Digital marketing is very fast-paced and is continuously changing. However, if there is an industry that has experienced revolutionary advertising changes, it is the automotive industry. Gone are the days of spending the day at the dealership
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Facebook is getting creative with advertising content that their users can engage with: augmented reality! For those of you unfamiliar with augmented reality, and especially the use of it in advertisements, it is extremely interactive and allows
How can you fix something if you're not sure what's broken? Fear not, the expert digital marketers at Onimod Global have the solution for you! Our team offers complimentary digital audits for your company to determine what
Google has revealed that their complex lineup of ad products is getting re-branded. AdWords launched 18 years ago with the goal of easing the process of connecting online with businesses. The most significant change since then has
Time is a precious commodity regardless of the size of your business, and time can also be very costly if spent in the wrong areas. Digital marketing is an area that requires a lot of attention and
The way a company chooses to market itself can play a huge role in their success or downfall. One valuable aspect of marketing is the brand; it is so important that most large companies have entire departments
There's a continuous growth pattern of different social media platforms you can choose to advertise on, and a fairly new platform entering the mix is Pinterest. Pinterest is the social media platform that doesn't get quite as
Facebook is always developing new strategies for measuring the effectiveness of ads on their site. Recently, the company added several third-party solutions, 18 to be exact, to improve measurements of ads. In doing so, Facebook decided to
The development of keyword strategies has changed drastically over time. Back in the day (AKA 5 to 10 years ago), a common goal among search marketers was to obtain as many keywords as possible. The number of
In advertising there are few things more important than copy. Your specific choice of words are what strike a chord with your audience. They are the reason that readers continue to the end of your article. So,
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