If you’re an organization that utilizes social media channels for sponsored advertising, it’s important to determine which platform to allocate the majority of the budget to. Facebook, Twitter, and LinkedIn all have unique advertising options and contain different types of audiences. This post will evaluate each of the three platforms and give direction on which […]
It’s no secret that mobile advertising is taking over in a big way. This transition is quite possibly the single most important trend in digital marketing at this time. So what are you doing to enhance your advertising strategy for mobile users? A recent Nielsen report shows PC usage down in every demographic, while mobile […]
Today’s aged consumers were not raised in a technologically advanced world. However, this does not mean that they should be counted out entirely when it comes to digital marketing. By The Numbers: Older consumers possess huge amounts of people that are primed for purchases. These older generations are in control of of large majority of […]
Although digital marketing is important to utilize for any organization, there are industries in particular where the return on investment (ROI) for a conversion is substantial. A major problem is that many executives within these larger industries aren’t very familiar with the concept of digital marketing and how important it has become. Listed below are […]
As new technologies are developed, previous practices and techniques become outdated. Email marketing is different. This more traditional form of digital marketing still performs well in today’s modern environment, and here is why. The Data: An info graphic created by WebsiteBuilder gives stunning statistics about email marketing. According to the graphic, 71% of mobile purchases […]
With July 4th being right around the corner, marketers are given an excellent opportunity to take advantage of the holiday. Advertising budgets for July 4th campaigns are continually on the rise as marketers compete for a larger share. Listed below are five marketing ideas that can be implemented for your fourth of July campaign. 1. […]
When it comes to making marketing decisions for an organization, the decision to hire “in house” or outsource marketing efforts can sometimes be a difficult decision. In the ever changing world of digital marketing, it’s in a company’s best interest to hire an agency to take on the work. The question then becomes “what are […]
The world of digital marketing is ever-changing. Constant updates, innovations, emerging technology, it all makes it a bit difficult to keep up. Here is a quick highlight of current trends to pay attention to within the coming months. Best Advertising Platforms It comes as no surprise that Google is the premier digital advertising channel. A […]
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” center_content=”no” last=”no” min_height=”” hover_type=”none” link=””][fusion_text] It was recently discovered that the search engine giant, Google, was giving preferential treatment to […]
Community Sailing of Colorado is a 501(c)(3) nonprofit organization that has provided public access sailing opportunities to the people of Colorado since 1995. CSC offer hands-on sailing classes for all ages, experience levels and abilities across the Front Range. CSC’s summer camps and classes are held at the Boulder and Cherry Creek Reservoir. In need […]
