting, domain, outsourcing expenses, etc. but the investment is a must and not as big as owners believe. Ultimately, refusing to adapt in a digital world by not investing in a professional website is a mistake, as it will end up costing more in the long run.

3. Visibility:
Social media pages and word of mouth advertising are great, but an appealing website will take a business to the next level. Online traffic and the number of daily searches on search engines (Google especially) are through the roof in today’s digital world. Moreover, having a high functioning website will enhance the overall visibility of an organization and greatly increase the ability for potential consumers to find you.

4. Convenience:
In addition to increased visibility, convenience is another reason to invest in a professional website. Smart organizations have figured this out and adapted. Consumers aren’t driving around anymore looking for places to shop for example. Instead they are shopping online or conducting searches on where to go. The accessibility that websites provide for potential consumers is invaluable. Another relevant aspect to point out involves the evolution of smart phones. Smart phones have made online searches as convenient as ever before, so this further proves the importance of having a professional website in today’s competitive market.

Contact Us: If you’re a business seeking an upgrade in website development or any digital marketing service, feel free to reach out to our expertise at Onimod Global. Check out our previous work and case studies by CLICKING HERE. We look forward to hearing from you!

New Client Website Launch: West Suburban Garage Doors in the Chicagoland

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West Suburban Garage Doors (westsuburbangaragedoors.com) is a garage door services company serving areas of the Chicagoland including Oak Park, Hinsdale, Elmhurst, Downers Grove, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken West Suburban Garage Doors to the next level.

Objective:
To build West Suburban Garage Doors a highly functional website from scratch with engaging content and an enhanced SEO presence. At the same time we wanted to ensure device accessibility through Responsive Web Design. West Suburban didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers West Suburban Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:
West Suburban Garage Doors

Current Website:


Massive Upgrades:

  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Enhanced SEO Presence
  • Mobile Responsive Upgrade
  • Custom Design
  • Enhanced on-page Menus
  • Advanced Firewall
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like West Suburban Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Recipe For Success: How to Utilize Digital Marketing in the Food Industry

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Every industry is different. While some digital marketing objectives may be applicable over a wide variety of products and services, there are some areas in which a specialty is needed.

One of our successful clients, Theory, is an upscale sports lounge in downtown Chicago. Theory goes above and beyond in order to stay ahead in the highly competitive food industry. Offering excellent food, style, service, and all around comfort, this is definitely not your average sports bar.

You may be wondering, how does this company stay ahead of the curve? The answer my be hiding in their digital marketing tactics.

SEO

Keyword Lists: Experimenting and tweaking different groups of keywords and search terms is essential to figuring out what will work best for your business. But first, you have to start with a wide range of options.

Be sure to include several different types of keywords throughout your website and advertisements. Broad match, niche-specific, and individual brand terms can all help drive traffic to your restaurant.

Keep it Local: Try to keep many of your marketing strategies centered around local consumers. After all, these are the people who are going to be the lifeblood of your business.

Gain as much ground as possible on local directories. Google My Business is an incredible resource. Listing your company through Google will immediately boost its awareness. You definitely want your business to pop up when someone does a local search for “food near me.”

Social Media

Platforms like Facebook, Instagram, and Twitter are all hugely influential to customers in the food industry. Impactbnd.com compiled 49 statistics on social media. The following stats highlight the incredible affect social media can have on your brand:

  • In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014.
  • 68 percent of Instagram users engage with brands regularly, and Instagram has 58 times more engagement per follower than Facebook.
  • 67% of Twitter users are far more likely to buy from the brands they follow on Twitter.

Website Optimization

Every real business needs an equally real website. A “real” a site can direct users and help to answer their most common questions.

More basic questions consist of “what is your address, phone number, and business hours?” Slightly more complicated questions may include, “are you available to cater special events or reserve a room for a private event?” All of these questions should have an answer that is clearly stated on your website.

The user experience should also be clear and efficient. A customer should be able to navigate your website with ease, both on a desktop or mobile device.

The overall visual appeal of a site is also incredibly important. If a potential customer is not pleased with photographs of your business and the food it offers, then they are very unlikely to order anything off of your menu.

No one gets a second first impression. Make sure that your restaurant gathers all the right kinds of attention with a spectacular website.

Case Study

Onimod Global was able to work with Theory of Chicago on each of these aspects. We used our expertise to build a new website, pack it full of SEO content, and spread the word about their incredible services across all major social media platforms. Take a deeper look into this project by viewing the Theory case study HERE.

New Client Website Launch: Woodfield Garage Doors

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Woodfield Garage Doors (woodfieldgaragedoors.com) is a garage door services company serving areas of Chicago including Elgin, Mt. Prospect, Buffalo Grove, Arlington Heights, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken Woodfield Garage Doors to new heights.

Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for Woodfield Garage Doors. At the same time we wanted to ensure device accessibility through Responsive Web Design. Woodfield didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an effective Website Development SEO strategy and API Integration to develop a highly responsive website. We built a robustly designed and developed website that empowers Woodfield Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:


Massive Upgrades:

  • Enhanced SEO Presence
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Mobile Responsive Upgrade
  • Advanced Firewall
  • Custom Design
  • Custom Back-end for easy client-side updates. 
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Increased Security
  • Enhanced on-page Menus
  • Job Application Portal
  • Clear Navigation
  • Redesigned News section
  • 2 Color Transparent Header


Contact Us: If you’re a ROI driven business like Woodfield Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

4 Reasons Why Digital Marketing Has Taken Over Traditional

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It’s no surprise that in the past decade digital marketing has become the focal point of most organizational marketing efforts. I’m not inferring that all traditional marketing efforts have completely died out as print, radio, and TV advertising are all still in existence. However, traditional efforts are dying a slow death as more consumers continue to spend more time on the internet. According to Internet Live Stats, “approximately 40,000 searches happen on Google PER SECOND, which sums to about 3.5 billion searches per day.” Listed below are four major reasons why digital marketing will continue to take over traditional methods.

1. Data and Results are Measurable:
Many forms of traditional marketing (tv, print, radio, billboards, etc.) are very hard or sometimes impossible to figure out impressions or especially conversions. With SEO and ppc campaigns, analytics are available from any date range. Impressions, clicks, engagement rates, cost per click, and conversions are now easily traceable with Google Analytics and insight tools on all the platforms. Ultimately, we now have the ability to analyze data and this is highly valuable regarding future campaign adjustments.

2. Defined and Targeted Audiences:
Ensuring that the right people come across your advertisements should be a top priority. Platforms like Google AdWords, Bing Ads, Facebook Ads, and others contain impressive targeting options that allow advertisers to hit designated audiences. Although some traditional efforts can target certain people by location for instance, the targeting features of digital marketing are light years ahead. On Facebook for example you can target by location, age, gender, occupation, user’s interests, and other relevant factors.

3. Cost Efficiency:
Depending on budgets and how much time and effort is put into digital marketing campaigns, it can still be an expensive venture. However, for the amount of traffic online ads receive compared to traditional ads, it’s not a comparison. Cpc campaigns in particular you are only charged per click, so the amount of impressions your ads receive is invaluable. Advertising through billboards, radio, and television especially can get costly. Plus as mentioned earlier, it’s very difficult to track results so figuring out ROI can be a headache.

4. Future Implications:
Digital marketing from a general standpoint is always evolving. Search engine algorithms change, interfaces update, and the expansion of mobile users is something to keep an eye on. Therefore, focusing the majority if not all marketing efforts to digital is a step in the right direction. As more people continue to spend more time online, use social media, and Google multiple phrases per day, the digital marketing world will continually reach new heights.

Contact Us: If you’re associated with a business seeking improvements in SEO, SEM, Website Development, or any other digital service feel free to reach out to us on our Contact Us page. We look forward to hearing from you!

New Client Website Launch: North Shore Garage Doors (NSGD) in the Chicagoland

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North Shore Garage Doors (northshoregaragedoors.com) is a garage door services company serving the North Shore areas of Chicago including Glenview, Evanston, Skokie, and other cities. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken North Shore Garage Doors to the next level.

Main Objective:
To construct a highly functional website from scratch with engaging content and an enhanced SEO presence for North Shore Garage Doors (NSGD). At the same time we wanted to ensure device accessibility through Responsive Web Design. NSGD didn’t just need an appealing website, they needed to showcase their garage door expertise and generate as many new business leads as possible.

Onimod Global’s Strategy:
We implemented an acute Website Development SEO strategy and API Integration to build a customer registration portal that is used to manage and communicate with their clientele regularly. We built a robustly designed and developed website that empowers North Shore Garage Doors to attract clients and enable them to become consistent conversions.

Old Website:

Current Website:

 

Massive Upgrades:

  • An Overall More Appealing User Experience and Interface
  • Enhanced SEO Presence
  • Advanced Firewall
  • Enhanced on-page Call to Action Tools
  • Parralex Effect backgrounds
  • Accelerated Mobile Pages (AMP)
  • Full-width Image Headers
  • Custom Back-end for easy client-side updates. 
  • Custom Design
  • Mobile Responsive Upgrade
  • Clear Navigation
  • Increased Security
  • Job Application Portal
  • Enhanced on-page Menus
  • Redesigned News section
  • 2 Color Transparent Header

 

Contact Us: If you’re a ROI driven business like North Shore Garage Doors seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!

Why Digital Marketing is a Major Career Opportunity

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With Digital Marketing being the heaviest advertising route used by most organizations today, the career opportunities are flourishing. Whether through digital marketing agencies or companies hiring “in house,” there are plenty of jobs to be filled. Many individuals from the older generations are unfamiliar with concepts like SEO, SEM, Social Media Marketing, Website Development, and other parts of the digital world. Listed below are some reasons as to why digital marketing continues to be a “hot” field for many years to come.

1. Heavy Demand:
It’s no surprise that the demand for digital marketing experts is increasing at a rapid rate. According to the Digital Marketing Institute, “It is anticipated that there would be around 150,000 digital marketing jobs at the end of 2020 and not enough professionals to fulfill them. there will also be a rise in demand for digital marketing professionals by about 38% this year.” Therefore, learning the appropriate digital marketing skills will provide you with a huge competitive advantage in the job hunt.

2. Always Changing:
Digital marketing is an ever changing industry. Web, mobile, and other digital technologies are changing at an extremely fast pace. So why is this a reason to pursue a digital marketing career? Most people aren’t comfortable with or afraid of a field that always adapts, so they decide to stay away from it. It’s essential to understand and stay on top of the current trends in digital marketing to outsmart competitors. See how a client of ours (Theory) utilizes digital marketing to maintain a competitive advantage in the bar industry in Chicago. CLICK HERE to view the case study.

3. Field for Everyone:
The entire landscape of digital marketing consists of numerous skill sets, making it applicable for all sorts of jobs. Many digital marketing organizations not only consist of SEO/SEM strategists, they include graphic designers, business development executives, content writers, social media specialists, and other opportunities. Ultimately, digital marketing is a versatile industry, meaning it requires a mixture of these numerous skills. Passionate about social media, being creative, or writing? Then the digital marketing industry may be for you.

4. Great Opportunity for Advancement:
In addition to the great job outlook for digital marketing careers, the opportunity for advancement in the field is also promising. Entry level positions out of college typically consist of digital marketing strategists, social media specialists, SEO/SEM strategists, etc. If you’re able to catch on quick and continually learn more about the digital marketing world then advancement to an upper level position is highly feasible. Digital marketing managers, director of digital, or a VP of marketing for example are all respectable and reachable advancement opportunities.

Contact Us: For more information regarding digital marketing, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

Client Spotlight: Community Sailing of Colorado

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Community Sailing of Colorado is a 501(c)(3) nonprofit organization that has provided public access sailing opportunities to the people of Colorado since 1995. CSC offer hands-on sailing classes for all ages, experience levels and abilities across the Front Range. CSC’s summer camps and classes are held at the Boulder and Cherry Creek Reservoir. In need of a new website and better SEO presence, our website development expertise at Onimod Global has taken CSC to the next level.

Main Objective:
To build a platform to view inspirational content and make booking inquiries. while ensuring device accessibility through Responsive Web Design. As with any business, Community Sailing of Colorado didn’t just need an engaging website, they needed a high functioning tool to generate business and create awareness around their brand.

Onimod Global’s Strategy:
We implemented an acute Website Development SEO strategy and API Integration to build a customer registration portal that is used to manage and communicate with their clientele regularly. We built a robustly designed and developed website that empowers Community Sailing of Colorado to attract consumers and conjure up a sense of nostalgia and intrigue, enough for the consumer to gain information and be able to make a conversion decision.

Old Website:

 

Current Website:

Immediate Results:
6 Months after the new website launch:

  • Organic Search +40%
  • Website Registration Conversions +215%

Contact Us: If you’re a local business like Community Sailing of Colorado seeking an upgrade in website development or any other digital marketing services, feel free to reach out to us at Onimod Global on our Contact Us page. We look forward to hearing from you!