Everything You Need To Know About Voice Search in 2019

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There is no doubt that voice search has arrived and is here to stay. Google Voice Search actually launched way back in 2012, however it’s only been the past 1 to 2 years that users have begun to utilize and listen to its benefits. The dynamics of SEO changes have completely shifted due to the use of voice assistants and the growing popularity of voice search in 2019. People are searching differently for things for the first time since Google came on the scene, therefore the way things can be found must also change.

 

How it affects SEO

Consumers are searching for things at a variety of times on a variety of devices.  We’re using everything from traditional desktop computers through to smart watches and, increasingly, voice search to discover new brands, find solutions to our problems and to research and buy products. Voice search has the potential to be huge for small business. 22% of voice search users are querying local business information, and this presents a great opportunity for small local business to appear on the first page of search results.

Typically these voice searches are for “near me” or other local queries, the potential for local brands is huge. Smaller businesses that may not necessarily have the budget to make their presence well known in years past can make themselves the top result for voice searches with a range of relevant questions and keywords.

 

Key Voice Search Statistics

SEO Expert Bradley Shaw shares significant statistics that display the importance of voice search in 2019:

– 58% of consumers have used voice search to find local business information within the last year
– 46% of voice search users look for a local business daily
– 27% visit the website of a local business after conducting a voice search
– 76% of smart home speaker users conduct local searches at least  once a week—with 53% performing daily searches

– 22% of smart home speaker owners have made a purchase using their device.

Voice searches aren’t just increasing, they are doing so in volume at a tremendous rate. Voice search queries are 35 times larger than they were at launch of the technology. Furthermore, statistical search analysis by ComScore which predicts that 50% of all searches will be accomplished by voice search in 2020.

More From Onimod Global

There is no avoiding voice search in 2019 or in the future, it’s time to optimize and ensure your business is performing the best it can in terms of SEO, especially for local business. Are you on the hunt for someone to help you create success for your business? We have you covered at Onimod Global! We would love to help you and your company succeed, request a quote or contact us here. We can’t wait to here from you!

The Top 2019 Digital Marketing Trend: Digital Personalization

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The digital marketing industry which is forever fast-moving has sought to combine data with advertising technology –  2019 may be the year of implementation. Dynamic creative optimization (DCO) is a display ad technology that creates personalized ads based on data about the viewer at the moment of ad serving. DCO is more relevant to the consumer and typically outperform static ad copy frequently by a significant margin. So why is 2019 the year that digital personalization will make the move to large-scale usage, you ask? There are three core reasons signaling this year to be the year that we see personalization technologies integrating rapidly into digital communications and video content.

 

Technological Innovation

In years past, DCO has been a term used to describe testing a variety of versions of ads for performance-based campaigns. According to Marketing Tech, DCO campaigns used techniques such as multivariate testing aiming to establish which combinations of assets perform the best, and optimize the creative towards those results.

There are pros and cons to dynamic creative optimization, and one of its significant shortfalls is requiring a significant amount of data to learn and optimize. This can be rather lengthy and costly to format requiring high skill and expertise.

Today’s leading personalization technologies are highly sophisticated machines; referencing multiple sets of data to identify individual consumer preferences and profiles to serve the optimum combination of creative content to each consumer in real-time. With this new technology and approach that has developed over the past two years, it has opened a variety of new opportunities to run highly personalized campaigns across all marketing channels.

 

Removing Obstacles, Increasing Results

Advertisers can dynamically create a variety of ad groupings in real-time using only a single tag with digital personalization technology. This not only simplifies ad production and trafficking to save time and money for brands of all sizes, but it also allows your advertising team to focus on their specialized areas maximizing your results even further. On average, personalized advertising created and executed in this way sees between 2.5x – 4x uplift in consumer engagement compared to version-based advertising.

 

Video Personalization

Video personalization has arrived! This technology is available to serve the most appropriate content and messaging through a single VAST tag, which removes brand dependence on ad serving technology. Personalization is a key strategy for many brands and companies in 2019, and video content is a key component within the personalization strategy.  Until now, being able to dynamically create and serve video advertising at scale and across all devices had been a challenge, both technically and operationally. With the upgrade in technology, there now exists a huge window of opportunity for advertisers to engage and build relationships with consumers that just weren’t possible in years past.

 

More From Onimod Global

As digital personalization continues to advances continue to progress, adoption of this digital marketing strategy will help your brand build stronger consumer relationships across digital touchpoints.

Are you ready to grow your brand and take your digital marketing to a new level?

We have you covered at Onimod Global! We would love to help you and your company succeed, request a quote or contact us here. We can’t wait to here from you!

Test Your Website Speed And Performance

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The best way to improve your performance is to determine your starting point. Your potential customer does not have the patience to sit around waiting for a slow website to show up on their smartphone or desktop; they want everything immediately. This is why it’s so important to recognize where your site is at currently so you see areas for improvement.

The best way to do that you may ask? Onimod Global’s custom-made digital audit.

 

Our team offers complimentary digital audits for your company to determine what areas of your current digital marketing strategy needs improvement. Our digital audits measure your organic, paid search and social visibility as well as identify any errors or issues with the website. The audit is to give you a solid grasp of what issues your online business may be experiencing.

The digital audit will include the following:

  • SEO Analysis
  • SEM Breakdown
  • Social Media Influence
  • Website Performance
  • Local Business Optimization

All of these areas are crucial to your success in the digital space which is increasing in traffic daily.

Account managers at Onimod Global work with a wide variety of clients every day, and there is not a single industry we don’t feel confident in creating a marketing strategy for. Not quite convinced? Check out the dozens of case studies on our site by clicking here!

 

Ready for your brand’s custom-digital audit?

Simply visit our digital audit page, and enter your information for a complimentary digital audit. We cannot wait to work with you!

4 Tips To Success For Your Brand’s SEO Strategy

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As the online environment becomes increasingly competitive for businesses and brands, SEO is more important now than ever. Just how important is it? According to Marketing Land, over one-third of U.S. consumers started their online purchases with Google or another search tool in 2018. Paid search can only take you so far, we find that success lies in organic search results. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Check out these 4 tips from Onimod Global that will give your brand the biggest competitive advantage in organic search results and make your SEO strategy a success.

 

Crawlability

The first step is making your site visible to search engine crawlers. A crawler is a program that visits Web sites and reads their pages and other information in order to create entries for a search engine index. In order to show your site crawlers your site structure for better indexing, you may need to update and expand your sitemap or build one from scratch. Updating your site’s robot.txt file with instructions will tell crawlers which pages you want indexed and which you don’t. After this step is complete, submit it to Google and other search engines so they can re-crawl your site as soon as possible.

 

Content Optimization 

After you resolve your engine crawler issues, the next thing you’ll want to focus on is content optimization and leveraging your existing assets. Doing this will improve ranking with specific keywords you want your brand to be associated with. There are a variety of tools to develop a list of keywords, the best one being Google Keyword Planner which develops a list of target keywords based on volume and ROI. From there, you can use this list to enhance meta tags and content you add to your site. This tip is very important in improving your SEO so your brand is shown to the right audience at the right time.

 

Build Links and Engagement

This tip is an offsite strategy, and the more complete content-optimization process is, the more SEO benefits you’ll see from your link-building and influencer efforts. We recommend researching link building and reviewing Google’s link-building ethics and best practices before you begin. Marketing Land also shares that a 10 to 15 percent response rate is good for link-building campaigns — so don’t get discouraged by what may seem a small response to your outreach efforts.

Influencer marketing is a strategy that is taking off and getting bigger every year. In order for this to be successful, you have to know your product and audience. From there, you can identify the social media user that has built a specific following specific to your industry or product. It is also important to recognize that large social influencers may not get you the best ROI, and it may be better to go the micro-influencer route. These are people who may only have tens of thousands of followers, but they’ve earned a high level of trust and authority within that group you are targeting.

 

Content Creation 

Your content is by far one of the biggest pieces of the puzzle to success for your brand. If your company is mature in its SEO program, you can focus on content creation at a whole new level. By this we mean your content should go beyond answering the basic questions of your products or services to answering questions that relate to what you sell. For example, if you are a company that sells bar shelves B2B, you can create content on how to effectively sell liquor in certain seasons by the lighting in your club.

It’s important to recognize these tips go in order and allow your brand to build level by level. Establish a solid foundation with crawlability and optimize your existing content — before you know it you’ll be creating unique content and your brand will see significant growth in your organic search traffic.

 

How Onimod Global Can Help

Are you on the hunt for someone to help you create an SEO strategy and increase your organic search traffic? We have you covered at Onimod Global! We would love to help you and your company succeed, request a quote or contact us here. We can’t wait to here from you!

 

The Best Small Business Advertising Strategies

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First and foremost, a congratulations is in order to you and your business! The experts at Onimod Global commend you for researching the ways to grow your brand. We know you’re most likely looking for effective, low-cost solutions that will increase your traffic FAST. However, it’s also typical to have just one or the other; you’re unlikely to find a simultaneously effective and inexpensive channel for your ads. This is why we recommend to bring an advertising or marketing budget into play. This way you can obtain the results that your business wants, or increase the results that you already have. Since monthly spending will be the same, you will also be able to better measure the effectiveness of campaigns that you’re running. Here are a few suggestions to jump start marketing and advertising strategies your small business should be utilizing.

 

Unique Audience Targeting

We know it may be hard to believe, but it’s very rare for a product to suit every person to walk the Earth. This is where audience targeting is extremely helpful and one of the primary advantages of online marketing. Your business should have a primary customer profile based on store data, and with this information you can begin to tailor your camDEpaigns accordingly. When advertising online, make sure that your ad copy and any graphic or visual is reflective of the type of customer you want to work with.

 

Track Your Data

Fairly self explanatory, but there is obviously no point in collecting any customer data if you aren’t using any tools to track it. Online advertising platforms like Google AdWords and Facebook provide you with extensive stats related to your ads, and will help you determine what is working and what isn’t. Make this step easier on yourself by hiring us for all of your marketing services. Check out our custom digital synergy dashboards made with Google Studio!

 

Know When To Advertise

Spreading your budget out evenly throughout the year may seem like a wise decision, but we are here to tell you different. It’s very important to recognize your busy seasons and push heavy on your digital campaigns during this time. Depending on the type of business you run, Black Friday and Christmas have the potential to be very busy. Save some of your marketing budget for the year and dedicate it specifically to these busy seasons so you can maximize on potential customers.

 

More From Onimod Global 

The best part about marketing? You don’t have to do it alone. Onimod Global is here to help! Receive the most high-quality digital marketing services for an affordable rate.

Reach out to our marketing team and improve your small business performance by clicking here. We can’t wait to work with you!

10 Digital Marketing Statistics You Need To Know In 2019

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Digital marketing is forever changing and revolutionizing the way the industry interacts with consumers. The rapid evolution of digital marketing is more significant than ever. According to a survey by Adobe, 76% of those asked felt “that marketing had changed more in the past 2 years than in the previous 50”.

As time goes on, keeping up with the changes to digital marketing can be challenging. To keep you up to date, Onimod Global is here to provide you with 10 digital marketing statistics covering topics from conversion optimization to mobile marketing to start off 2019.

 

1. 60% of people have started using voice search within the last year. (Venture Harbour)

Search marketing has experienced some of the largest changes in regards to digital updates and Google algorithm updates. This shows that voice commands on Google, Amazon, and a variety of other sites are only increasing in popularity and a force to be reckoned with when it comes to search queries by consumers.

 

2. 85% of mobile advertisers think they’re providing a positive experience; only 47% of users agree. (Unlockd)

3. Mobile is predicted to account for 72% of digital ad in 2019. (eMarketer)

If you yet to optimize your site for mobile, now is absolutely the time to do so. While desktop advertising will always be a portion of your marketing budgets, mobile is where it’s at in 2019 and will only continue to increase. By now, it’s time to recognize the impact of smartphones and stop cutting yourself short of potential leads and conversions your business should be experiencing on the mobile platform.

 

4. Segmented email campaigns have an open rate that is 14.32% higher than non-segmented campaigns. (MailChimp)

It’s fairly common knowledge that segmenting your email campaign lists will increase your click-through rates, however it’s always positive to see this backed up with data. By narrowing your focus and sending messages to targeted groups within your lists, your recipients will find your campaigns more relevant—and relevant campaigns get better results.

 

5. The average ROI on CRO tools is 223%. (Venture Harbour)

6. 4.8% is the average conversion rate for websites using video, compared to 2.9% for those who don’t. (Adelie Studios)

A high conversion rate is crucial to the success of your business specifically generating leads and sales. You can use conversion rate optimization to persuade your website visitors to complete the desired action whatever that may be. Utilizing sources like Google Analytics and other CRO tools will significantly impact your success in 2019.

 

7. 72% of marketers worldwide said relevant content creation was the most effective SEO tactic. (Marketing Profs)

8. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Demand Metric)

Websites that consistently generate new, valuable, up-to-date, and original content should see a steady increase in organic search traffic and improved positioning in search engine results. This is the best way to increase your rankings for any topic or industry and saves a big chunk of your budget. Always make sure your site is rich in both keywords and helpful, useful content to help “sell” your business.

 

9. Infographics are Liked and Shared on social media 3X more than other any other type of content. (Mass Planner)

Infographics are great for a variety of reasons! They are eye-catching and persuasive, easily understood, and memorable. They are successful because they are informing versus selling. With an infographic, you’re sharing information, building a relationship, and creating a potential customer without being pushy.

 

10.  Social media has become the most popular content marketing tactic reported by 90% of B2C businesses. (Content Marketing Institute)

The key to social media is recognizing which platforms work best for your industry. Instagram, Facebook, and Pinterest are clear winners for retail business whereas plumbing would utilize other social platforms. This is the most popular content marketing tactic because it’s the best way to get your brand and business in front of the right audience with minimal costs to your marketing budget.

 

More From Onimod Global

For more information regarding digital marketing expertise, trends and insights, visit the Onimod Global Website. We provide weekly news updates on the latest in the world of digital marketing. Enjoy!

 

 

 

2018 Digital Marketing: Our Top 5 Trends

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The new year has officially arrived, and we bid farewell to 2018. As 2019 arrives, we have noticed a dramatic shift in the industry regarding social media, SEO, and a variety of other spaces within the digital marketing landscape. So many digital marketing trends have revolutionized the industry which will carry over to 2019. Which methods and platforms are most popular among marketers that will transition us into 2019? Take a look at some of the most notable digital marketing trends in 2018:

 

  1. Artificial Intelligence

    At the top of several lists is artificial intelligence and all of the doors it has opened for digital marketing. AI helps in a variety of ways: analyzing consumer behavior and search patterns, utilizing data from social media platforms and blog posts to help with customer’s discovery process, and much more! A great example of AI is chatbots frequently used in customer service. Gartner shares that 25% of customers will use this chatbot technology by 2020, which is a huge jump from the less than 2% in 2017.

  2. Personalize Your Marketing

    Contents, emails, products, and more! Personalizing was an extremely popular trend in 2018 and will continue to make your company stand out in 2019. With the mounds of data we have going into the new year, the process of personalization with your marketing will be easier than ever. Data such as purchase history, links clicked, and consumer behavior all aid custom content. In fact, 96% of marketers believe that personalization advances customer relationships.

  3. Video Marketing

    Single Grain shares some significant numbers that display the importance of incorporating video marketing into your 2019 marketing strategy:–  70% of consumers say that they have shared a brand’s video
    – 72% of businesses say video has improved their conversation rate
    – 52% of consumers say that watching product videos makes them more confident in online purchase decisions

    This goes far beyond YouTube. Your business can create this type of content on Facebook Live, share on Twitter, Instagram, or even LinkedIn. Live video specifically is gaining lots of popularity and will definitely put you one step ahead of competition in 2o19.

  4. Social Messaging Apps11 Digital Marketing Trends3
    This shows exactly how important it is to make your business available across social platforms. Similar to chatbots, your customer service team being available on these popular social messaging platforms will help increase customer loyalty by adding value to their experience with your business. Being easily accessible will only increase your success in 2019.
  5. Micro-Moments

    As termed by Google, micro-moments are a brand new consumer behavior. On average, people spend 3 hours and 35 minutes a day on their smartphones. This means that is more important than ever to have a clear and concise message to your consumer at the right time in the right place. More so, this must happen in a matter of seconds, or your potential consumer will lose interest. People prepare for every instance big or small; no one has time for surprises anymore. A great example of this is a restaurant having their menu, vegan options, wait-time, and other common queries all available when requested on a search engine.

More From Onimod Global

We’d like to thank you for being a part of 2018 journey and look forward to assisting you in 2019 with your digital marketing needs. We would love to work with you and help you optimize your digital marketing strategy.

To contact our experts or request a quote, please click here. We can’t wait to hear from you, Happy New Year!

Why Page Speed Matters and How You Can Improve It

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Page speed on your site is defined as the amount of time it takes for your browser to receive a web server’s first byte. One common misconception we see is page speed and site speed being used as interchangeable terms. Site speed is actually the average of sample several pages on a website.

 

Why Should You Care

The people expect nothing less than your best, and that means going that extra mile to make sure consumers get the helpful and friction-less experience that they want. At the end of the day, faster pages are much more efficient. If your pages are taking more than 3 seconds to load, over 25% of users will click out of your site. According to Google, for every one second delay in page load time, conversions can fall up to 20 percent. This means you are missing out on a large percentage of potential leads, sales, or any other conversion metric.

 

What’s Slowing You Down

Every page is different and there can always be a variety of areas that need improvement, however there are a few common culprits:

  1. Heavy Page Image: Optimizing images will allow the pages on your website to receive bytes faster, and this makes your page more efficient with a faster load time.
  2. Large Files: We highly recommend a JavaScript compression or a minimization tool to help decrease your download size.
  3. Plug-Ins: Enabling caching with a plug-in allows pages on your site significantly faster. This saves you copies of pages with the same request, which allows your server load in a much more efficient manner.

 

How We Can Help

Are you on the hunt for someone to build you a brand new site completely optimized for the best SEO and page speed? We have you covered at Onimod Global! We would love to help you and your company succeed, request a quote or contact us here. We can’t wait to here from you!

 

 

Final Results Of Black Friday Shopping 2018

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Consumers took Black “Friday” by storm this year setting ground-breaking records with the largest online presence in its history. 2018’s Black Friday shopping festivities also started earlier than ever. Right after Thanksgiving dinner, consumers everywhere jumped straight to their cellphones to begin their holiday shopping. SalesForce reported that peak sales times were between 8 to 10 pm and started ramping up as early as 4 pm local times. Black Friday was also the first day ever to see more than $2 billion in sales coming from smartphones alone. According to MarketingLand, a record $6.22 billion was recorded in online sales for Black Friday — an increase of 23.6 percent from last year.

 

An Adobe Analytics spokesperson shares more on the trend of online shopping on Thanksgiving day over the past several years:

“We attribute this to many consumers being on the road or with family during the holiday, and they’re using this time to shop (often via mobile). The takeaway for marketers is there’s an opportunity to market to consumers on and around Thanksgiving Day – not only the traditionally known shopping holidays like Cyber Monday and Black Friday.”

 

What’s New This Year

Another rising trend in the year of 2018 holiday shopping thus far has been buying online and picking up your purchase in-store. The growth in this shopper has risen 73 percent from Thursday to Friday, which can be credited mainly to stores being closed on Thanksgiving day. Nevertheless, this is a trend gaining ground quickly and presents an opportunity for marketers to capitalize on and make easier for consumers.

More than one-third of online Black Friday sales were made on smartphones surpassing last year’s 29.1 percentage of online purchases. $2.1 billion were done in sales this year via smartphone on Black Friday, completely shattering the record set last year on Cyber Monday at $1.4 billion. The trend of smartphone shopping is here to stay and will only continue to increase every single year.

 

Why These Sales Are Important

Holiday shopping is just getting started! While 2018 Black Friday and Small Business Saturday shopping is in the books, Cyber Monday kicked off today and is predicted to be the largest online shopping day in history. The opportunity here is recognizing the importance of mobile to consumers in today’s holiday shopping adventures. The companies that place their efforts in developing an extremely user-friendly mobile interface will be very successful with their consumers. It is also recommended to pace your holiday sales throughout the holiday seasons instead of focusing solely on Black Friday or Cyber Monday.

How To Gain The Best Insight On Your Digital Performance

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Being able to measure your data is key to understanding how well you are performing on all of your digital platforms. Typically, data is confusing to interpret and an extremely boring visual for management. At Onimod Global, we are committed to delivering our clients a report that combats these common concerns. Our expert digital marketers, trusted Google Partners, develop custom dynamic digital dashboards with Google Studio for all of our clients.

 

Say goodbye to the boring static reports in your inbox on Monday mornings.

 

Google Studio creates the best visuals for your company to clearly see what matters. Whether that be leads, impressions, landing page views, or any other metric, this is the best platform to see it all at once with complete transparency. Google Analytics, Google Ads, and more are all on one page with high-quality visuals for you to easily see what is performing well for you and what isn’t.

The best part about our digital synergy reports? The collaboration. Individuals and teams from your company can easily view, add comments, and view different versions of data based on your preferred segmentation.

Onimod Global is a trusted Google Partner, assuring you that you’re working with the best in the business. A Google Partner is an online marketing company, trusted by Google. Look for the badge on our site, this recognizes companies that excel with Google’s products.

 

More From Onimod Global

We want to save you the time and a headache of having to read through a variety of spreadsheets and confusing numbers. Onimod Global is confident that our customized digital synergy reports are the best way to understand your digital performance, and your company can have your very own!

We would love to work with you and help you optimize your digital marketing strategy. To contact our experts or request a quote, please click here. We can’t wait to hear from you!